Uncategorized Archives - Page 15 of 184

User and Customer Generated Content: the secret weapon

After the celebrities, the macro-influencers and the micro-influencers, it is now time for the nano-influencers and the consumer-ambassadors. Brands are now focusing on marketing that is close to their customers, authentic and focused on their needs. At the same time, thanks to social networks and other forums, people communicate more easily than ever before. These...

Apr 20, 2021

How Knowledge Management Improves Customer Relations

Known under the acronym KM, Knowledge Management plays a very important part in your relations with your customers. So if you aren’t collecting information to gain insights into your customers, you should start right now! The value of customer knowledge musn’t be overstated. Globally, businesses rank customer knowledge before product and finance as the key...

Apr 19, 2021

Isle of Paradise

How Isle of Paradise broke the barrier of entry into self-tan through using Octoly’s micro-influencers on TikTok to create authentic before and after content. Garner authentic TikTok UGC The Brand Isle of Paradise is a customizable self-tan for everyBODY, developed by celebrity tanner Jules Von Hep. Not a typical tanning brand, Isle of Paradise uses...

Apr 16, 2021

Planning a year-long strategy: the secret for successful campaigns

Influencer marketing is one of the most powerful communication tools available nowadays, and it renders the best results when used strategically in the long term. Why? Because consumers are more trusting of brands that they’ve known for a long time and with whom they’ve established a personal relationship. Little by little, the consumer is familiarized...

Apr 15, 2021

Planning a year-long strategy: the secret for successful campaigns

Influencer marketing is one of the most powerful communication tools available nowadays, and it renders the best results when used strategically in the long term. Why? Because consumers are more trusting of brands that they’ve known for a long time and with whom they’ve established a personal relationship. Little by little, the consumer is familiarized...

Apr 15, 2021

Brand ambassadors vs. influencers, what’s the difference?

What’s the difference between brand ambassadors and influencers? Spoiler alert: being an influencer and being a brand ambassador isn’t all that different. As a physical brand or a brand in e-commerce, it’s highly advisable to take advantage of influencers-ambassadors for your influencer marketing campaigns. Let us tell you why.

Apr 14, 2021

The Post-Covid Evolution of the Employee Experience

The employee experience has become a strategic issue. Measuring it and improving it has become a priority for many companies. A recent study shows that HR is taking the employee experience more and more seriously. User experience trends in 2021 are a direct result of the 2020 health crisis and the massive rise of remote...

Apr 13, 2021

E-commerce – A Survey for Each Stage of the Customer Journey

Improving customer satisfaction in e-commerce is a major lever for increasing sales and building customer loyalty. But to improve customer satisfaction, you must first measure it and get to know your customers better. How? Read this article to find out! The e-commerce customer journey includes 5 key stages: pre-purchase, purchase, delivery, customer relationship, and customer...

Apr 07, 2021

Brand-influencer partnership: tips for a perfect brief

As you probably already know, the brief plays a crucial role in the success of an influencer marketing campaign. To launch quality campaigns and reach the fixed objectives, content creators must be well-informed. Discover the secrets to create a perfect influencer brief and obtain amazing publications as part of your campaigns.

Apr 01, 2021

Brand-influencer partnership: tips for a perfect brief

As you probably already know, the brief plays a crucial role in the success of an influencer marketing campaign. To launch quality campaigns and reach the fixed objectives, content creators must be well-informed. Discover the secrets to create a perfect influencer brief and obtain amazing publications as part of your campaigns. Add context to the...

Apr 01, 2021

CRM Managers: What customer data should you collect first?

Congratulations! You just got a job as a CRM manager. It is now your responsibility to manage your company’s customer relationships, making sure to always keep your marketing objectives in mind. You have a lot to keep track of, and a lot to learn. Most importantly, you need to learn from your customers: who they...

Mar 31, 2021

Nano influencers: the key to a successful influencer campaign

Collaborations with brands have traditionally been limited to content creators with millions of followers. However, little by little this practice is reaching different profiles on social media. Brands new favorite profiles are those of nanoinfluencers. In spite of their reduced number of followers, nanoinfluencers are the key to successful influencer marketing campaigns. Learn everything you...

Mar 31, 2021

Uncategorized

User and Customer Generated Content: the secret weapon

How Knowledge Management Improves Customer Relations

Isle of Paradise

Planning a year-long strategy: the secret for successful campaigns

Planning a year-long strategy: the secret for successful campaigns

Brand ambassadors vs. influencers, what&#8217;s the difference?

The Post-Covid Evolution of the Employee Experience

E-commerce &#8211; A Survey for Each Stage of the Customer Journey

Brand-influencer partnership: tips for a perfect brief

Brand-influencer partnership: tips for a perfect brief

CRM Managers: What customer data should you collect first?

Nano influencers: the key to a successful influencer campaign

Discover other thematics

Brand ambassadors vs. influencers, what’s the difference?

E-commerce – A Survey for Each Stage of the Customer Journey