Redesigning your customer journey Archives - Page 5 of 21

7 Advantages of a Cross-Channel Approach into Your Business

In the age of technology, your clients are everywhere. They use multiple channels of communication and multiple devices. Companies are adapting to this changing approach to client relations by creating a “cross channel customer experience.” something that will soon be a basic element of customer satisfaction and maintaining a good ROI. Here are 7 advantages...

May 15, 2017

Why A CRM Manager Needs To Be On Social Media

As a CRM Manager, it is your job to protect your company’s relationship with its customers. This means anticipating problems as well as effectively dealing with them when they do arise (which, inevitably, they will.) One of the best ways to do this is through social media. In this post we will discuss four reasons...

Apr 12, 2017

The Secret to Building a Killer Brand Identity (& How to do it!)

We’ve all spent weeks, if not months, brainstorming ways to improve our company’s brand identity. It goes along with the territory of being a marketer. You want to have the company that everyone relates to: one that has an appealing, effortless image; one that suggests being more than a company. A good brand feels like...

Feb 26, 2017

How To Address Changes in Customer Expectations?

From the first commercial websites, back in 1990s, the advancements in technology have been giving convenience and power to customers. This proliferation of digital channels and technology in general has given customers new ways to gain information, communicate, and collaborate with each other. While many companies have realized the importance of responding and adapting to...

Feb 19, 2017

New integration: connect Microsoft Dynamics CRM with MyFeelBack

We’re excited to announce our new integration with Microsoft Dynamics CRM. With this new connector, you’ll be able to empower your sales and support teams with actionable real time insights, right from Microsoft Dynamics CRM. A fluid and more open customer feedback management With this new connector, any information collected via your smart surveys is...

Jan 31, 2017

No Sweat: Best Practices for Measuring Customer Effort

If you aren’t measuring customer effort, you’ll never know if you are guilty of committing one of the following customer experience mistakes, all of which customers identify as leading causes of resentment: Forcing your customers to contact you repeatedly (or be transferred) to get an issue resolved. Requiring your customers to repeat information. Making your...

Sep 21, 2016

CES: The Easy Metric for an Effortless Customer Experience

The central aim of the CES (Customer Effort Score) metric is to reduce customer effort in solving product or service problems. Simply put, it is used to evaluate each interaction between the customer and the support they receive. The CES asks customers to respond to one basic yet effective survey question, “how much effort did...

Sep 19, 2016

Become a CRM Hero with these 3 Proven Software Tools

As a CRM manager, you hold the keys to your company’s success. Your primary responsibility – providing an exceptional customer experience – means you must possess unique insights into your customers’ needs and wants, everyday problems, and issues with your product or service. To obtain these insights, you must manage every customer interaction across every...

Aug 31, 2016

5 Biggest Customer Data Pay-Offs for Ecommerce Leaders

For an online business to succeed today, it cannot just be customer-centric; it must be customer-obsessed. Because customers have more access to information concerning your product or service’s quality, price, and reputation, information previous generations could have only dreamed of, you have no choice but to work harder to differentiate yourself as a market leader,...

Jul 10, 2016

4 Indispensable Ways to Fine-Tune Your CRM Database

Thorough knowledge of your customers enables you to provide personalized customer service and develop marketing strategies which target their specific needs, increasing your sales by up to 30%. But, unfortunately, many CRM initiatives fail. According to one study, upwards of 63% fail, primarily due to the fact that businesses don’t make their CRM system a...

May 05, 2016

How IOT Will Elevate The Way You Gather Customer Knowledge

Soon, nearly every aspect of our life will be connected to the Internet. Everyday objects, from cell phones to coffee makers, will come with an on/off switch to the Internet. And, as a result, our most commonly used electronic devices will be able to send and receive user data to businesses. According to Gartner, by...

Jan 03, 2016

How Kiehl's creates targeted marketing initiatives

Any company that clearly understands its customers’ needs – and methodically focuses on how to meet those needs – clearly differentiates itself from the competition. Take Kiehl’s, for example. The brand has never advertised. Instead, the 165-year old purveyor of premium body-care products owes much of its global success to tailoring products and services to...

Nov 08, 2015

Redesigning your customer journey