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Customer Reviews are the Future of SEO Marketing

Everyone knows that customer feedback is important to gather but some business owners don’t know where that information should be displayed or how it can be integrated into your marketing strategy. Customer Reviews can be posted to your website, social media and thanks to our partnership, in the most popular search engines, increasing your Search...

Jun 15, 2021

4 instant ROIs from user-generated videos

You have no doubt that user-generated videos can be a powerful catalyst for sales, but you’re still in two minds about this new marketing approach and the real impact it can have on your sales.  So what will it be? Go? No go? The best way to decide is to evaluate the return on investment. In this...

Jun 15, 2021

Automotive: Personalized marketing at the center of the activity

In just a few years, the Internet has become the first step throughout the customers complex purchasing journey of a new or used vehicle. Digitalization now requires a personalized marketing strategy, polished content, and optimized lead management, for retailers whose online sites complement vendor applications and compete with traditional infomediaries. (Find here 5 best automotive...

Jun 12, 2021

Why does a Phygital strategy make sense?

In addition to a digital strategy, opening a physical store or partnering with a distributor makes sense for proximity, credibility, and commitment with customers. Could hyper digitization, often sought after by brands, be altered and turned towards a more human receptive experience? “Placing encounters at the center of our activities, improving the product experience and...

Jun 11, 2021

Digital Transformation can make or break you

One-third of companies fear they will go out of business in the next 36 months if they fail to transform their business model  … Econsultancy has just published, in partnership with Sitecore, a report entitled “Reinventing Trade”, which provides a snapshot of the global commerce market. The obligation to transform This research reveals that 60%...

Jun 10, 2021

6 Customer Satisfaction Indicators to Monitor at All Costs!

When you have a good experience with a brand, you are likely to turn to them again. Asking questions to assess your customers’ satisfaction with your products or services can help you better understand their satisfaction levels, and also further explore why they are or are not satisfied. This will increase customer satisfaction, retention, and...

Jun 09, 2021

M-commerce : A valuable bargaining tool

In 2019, mobile sales will equate to 20.386 billion euros, of which 12.7 million euros for smartphones and 7.6 billion for tablets.

Jun 07, 2021

6 Effective Channels to Deploy your Surveys

Surveys help you get to know your customers better and measure their satisfaction levels. When designing a survey, you can choose between one or several deployment channels/media: website, email, SMS, social media, QR-code, etc. Read on for our tips on how to deploy your surveys via the best-suited channels for your business. How to Deploy...

Jun 06, 2021

Customer Centric – Definition and Benefits

Our articles often discuss customer centric actions or strategies. But what does it mean? How do you know if a company is centred around the customer? Like any aspect of organisational culture, customer centricity can be difficult to define. There isn’t a test or check-list to tell you whether or not you’re centred around your...

Jun 02, 2021

Tech industry: 10 hacks to take off with influencer marketing

The Tech sector is experiencing phenomenal growth. Startups, unicorns, and innovative technology companies are “disrupting” the market with connected objects, applications, and revolutionary products.

Jun 01, 2021

What is UGC or User-Generated Content?

Nearly everyone produces UGC these days, they just might not know what it’s called! Put simply, UGC or user-generated content is what we call any content created by users and featuring a brand. Customer reviews are UGC. A user sharing photos of their hotel room on Instagram is creating UGC. A web user who posts...