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How to Use the System Usability Scale (SUS) to Measure User Experience

How to Use the System Usability Scale (SUS) to Measure User Experience

As you probably already know, assessing a service is much more difficult than a physical product. Luckily, an easy-to-deploy survey can help you collect qualified customer feedback about the usability of your company’s services. This survey is the System Usability Scale (SUS). What is the Purpose of the System Usability Scale (SUS) ? Definition of the...

Feb 24, 2021
9 essential Instagram KPIs to analyse your brand account in 2021

9 essential Instagram KPIs to analyse your brand account in 2021

If you use Instagram for your brand and are wondering how to measure the success of your campaigns and ensure your ROI, keep reading! Of all the social media platforms, Instagram is the one that keeps growing massively, and that&#8217;s not about to change in 2021. To ensure that you are not wasting time and...

Feb 23, 2021
5 tips to attract influencer&#8217;s attention!

5 tips to attract influencer&#8217;s attention!

Influencer marketing is the all-in-one tool that will enable a brand to increase its notoriety, gain visibility and even generate more sales. Thanks to the passion micro influencers put into their work and the brands they collaborate with, they&#8217;re the best possible brand ambassadors to achieve all the aforementioned goals.

Feb 17, 2021
What to do when you lose a customer

What to do when you lose a customer

You spend time and effort making sure your customers are happy and thriving. You are constantly brainstorming new products and ideas to keep them satisfied and to keep those retention rates high. And yet, inevitably, no matter how much you put into your customer care, sometimes you will lose a customer, and it hurts. So...

Feb 16, 2021
Paid Media vs. Influencer marketing, which tool to prioritize

Paid Media vs. Influencer marketing, which tool to prioritize

The majority of consumers have more faith in other consumers than in advertisement. Does that mean we should abandon payed supports and solely focus on communicating via influencers, who are closer to consumers?

Feb 16, 2021
Paid Media vs. Influencer marketing, which tool to prioritize

Paid Media vs. Influencer marketing, which tool to prioritize

The majority of consumers have more faith in other consumers than in advertisement. Does that mean we should abandon payed supports and solely focus on communicating via influencers, who are closer to consumers?&nbsp;

Feb 16, 2021
How to Present Your Survey Results

How to Present Your Survey Results

You need to present your employees or superiors with customer survey results, but you’re not sure how to go about it… Sound familiar? Then read on to discover all our tips for efficient survey result presentations. 1 – Outline Your Survey Goal and Formulate a Problem Statement Begin your presentation by explaining why you decided...

Feb 11, 2021
12 Niche Influencer Communities You&#8217;ll Want to Engage with On Social Media

12 Niche Influencer Communities You&#8217;ll Want to Engage with On Social Media

The best social media channels provide a way for users to find community with like-minded people. This is something there’s no denying that the past year has taught us the importance of, with many turning online to feel more connected during lockdowns. This means that micro and macro influencers are increasingly being viewed as experts,...

Feb 11, 2021
How to launch a campaign with micro influencers?

How to launch a campaign with micro influencers?

Nowadays, it&#8217;s an undeniable fact that influencer marketing is a must-have for brands !

Feb 10, 2021
How to launch a campaign with micro influencers?

How to launch a campaign with micro influencers?

Nowadays, it&#8217;s an undeniable fact that influencer marketing is a must-have for brands !

Feb 10, 2021
How to Effectively Deploy Surveys Internationally

How to Effectively Deploy Surveys Internationally

Do you want to deploy international customer studies, by adapting your surveys to each country and target’s specificities? Then you’re in luck! Not only is it possible, but we can help you make it happen. MyFeelBack’s solution provides all the functionalities you need to successfully deploy your surveys abroad – adapting questions and modes of...

Feb 03, 2021
Micro influencers: today&#8217;s true thought leaders

Micro influencers: today&#8217;s true thought leaders

We all know opinion leaders: that colleague whose every intervention pushes the entire sector into question, that other one whose publications on LinkedIn trigger avalanches of interactions or the company whose blog is an authority in our sector of activity. Does this evoke something in your mind?

Feb 03, 2021

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