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Banking industry: 3 Keys to improving your customer retention

It is a fact, everything in life changes. Unlike nature, where changes can be defined as a gradual process; businesses, markets, and technology are changing in a rapid and erratic way. Not so long ago, people planned their trips to the bank days earlier. Today, the phrase “banking hours” has become the thing of the...

Dec 26, 2016

10 Brilliant Questions To Gauge Your E-commerce Health

“Millennials are at the start of their careers and are just starting to form their households. On the other hand, oldest members of Generation Z are now graduating college and entering the workforce,” said Patrick Dodd, president of Nielsen’s Global Retailer Vertical. These two generations are starting to shape the economy worldwide and will continue...

Nov 07, 2016

Feedback Surveys: A Proven Method for Customer Loyalty

Keeping the customers you already have is, without question, considerably less expensive than acquiring new ones. But the only way to keep your existing customers is to make sure they remain satisfied with your business, that you are delivering exactly what they want each and every time they come to you. But therein lies the...

Oct 05, 2016

3 Guaranteed Ways Data Will Help You Own Your Customers

Your customers will love you if they can contact your business and you are able to quickly and efficiently help them. The problem, however, is that satisfied customers don’t always equate loyal customers. In reality, even the most satisfied customers will leave you for a better deal or a better customer experience. Customer loyalty is...

Oct 03, 2016

No Sweat: Best Practices for Measuring Customer Effort

If you aren’t measuring customer effort, you’ll never know if you are guilty of committing one of the following customer experience mistakes, all of which customers identify as leading causes of resentment: Forcing your customers to contact you repeatedly (or be transferred) to get an issue resolved. Requiring your customers to repeat information. Making your...

Sep 21, 2016

CES: The Easy Metric for an Effortless Customer Experience

The central aim of the CES (Customer Effort Score) metric is to reduce customer effort in solving product or service problems. Simply put, it is used to evaluate each interaction between the customer and the support they receive. The CES asks customers to respond to one basic yet effective survey question, “how much effort did...

Sep 19, 2016

New Integration: Connect Hubspot with Skeepers

Understanding your audience is key to Inbound Marketing. With Skeepers, you gain actionable insights into your prospects, leads, customers and now you can use our new integration to inject this qualified data into Hubspot! Customer satisfaction, preferences, reasons of non-purchase… any information collected via your smart surveys throughout the customer journey are automatically enriching any...

Sep 06, 2016

Become a CRM Hero with these 3 Proven Software Tools

As a CRM manager, you hold the keys to your company’s success. Your primary responsibility – providing an exceptional customer experience – means you must possess unique insights into your customers’ needs and wants, everyday problems, and issues with your product or service. To obtain these insights, you must manage every customer interaction across every...

Aug 31, 2016

How to Solve the Biggest Problems with Net Promoter Score

The two most important questions you can ask your customers are: How likely are they to recommend you to a friend or colleague? What is the most important reason for their score? Responses to the first question should fall on a scale of 0 – 10 where 10 is ‘extremely likely’. Responses can then be...

Aug 15, 2016

5 Biggest Customer Data Pay-Offs for Ecommerce Leaders

For an online business to succeed today, it cannot just be customer-centric; it must be customer-obsessed. Because customers have more access to information concerning your product or service’s quality, price, and reputation, information previous generations could have only dreamed of, you have no choice but to work harder to differentiate yourself as a market leader,...

Jul 10, 2016

How Customer Experience Improvements Ensure Conversions

Marketers understand that tracking key performance indicators (KPIs) are crucial for analyzing how well their company is performing, what specific marketing strategies are most effective, and what specific weaknesses must be addressed. Without question, one of the most important KPIs is a business’s conversion rate, the percentage of visitors who perform a desired action –...

Jul 04, 2016

Why Content Marketing Requires a Customer Feedback Obsession

For good reason, businesses are increasingly investing more time, resources, and money into content marketing than they are in traditional display advertising. Whereas traditional online advertising interrupts customers as they browse the internet, content marketing delivers the tailored content people are looking for at exactly the right time they are looking for it. Among its...

Jun 29, 2016

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