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Everything you need to know before working with nano-influencers

For many brands, influencer marketing has become an essential lever in their digital communication strategy. Indeed, influencer marketing is constantly evolving: macro, middle, micro or even nano-influencers, the choice is wide, it is sometimes difficult for brands to find the right influencer.

Jul 27, 2021

Guide: co-creation between brands and influencers

By 2022, the influencer marketing industry will be worth $15 billion. But as partnerships between brands and influencers multiply, it becomes urgent to distinguish yourself from the competition. Co-creation with an influencer is a good answer to this problem. Indeed, deep collaborations between companies and content creators capture consumers’ attention and effectively convert them into...

Jul 20, 2021

Consumer reviews: 5 benefits for your brand

Phergal Laboratories, known mainly in Spain and internationally as Phergal Laboratorios, is a dermopharmaceutical company. As a client of the Hivency influencer platform, it communicates through micro-influencers for several of its leading brands in order to increase awareness throughout Europe and the world.

Jul 13, 2021

4 inspiring brand ideas to take advantage of UGC influencers

UGC or (User Generated Content) corresponds to all the content generated by users on all expression platforms such as social networks, forums, or websites. Unlike brand-generated content, UGC is a category of Earned Media that takes the form of photos, videos, but also written content such as comments or reviews. A guarantee of authenticity and...

Jul 08, 2021

How to Build a Customer-Centric Omnichannel Experience?

Customers love options. They want to buy from whichever channel they want and often select a product on one channel and buy it from another. Moreover, customer behavior is constantly changing, with the Gen Z and millennials buying online and older consumers still preferring physical stores. Thus, offering an omnichannel customer experience isn’t an option...

Jul 07, 2021

PHOTOSÌ Case study : How to ensure the presence of your brand internationally thanks to micro-influence

Ensuring the presence of a brand internationally is not an easy task for brands as each market has its own specificities. However, it is one of the main goals of companies that want to expand beyond their borders. Teaming up with content creators and micro-influencers has proven to be a great way to cross borders.

Jul 01, 2021

Consumer Opinion and Influencer Campaign: What’s the ifference?

In 2021, influencer marketing is an obvious choice for many marketers. Already being used by leading brands, will consumer reviews soon have a similar fate? At Hivency, we are convinced!

Jun 29, 2021

What are the benefits of Social Shopping in influencer marketing?

The Covid-19 worldwide pandemic, which appeared at the beginning of 2020, has brought multiple changes to our daily lives. Unquestionably, we had to readjust our routine and re-evaluate our needs according to the situation. Among the main changes, this crisis has considerably increased the use of social networks: in 2020, the average time spent on...

Jun 24, 2021

Social networks: the 10 food trends of the moment

Omnipresent on social networks, the food sector is raging and has been around for a few years. How has this sector managed to stand out? What are the reasons for its success? What are the trends of the moment, how to follow them? Foodies, here is a list of the trends that are working on...

Jun 22, 2021

Customer Service: 7 KPIs to Measure Your Performance

Wait Time, First Contact Resolution, Net Promoter Score, CES, Satisfaction Score, Average Call Handling Time… Discover the key KPIs to measure your customer service performance, motivate your teams and improve your quality of customer service. The Key KPIs to Measure Customer Service Performance 1. First Contact Resolution Rate First Contact Resolution is a KPI that...

Jun 17, 2021

Brand-influencer partnerships: what are the regulations in Europe?

On the old continent as elsewhere, influencer marketing is a fast-growing market. On Instagram, YouTube, Pinterest, TikTok, Twitter or Twitch, partnerships between brands and influencers are legion. Yet, the rules applicable to these collaborations remain unclear. One question, in particular, is agitating advertisers and content creators: how to identify sponsored posts on social networks. To...