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When to launch a customer ratings and reviews campaign?

In just a few years, customer reviews have become a real compass for many of us. Star rating is indeed the first factor that users take into account when reading your product sheets (source: Brightlocal). And this phenomenon does not only concern e-commerce sites! Do you still go to a restaurant without first looking at...

Nov 17, 2021

How to get more positive consumer ratings and reviews on your products?

Customer reviews on the internet are a must. We no longer buy a product or service blindly, without knowing what to expect. Now, feedback from other consumers helps us make enlightened choices. Besides, online reviews are an essential milestone in the buying journey. 95% of consumers consult customer testimonials before making a purchase. Ratings and...

Nov 10, 2021

5 Reasons Why Customer Feedback Is Marketing Gold

Every successful business today already knows that customer feedback is the key to a successful marketing initiative. They understand that customer knowledge will provide everything they need to know in order to deliver a competitive experience which appeals to the broadest customer base possible. Designing more relevant marketing campaigns, delivering personalized offers, improving customer support,...

Nov 08, 2021

NPSBenchmarks–Average Net Promoter Score by Industry

What is a good NPS score? A recent study shows that the average Net Promoter Score varies from one industry to another. To find out If your company has a good NPS score, you need to compare it to that of your competitors.  From Skeepers we will then present 3 practical tips to improve your company’s NPS score and...

Oct 28, 2021

4 tips for maintaining your brand-influencer relationship

In a previous article, we explained why it is important to have a long-term relationship with influencers, now Hivency gives you 4 tips for nurturing this relationship. It may seem obvious, but in order to have a good relationship with influencers and ensure a long-lasting collaboration, you need to maintain that relationship throughout the year....

Oct 27, 2021

How Go Sport is scaling awesome customer video creation

Go Sport is a leader in the French sporting goods market.    The retailer was looking for a way to improve conversions on its product pages and be more visible on social media. To achieve these goals, Go Sport decided to get its community of passionate customers on board to make authentic and relatable videos presenting...

Oct 11, 2021

How to use data to identify influencers and optimize your campaigns?

Partnerships with KOLs and influencers on social media are well established in the marketing habits of many brands, however the market is constantly evolving. Indeed, brands must continuously adapt their strategies accordingly. Influencer marketing is rapidly expanding so different types of influencers have multiplied, including content creators occupying certain niches and even sub-niches. Each of...

Oct 06, 2021

Hivency joins SKEEPERS Group alongside Octoly

The Hivency team, Europe’s leading influencer and review collection platform, is proud and happy to announce that it has joined the leading French engagement, customer experience and one-to-one marketing group, SKEEPERS. In this adventure, the French-American platform Octoly joins us. Together, we become the global leader and bring together nano and micro-influencers and consumers from...

Oct 05, 2021

Which social network to quickly increase my brand awareness?

For a brand, awareness is defined as being known by consumers and perceived by them positively. Increasing brand awareness is essential to generate leads and convert them into customers. It is therefore a crucial issue for any business. Interested in this topic? Hivency, an influencer marketing platform, gives you some tips to increase your company’s...

Sep 29, 2021

How to Collect Feedback and Improve Customer Experience

How to Collect Actionable Feedback and Improve Customer Experience September 23, 2021 How to Collect Actionable Feedback and Improve Customer Experience September 23, 2021 All companies collect customer feedback in one way or another. How can you turn all this data into operational insights, that can be used to improve the overall customer experience? Let’s...

Sep 24, 2021

8 surprising sectors being successful thanks to influencer marketing

A few years ago, influencer marketing was mostly used by brands working in the cosmetics, fitness, food or travel industries but it has become an essential lever in communication. Nowadays, all companies, regardless of the industry, create partnerships with influencers. Obviously, this kind of marketing is efficient as 88% of consumers surveyed admit that they...

Sep 23, 2021

Hivency influencer platform launches in the italian market

Hivency, the leading SaaS platform for influencer marketing in Europe, announces its launch in the Italian market. Brands will be able to run campaigns with Italian influencers and launch consumer review campaigns. Influencers will have access to the platform and will be offered collaborations with their favorite Italian and international brands.

Sep 21, 2021

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