Brand-influencer partnerships: what are the regulations in Europe?
On the old continent as elsewhere, influencer marketing is a fast-growing market. On Instagram, YouTube, Pinterest, TikTok, Twitter or Twitch, partnerships between brands and influencers are legion. Yet, the rules applicable to these collaborations remain unclear. One question, in particular, is agitating advertisers and content creators: how to identify sponsored posts on social networks. To...
Jun 17, 2021