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The Role of Micro and Nano Influencers in Product Reviews

There was a time (emphasis on was)  when influencer marketing meant hiring a big time celebrity to hold your product next to their face and get photographed. But times are not the same and influencer marketing is not what it used to be. For every Kylie Jenner that charges $1.8M per post, there are numerous...

Jan 20, 2025

The Rise of Micro Mom Influencers: Why Smaller Audiences Matter

Mothers make 85% of purchase decisions at home. In the US, they have a spending power of 2.4% trillion. Mothers have always been a powerful force at home wanting to provide only the best to their children. 3 out of 4 moms agree that companies do not know what it’s like being a mother and thus have no idea how to...

Jan 15, 2025

The Best Influencer Campaigns of 2024

Creativity That Captured Us All. In 2024, influencer campaigns weren’t just marketing moments—they were cultural phenomena. From jaw-dropping collaborations to boundary-pushing creativity, influencers proved once again why they’re the driving force of modern brand storytelling. This year saw brands and influencers join forces to create campaigns that went beyond selling products. They sparked conversations, built...

Jan 01, 2025

From Festive to Forever: Leveraging Your UGC After the Holidays

Holiday Content Doesn’t Have to End in January. What if the UGC (user-generated content) you collected during the holidays could keep delivering results long after the decorations are packed away? The festive season is a goldmine for brands, with consumers eagerly sharing their excitement and experiences online. From glowing product reviews to stunning unboxing videos,...

Dec 30, 2024

5 reasons to use UGC in email campaigns

An average person receives about 121 emails per day. They are bombarded with updates, offers, news, and email campaigns. Unless you are Chris Martin offering tickets to the next Coldplay concert, they don’t want to read another boring email from you. So how do you make it worth their while? Make it authentic. UGC is...

Dec 16, 2024

How AI Is Transforming UGC Moderation and Discovery

Humans are producing more content than ever. Around 78% of content in 2033 will be User Generated Content (UGC). Creators, influencers, consumers, all want to share their voice and want to be heard. From product reviews and social media posts to customer photos and videos, UGC provides invaluable insights and builds trust by showcasing real-life experiences with...

Nov 28, 2024

How to Use UGC with Retargeting Marketing

When customers come to your website and leave without buying, you can either let them go or you can reach out to them with personalized communication. Retargeting, also known as remarketing, is a marketing strategy aimed at re-engaging past visitors to your website or app, typically through targeted ads or follow-up emails. Combining User Generated...

Nov 20, 2024

5 UGC Strategies to Prepare Your Brand for Black Friday/Cyber Monday

Two of the biggest shopping events of the year – Black Friday / Cyber Monday are here once again. Offering brands a unique opportunity to engage with eager shoppers, these events are popular to drive significant sales. With the surge in online traffic and growing competition, standing out from the crowd is important this year....

Sep 09, 2024

Importance of Authentic Content in the Gen Z World

Authentic content for Gen Z is all about crafting stories that resonate with their core values—think transparency, relatability, and straight-up honesty. They’re all about content that comes off real and raw, rather than something that feels like it’s straight out of a corporate playbook. They prefer messages that are personal, a bit rough around the...

Aug 07, 2024

How to Improve Social Footprint with UGC?

User-Generated Content (UGC) has become the focal point of marketing strategies across industries, especially on social media platforms. Any content—whether it be images, videos, text, or reviews—created by people, rather than brands qualifies as UGC. It isn’t just light on the pockets but is also perceived as more authentic and trustworthy by consumers. Leveraging UGC...

Aug 07, 2024

How Do Reviews Boost Conversion Rate?

Today customer reviews have become a cornerstone of shopper engagement strategies, significantly impacting consumer behavior and business success. This post delves into the key role that reviews play in boosting conversion rates, transforming casual browsers into committed buyers.  By understanding the power of customer feedback, businesses can unlock new levels of engagement and sales effectiveness....

Aug 06, 2024

Social Commerce: Is TikTok Taking Over Instagram?

Do you find yourself hovering between TikTok and Instagram, finding your daily dose of entertainment, discovering new brands, and adding items to your cart? You’re not alone. Social commerce has been rapidly expanding over the past few years and different world regions have adopted this mode of shopping at various levels and through various channels....

Jul 26, 2024

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