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How to Create the perfect Survey Invitation Email?

So you’ve read up on how useful surveys are for increasing your ROI and improving your customer experience and you’ve decided to send out a customer feedback survey or an NPS. You spent days crafting carefully targeted questions and decided on the data you hope to acquire. The question now is, how do you get...

Jul 10, 2018

The Hidden Value of Customer Criticism

Companies are always on the battlefied, trying to provide their customers with a good experience and service, in order to increase global customer satisfaction. But sometimes things don’t go so well and customer criticism occurs. Your NPS survey score didn’t go as planned? Perhaps you received an angry email from a dissatisfied customer… Don’t panic! When you...

Jun 27, 2018

The benefits of synchronising Skeepers and Microsoft Dynamics

You can add data from your Microsoft Dynamics account using Skeepers’ connector. This connector makes it possible, among other things, to automatically add all the data collected from questionnaires distributed to your customers back into your CRM. In addition, it indirectly improves your marketing campaigns’ ROI. We’ll explain how synchronising works and its main benefits...

Jun 04, 2018

7 tips to ask the right questions in your questionnaires

Getting high-quality data from your surveys starts with asking your customers the right questions. If your customers get confused, they’re more likely to drop out of the survey and keep a sour memory of your company, so you definitely don’t want that to happen. Don’t worry, keeping your customers happy and willing to give you...

May 02, 2018

4 benefits you're missing by not embracing customer knowledge

Back before the internet, it was easier to get customer knowledge, as products and services required the person coming to buy them physically, so if they were happy or unhappy you would get to know that straight off or at the next encounter. Nowadays, with the online market, you don’t get that opportunity and you...

Mar 20, 2018

Benefits of a Skeepers and Salesforce Integration

Skeepers offers a Salesforce connector, which enables you to enrich your CRM data with answers collected via your MyFeelBack surveys. How does it work? What are the benefits of a Skeepers / Salesforce integration? We’ll answer your questions through this article. How to integrate Skeepers into your Salesforce account? Salesforce is a world-leading CRM software that allows...

Feb 25, 2018

3 Customer Centric Lessons from Amazon

The only way to survive in today’s ever-changing market place, is to innovate according to customers wants and needs. Arguably, no other company has been as successful at building its brand around the customer, than Amazon has. The following quote from the company’s CEO, comes to show how important being customer-centric is to them and...

Feb 19, 2018

5 Questions to Find Out About Your Customer's Habits

You’ve got a CRM full of your customer’s information: Name, where they live, what they purchase at your company, and any other information collected during interactions with them. Because of this, it might feel like you truly know your customers. However, knowing your customers on a one-dimensional level, meaning knowing them only in terms of...

Jan 03, 2018

The Best Way to Increase Engagement on Your Customer Survey

True or false? People hate being told what to do. If you’re a teacher, a police officer, or a mother, you might definitely think that this answer is FALSE. But if you’re a marketer, you know that the answer is actually true. People love being told what to do, as long as they don’t feel...

Dec 27, 2017

4 things not to do to make your survey mobile-friendly

Where is your phone right now? Chances are, if it isn’t right next to you, you at least know exactly where it is, and will be picking it up within the next hour or two. We have become addicted to our smartphones. Whether you are a teenager looking to connect with your friends on Whatsapp...

Dec 13, 2017

5 Things Every CMO Should Know About Their Customers

So you’re a seasoned marketing officer, you’ve got a great team, you create killer campaigns, and you’re seeing the results you want, but know there is always room for improvement and you want to do more. Or maybe you’re the new chief marketing operator of a growing company who is looking to revamp its marketing,...

Oct 30, 2017

Banking sector: Why and How to Improve Customer Experience?

The world of personal banking is changing. In previous decades, bankers would find a branch in their town and bank there for their whole lives. Bankers would deposit checks and withdraw money at the welcome counter, open savings accounts with the help of a friendly representative, and set up their loved ones with joint accounts...

Oct 02, 2017

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