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How to Use TikTok Analytics to Supercharge Your Campaigns

TikTok has become a goldmine for user-generated content, making it a go-to platform for brands running UGC campaigns. With Gen Z and millennials driving trends, authenticity is the currency and TikTok is where those real voices thrive. TikTok analytics gives you the visibility you need to understand what content is sparking engagement, who’s driving conversions,...

Mar 31, 2025

What’s the Industry Standard for Survey Response Rate & How UGC Can Improve Yours

Customer feedback is one of the most valuable assets a brand can collect. It offers real-time insight into how your products, services, and customer experiences are being perceived helping you make informed decisions that lead to better business outcomes. But here’s the catch: most brands struggle to get customers to actually respond to surveys. According...

Mar 26, 2025

Fashion’s New Reality: How Social Commerce is Changing the Customer Journey

The way people shop for fashion has changed and it’s not just about e-commerce anymore. Social commerce has exploded in popularity, turning platforms like Instagram, TikTok, and Pinterest into full-fledged shopping destinations. What was once a space for scrolling and inspiration is now is now an essential part of the customer journey in fashion, where customers discover, engage with,...

Mar 25, 2025

Transform Your Customer Reviews with AI

Customer reviews are a key pillar in modern marketing. 98% of consumers check reviews before making a purchase and a 70% increase in conversions is attributed to reviews. These numbers prove that their impact is undeniable. However, the volume of reviews businesses must manage is growing exponentially, making it more difficult to engage meaningfully and...

Feb 26, 2025

Nano, Micro, Macro Influencers: Who to Choose for Your Campaign?

Influencers have become the heartbeat of modern marketing campaigns, playing a crucial role in connecting brands with their audiences in authentic and meaningful ways. With the rise of social media, influencers have grown into powerful brand ambassadors, capable of driving awareness, trust, and even sales. But with so many influencers to choose from, how do...

Feb 19, 2025

How to Send Influencer PR Package that Stands Out?

Sending out a PR package is much like serving a gourmet dish, it’s all about the presentation and the experience. Influencer PR packages allow brands to connect with influencers and boost product visibility. But with so many brands vying for attention, how do you ensure your PR package stands out?  The secret lies in creating...

Feb 14, 2025

Why Integrate an Influencer Gifting Platform into Your Marketing?

Did you know that influencer marketing is projected to surpass $480 billion in value by 2027? More than 50 million people around the world call themselves influencers as per Goldman Sachs. 57% GenZ want to become influencers with 53% looking at this as a logical career option. This trend shows that consumers are changing the way they find, check...

Feb 13, 2025

How to Find Influencers Looking for Brands?

The influencer marketing industry is expected to hit a staggering $48 billion by 2027. That’s huge! And it’s easy to see why. For eCommerce brands, partnering with influencers is a key strategy to boost brand visibility and drive sales. They help promote your brand and move your products.  But where do you find the right influencers for...

Feb 13, 2025

5 Ways to Collect Travel UGC

What is the first thing you do when you plan a vacation? Raise your hand if you said research! You go to your favorite search engine and look for what people are saying about the destination, about your choice of hotel, and your mode of transport. Where are they eating, what are they doing, what...

Jan 28, 2025

Leveraging Community and Influencer Reviews for Product Launch

Social media is at the heart of entertainment, shopping, and lifestyle. 64% of the people around the world are active on some kind of social platform. These people are not just following their friends and family. They are also following their favorite influencers and brands. This is the day and age where online reputation can make or...

Jan 27, 2025

Looking Back: Top UGC Trends from 2024

Bold, loud, and unleashed voices of the consumers are no longer sitting in the shadows waiting for direction. They are the ones giving directions. – From the ebook ‘Making Customer Voices Count’ 2024 saw groundbreaking impact of user-generated content (UGC), solidifying its role as a major driver of social media influence and brand-consumer connections. That...

Jan 26, 2025

Top Strategies for Brands Looking for Influencers on Instagram

The influencer industry in 2024 was worth $250 billion. According to the predictions of Goldman Sachs, it will grow to $500 billion by 2027. The influencer game is totally different from what it was 10 years ago. This includes how influencers make content and money, and how much. These influencers are now becoming entrepreneurs from mere...

Jan 21, 2025

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