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The Impact of UGC on Consumer Decision-Making in 2024 

The Impact of UGC on Consumer Decision-Making in 2024 

The consumer of 2024 is not merely a passive observer but an active participant in the decision-making process. Their behaviours and shopping patterns are driven by reviews and recommendations from peers and fellow shoppers. Shopping is no longer a mere transaction, but an immersive journey guided by the collective wisdom of a global community.  User-Generated...

8mn

Why Influencer Marketing is Key to New Product Launch?​

Why Influencer Marketing is Key to New Product Launch?​

A successful product launch is a critical milestone for any brand. With competition fiercer than ever and consumers overwhelmed with choices, new products are burdened to make a strong first impression. This is where influencer marketing comes into play. In today’s digital landscape, influencers have significant power over consumer decisions. From YouTube unboxings to Instagram...

6mn

A Complete Guide to TikTok Influencer Marketing for Businesses 

A Complete Guide to TikTok Influencer Marketing for Businesses 

Why TikTok Is a Game-Changer for Influencer Marketing?  41% of consumers purchase a product after discovering it on TikTok and 79% of users create how to or unboxing videos tagging the brand on the platform. The platform has redefined how businesses connect with new customers. With over a billion active users and an algorithm that...

18mn

Influencer Marketing: 3 Reasons to Use Instagram

Influencer Marketing: 3 Reasons to Use Instagram

Since the beginning of 2022, 26 million people use Instagram in France (Statista, 2022). The social media platform has become key for brands, consumers, influencers, etc., and acts as a digital showcase for all.   Whether to share promotional photos, instant videos or to bring influencer marketing campaigns to life, Instagram has become “the place to...

4mn

Brand-influencer partnerships: what are the regulations in Europe?

Brand-influencer partnerships: what are the regulations in Europe?

On the old continent as elsewhere, influencer marketing is a fast-growing market. On Instagram, YouTube, Pinterest, TikTok, Twitter or Twitch, partnerships between brands and influencers are legion. Yet, the rules applicable to these collaborations remain unclear. One question, in particular, is agitating advertisers and content creators: how to identify sponsored posts on social networks. To...

8mn

ASICS Case study: how to optimize engagement through influencer campaigns

ASICS Case study: how to optimize engagement through influencer campaigns

Generating engagement on social networks is not an easy task for brands. However, it is one of the main objectives of marketers and to achieve it, many of them collaborate with influencers and more specifically with micro or nano-influencers.

1mn

Top Micro Mom Influencers You Should Collaborate With

Top Micro Mom Influencers You Should Collaborate With

While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a product in the family space, mom micro-influencers are the perfect option for authentic and effective influencer marketing. In fact, mothers in...

6mn

Infographics: the influencer pyramid

Infographics: the influencer pyramid

For many years, celebrities were thought of as the only influencers. Nowadays, we can easily count four different types of influencers: the all-stars (celebrities), the macro influencers, the micro influencers and the nano influencers. Discover who they are through our infographic, what sets them appart and what each of their strengths are.

2mn

Influencer Marketing: key data to know for 2021

Influencer Marketing: key data to know for 2021

The year 2020 has been key for influencer marketing: the sanitary crisis that has gripped the world has also changed our consuming habits, our way of communicating, of interacting with one another and even of marketing. All the underlaying trends have been accelerated in response to the demand of rapid adaptation the sanitary health crisis...

5mn

How to optimize SEO with influencer marketing?

How to optimize SEO with influencer marketing?

Having a good SEO is essential for any company that wants to be visible on the Internet and boost its e-commerce. To be well referenced on Google, the content must be optimised so that it is favoured by its algorithm.

5mn

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