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Customer Surveys: What are Filter Questions?

Filter questions, otherwise known as contingency questions, are used in studies and surveys to target respondents and route them to questions that apply to them. This classic targeting method has been used for decades. Over the past few years, a more modern approach has emerged: highly targeted surveys. So, what is a filter question? What...

Feb 03, 2022

5 Key Trends to Implement in your CX Marketing Strategy

CX Marketing strategies have changed a lot lately, notably due to the pandemic. Customer journeys have evolved into hybrid journeys, and customers themselves have changed. Today, brands are faced with a paradigm shift: customers want to be taken into consideration, they want transparency, authenticity, fewer but more relevant outreach… They no longer take everything brands say...

Feb 03, 2022

Analyze the competition on Instagram step by step

Whatever your sector is, you have to be clear about one thing: It is crucial to carry out a good analysis of your competitors, follow them closely, and analyze their online and offline strategies. Companies used to keep track of their competitors for products or services, but few paid attention to their competitors on social...

Feb 03, 2022

5 Rules of Logic to Follow for Your Surveys

How coherent and organised your surveys are impacts your response rate and the quality of the answers you collect. Here are certain rules of logic to follow, some obvious, others less so. Read on for 5 rules that are easy to apply.   Rule n°1: Ensure Your Questions Unfold in a Logical Order Your questions...

Feb 03, 2022

Analyze the competition on Instagram step by step

Feb 03, 2022

5 Key Tips to Segment your Customer Base

Create Homogenous Customer Groups A customer database contains hundreds, thousands or even tens of thousands of pieces of information about your customers. Segmentation is a great technique to put some order into all this data. Segmentation consists in grouping your customers together into several homogenous groups, making them easier to find in your CRM, but...

Feb 02, 2022

Co-branding: how to use micro-influence?

More and more companies are engaging in influencer marketing. In fact 63% of marketers want to increase their budget for this purpose in 2022 (source: Influencer Marketing Hub). In addition, in order to carry out their campaigns, companies do not hesitate to join forces, in particular by implementing a co-branding strategy that creates positive synergies.

Feb 02, 2022

5 Key Opportunities for Online Retailers

E-commerce is a booming industry in the entire world, but also highly competitive. To stand out from the competition, it is essential to innovate and follow new trends and opportunities. Here are 5 opportunities to seize. E-Commerce: A Booming Industry FEVAD (Federation of e-commerce and distance selling) regularly publishes detailed e-commerce statistics. The key...

Feb 02, 2022

Co-branding: how to use micro-influence?

Feb 02, 2022

4 Questions to Ask Before Collecting Customer Data

You want to implement a system to collect more customer data. You understand how important customer data is to personalise your customer experience and communications. You’re don’t need convincing. But you’re looking for some advice about how to do it. Am I right? If you’re reading this article, you’re probably in that very situation. Or...

Feb 02, 2022

3 Tips to Convince Your Customers to Share Personal Information

Customers are sometimes reluctant to share their personal details, especially on the Internet. Yet, this information is important. It enables you to get to know them better and to target the offers you send them. So, how can you make your customers less reluctant and obtain their personal information? Read on for our three tips....

Feb 02, 2022

Use video in your Influencer Campaigns to increase your brand awareness

The video format has taken off in 2021, and this attractiveness for this format will persist and grow in 2022. Its format has seduced and influenced its users : 92% of users say they have taken an action (comment, follow a brand…) after watching a TikTok video (source : TikTok For Business). In addition, TikTok has encouraged...

Jan 26, 2022

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