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5 reasons to run a micro-influencer campaign for a premium brand

With the massive development of social networks and web platforms, influencers keep multiplying and growing. Many popular brands are using influencer marketing to gain visibility on social networks and generate engagement. On the influencer market, the choice is huge for brands: from the web star to the smallest nano-influencer, there is something to suit all...

May 27, 2021

Engaging the Voice of the Customer to Develop New Products

Are you currently developing a new product or service? Then, we have some advice! We recommend including the Voice of the Customer in your development cycle. In this article, we will provide you with three customer survey examples, to ensure that your new product launch is a success: A survey to assess your target customers’...

May 20, 2021

20 Tips for a Successful Voice of the Customer Programme

In this article, we will present our best practices to build or improve your Voice of the Customer programme, with the help of Arnaud Allesant, Director at Eurogroup Consulting. Together, we have compiled a list of 20 practical tips to bring your Voice of the Customer project to fruition. Think of this article as a...

May 11, 2021

Incorporating Influencer UGC in Instagram and TikTok Ads

Here’s how to utilize influencer UGC in your next social media ad campaign. There’s no denying that social media has changed the way we consume ads. With many growing tired of traditional advertisements, it’s time for brands to get more creative in order to connect with a new generation of customers. That’s where UGC content...

May 11, 2021

Sport: Choose and optimize your use of social networks

Social networks are now predominant, being on social media is no longer a question. The biggest problem is HOW to use them and optimize their use. The sport industry is becoming more and more visual. Consumers want something beautiful, something that will appear in their Instagram feed and whose link you can find on TikTok...

May 04, 2021

Top Micro Mom Influencers You Should Collaborate With

While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a product in the family space, mom micro-influencers are the perfect option for authentic and effective influencer marketing. In fact, mothers in...

May 03, 2021

How to convert your influencers into brand ambassadors?

Tired of invasive promotional stunts, consumers now more than ever yearn for authenticity. It’s the time for authentic and enthusiastic content creators to shine! They promote brands organically, beyond the margins of the mere marketing campaigns. However, how can we turn an influencer into a true brand ambassador? The burning question, answered in this article.

Apr 28, 2021

Notoriety campaign: advantages for your brand

Influencer marketing is a marketing tool that can be used to reach diverse objectives. In this article, we’re going to concentrato on how to use influencer marketing to increase a brand’s notoriety. Notoriety is a key indicator for the success of an enterprise: the more known we are, the more consumers talk about us and...

Apr 27, 2021

Property Management – Improving Customer Satisfaction

Are you a real estate agency or property management company? Would you like to improve your customer experience for owners who entrust you with their property? Optimising the customer journey is key to strengthening your existing clients’ loyalty, improving your brand image and acquiring new clients. How? The simplest and most effective solution is to...

Apr 26, 2021

Retail and lifestyle: how to choose and optimize social networks?

Every day, Internet users consult 2.7 social networks and messaging services. Instagram, Twitter, Pinterest, TikTok, YouTube, Snapchat and blogs, it is difficult to know where you stand and how to adequately communicate on the different social media. How do you choose the right platforms to use? How can you optimize the use of these social...

Apr 22, 2021

User Generated Content (UGC) / Customer Generated Content (CGC): the secret weapon

Apr 20, 2021

User and Customer Generated Content: the secret weapon

After the celebrities, the macro-influencers and the micro-influencers, it is now time for the nano-influencers and the consumer-ambassadors. Brands are now focusing on marketing that is close to their customers, authentic and focused on their needs. At the same time, thanks to social networks and other forums, people communicate more easily than ever before. These...

Apr 20, 2021

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