Uncategorized Archives - Page 12 of 184

A Survey Example to Measure Your Brand Awareness and Positioning

It is important to have a clear vision of your brand awareness and positioning on the market. So, how do achieve this? If you’re a regular SKEEPERS blog reader, you probably already know… By asking your customers. Listening to the Voice of the Customer is the best and quickest way to find out how consumers...

Jul 14, 2021

Caudalie

How Caudalie raised 18k interactions on social networks in a single campaign Make your brand stand out on Instagram with nano and micro-influencers The Goal At the heart of the Bordeaux vineyards in 1995, Mathilde and Bertrand Thomas were about to discover the antioxidant potential of grape seeds. After their first encounter with this powerful...

Jul 12, 2021

How to Build a Customer-Centric Omnichannel Experience?

Customers love options. They want to buy from whichever channel they want and often select a product on one channel and buy it from another. Moreover, customer behavior is constantly changing, with the Gen Z and millennials buying online and older consumers still preferring physical stores. Thus, offering an omnichannel customer experience isn’t an option...

Jul 07, 2021

The rise of committed influencer marketing campaigns

What is an engaged campaign? How do you define an engaged personality? An engaged personality, or activist as some people call them, is a person who is committed to taking direct action, usually in the political or social field. An engaged influencer campaign aims to make many people aware of a movement, a specific thought,...

Jul 06, 2021

Generation Z’s Customer Journey

An unprecedented study details the customer journey of 15-25 year olds in France and shows that, even for this generation, shopping and online shopping are not mutually exclusive … While in the United States and in several European countries, studies have been conducted to identify the customer journeys of Generation Z and to support brands...

Jul 02, 2021

How to implement a virtuous digital marketing strategy?

The number of techniques to master, ready to use tools, and data to be treated continue to discourage novice marketers. It’s like they’re at the foot of an impassable mountain.We will see in this article how to establish a virtuous cycle rather than a growth hack and how togain effectiveness and ROI.

Jul 01, 2021

Tourism & Restaurant: Creating a Post-Covid Customer Experience

The health crisis has led to changes in consumer behaviour, as well as the development of digital channels in the customer experience… Changes that look set to stay. Restaurants, tourist sites and cultural venues (museums, cinemas, etc.) are finally reopening. But what kind of post-Covid customer experience lies ahead? It is important to anticipate, design...

Jun 30, 2021

Consumer opinion and influencer campaigns: what are the differences?

In 2021, influencer marketing is an obvious choice for many marketers. Already being used by leading brands, will consumer reviews soon have a similar fate? At SKEEPERS, we are convinced! Both marketing levers capitalize on the same resource: authentic consumer experiences. Each, in its own way, gives the power back to consumers. This is a...

Jun 29, 2021

7 Tips to Create an Effective Customer Survey

Building a quality customer survey will help you obtain better response rates and therefore get to know your customers better. Here are 7 tips that you may never have thought of to create an effective survey. How to Create an Effective Customer Survey We’ve explored this question several times on this blog. Particularly in our...

Jun 27, 2021

Customer Data – the Basics for Effective Collection

It’s no secret. Collecting customer data is a source of endless opportunities for companies that care about their customer experience. It is an important step before analysing and processing data and, most importantly, using it. It will enable you to anticipate your customers’ needs, address their problems and increase satisfaction. On average, companies that implement...

Jun 23, 2021

Social networks: the 10 food trends of the moment

Omnipresent on social networks, the food sector is raging and has been around for a few years. How has this sector managed to stand out? What are the reasons for its success? What are the trends of the moment, how to follow them? Foodies, here is a list of the trends that are working on...

Jun 22, 2021

The Predictive Marketing Activation platform: AI at the core of your marketing ecosystem

More than just a Customer Data Platform (CDP), the Predictive Marketing Activation platform reconciles and enriches your online and offline data to transform it into customer knowledge that can be immediately acted upon within individualized and omnichannel, value-generating campaigns. 1. Reconcile Data

Jun 19, 2021

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