Thematic

With Meta’s ad-free paid subscription, UGC becomes even more valuable

Meta now offers Facebook and Instagram users ad-free paid subscriptions. Meaning that the reach and performance of traditional advertising campaigns on these social media platforms will inevitably decrease in the coming months. This revolution in the world of digital marketing is forcing brands to rethink their strategy and build new approaches to promoting their products...

Dec 06, 2023

Customer Reviews: How to Increase their Impact

81% of consumers are concerned about the truthfulness and authenticity of reviews. Which is one of the many reasons we recommend using a platform to collect certified customer reviews.    These platforms have other benefits too, including:    This article lists 3 practices that will help you meet these goals using customer reviews.  Use a Brand Widget...

May 03, 2023

6 Golden Rules for Responding to Satisfied Customer Reviews

Customer reviews have a strong impact on your brand’s reputation and customer retention. Don’t forget that more than 93% of consumers read customer reviews before buying a product.  Studies show that consumers who read customer reviews also read the brands’ responses.  Today, we’re going to share our golden rules for responding to satisfied customer reviews. ...

Apr 06, 2023

Live Shopping: 12 Tips to Increase Your Sale

Live shopping can multiply e-commerce conversion rates by 10, according to a 2021 McKinsey study. The same study also predicts that direct shopping will account for 20% of online sales by 2026.  Direct shopping is a huge opportunity for brands, and more and more of them are adopting this marketing lever from China.   But how...

Mar 29, 2023

Fashion: Why Should Brands Use Live Shopping?

Consumers want an experience, a close relationship with their favorite brands and to feel special, even when buying online. More and more brands are turning to live shopping because it adds a human touch and connects the brand to its consumers.   Who are your customers and what do they expect of you? How can you stand out...

Mar 22, 2023

How Can Fashion Brands Use Influencer Marketing?

Influencer campaigns have become a must for most fashion and beauty brands. But where do you begin when you’re new to the world of influencers and social media? Here are our tips to put into practice before and during your collaborations, whether you’re new to the market or looking to reinvent your brand and attract...

Mar 22, 2023

How to Choose a Live Shopping Platform as a Fashion Brand

Live session is an interactive and fun version of TV shopping. It has become a powerful driver to engage customers, enhance the shopping experience and boost online sales. It is expected to account for 10 to 20% of e-commerce sales by 2026 (McKinsey, 2021).   More and more fashion brands, such as IKKS, Printemps, Monoprix or...

Mar 17, 2023

Beauty: Boost Conversions with Live Shopping

By 2024, live shopping is expected to generate $35 billion dollars in global sales, double the amount in 2022. (Statista, 2022) This marketing channel presents multiple benefits, including:   What About the Beauty Industry?                 How can the beauty industry contribute to this ambitious challenge? What are its assets? How can it adopt and leverage this engaging...

Mar 17, 2023

Live Shopping : What is it?

Live shopping is a new trend imported from China, where it recorded a 280% growth between 2017 and 2020 (source: McKinsey, 2022), that is rapidly expanding in Europe. 70% of European consumers say that they are interested in live shopping, including 67% of French people (source: Forrester Consulting study, 2022).  But what exactly is livestream?...

Mar 10, 2023

Fashion: influencer marketing, much more than product placement

The fashion sector has been particularly affected by the sanitary crisis we have living through. This very particular year of 2020 has forced influencers and brands to adapt and rethink their marketing strategy. A great number of fashion shows have been cancelled, and emblematic fashion brands have pulled back from Fashion Week for ethical reasons...

Mar 09, 2023

Live Shopping: Good and Bad Practices

Did you know that 70 % of European consumers are interested in live shopping? For brands, it’s a key solution to promote their products. But you need to understand how it works and how to use it. Read on to discover our 6 best practices and 5 things to avoid at all costs!  Live Shopping:...

Mar 03, 2023

Top 5 Ways to Boost Your Visibility with Influencers

Are you a young brand looking to make yourself known? To reach a younger audience, boost your new online store’s visibility, or simply raise your brand awareness?  In 2022, 90% of marketers stated that influencer marketing was an excellent way to boost visibility (source: Influencer Marketing Hub). Here are our five tips to help you...

Feb 16, 2023

With Meta&#8217;s ad-free paid subscription, UGC becomes even more valuable