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Brand communities

How To Start Your Brand Community Project

Even with Salesforce naming it the #1 retail trend for retail in the new year, brand communities are still a new concept for many retailers and tricky to get right. The right community strategy engages a community, while reaching clearly set business goals. Failing to define the scope and goals of your community project means...

4mn

Nelly launches a community for young fashionistas with TokyWoky

Nelly, one of the Nordic’s top online fashion brands and retailers, is launching its customer community called the Nelly Lounge.

3mn

5 Brand Community Tactics From The Ordinary

The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was the most researched cosmetics brand online in 2020. Although they’ve done zero paid publicity, The Ordinary managed to become a cult favourite and has been smartly leveraging its community...

5mn

Interview: How Harley-Davidson Built a Community of One Million Fans

Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it. For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.

8mn

Why are beauty brands building their customer community in 2023?

Beauty brands are creating some of the strongest customer communities out there today. They have passionate customers who love to create UGC, discuss their favorite products and co-create: everything a brand needs to start building its owned community.

3mn

8 examples of retail loyalty programs for a higher average order value

With retail players multiplying their acquisition offers and marketing strategies to attract new business, consumers are spoilt for choice when it comes to shopping. The real challenge is to retain these one-time customers and turn them into loyal advocates of their brand, and make their investment worthwhile.

9mn

Community Building 101: Choosing The Right Platform

A crucial step to any community building process is picking the right platform to host your community.

6mn