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Scentbird

May 11, 2020

The Impact UGC Can Have On Your Business

User-generated content (UGC) is a term that you’ve probably seen before if you follow digital marketing. It’s also a tactic that has gained increasing popularity in the last few years. Understanding what it is and how your brand can use it effectively is a critical skill for marketers. One of the greatest benefits of user-generated...

May 11, 2020

Innisfree

May 11, 2020

Chella

May 11, 2020

Omnicanality can save stores from closing down during COVID-19

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic.

May 07, 2020

How do you define your answer choices in a customer survey?

When building a customer survey, you have to write both questions and answers. How do you define suitable answer choices for your respondents? This is an important question to consider when designing a survey. Read on for our advice. Your customer survey answers should answer your own questions When writing a customer survey, the first...

May 06, 2020

How eCommerce Reviews Impact Your Sales and SEO

Consumers trust advice and recommendations from their peers when they’re trying to make a purchasing decision. For online shopping, this social proof usually comes in the form of product reviews, also known as eCommerce reviews. Online product reviews have become a bigger focus for marketers as a large percentage of retail is now done online....

May 06, 2020

[TRIBUNE] Leverage your CRM data with predictive marketing to drive in-store traffic and turnover

Customers’ buying patterns have been disrupted by new technologies and, faced with a drop in traffic in their stores, retailers have increased advertising pressure – email, retargeting, etc. – and have made massive use of promotional campaigns. Unfortunately these practices have led them into a destructive spiral of margin and brand image.

May 04, 2020

[TRIBUNE] Data-driven marketing: a concrete solution to combat declining in-store traffic

Customers’ buying patterns have been disrupted by new technologies and, faced with a drop in traffic in their stores, retailers have increased advertising pressure – email, retargeting, etc. – and have made massive use of promotional campaigns. Unfortunately these practices have led them into a destructive spiral of margin and brand image.

May 04, 2020

The Ultimate Guide to Advertising on TikTok for Brands

While TikTok is still considered the wild west of social media, it’s proving to be the next frontier for brands and influencers alike. TikTok beats out LinkedIn, Reddit, Pinterest, Snapchat, and Twitter for monthly active users, who spend an average of 46 minutes per day on the platform. TikTok currently offers four main forms of...

May 04, 2020

Everything You Need to Know About eCommerce Reviews

Consumers today are savvy and they value recommendations from their peers. When customers are trying to decide whether or not to purchase a product, they’re looking for honest reviews. 93% of customers are influenced by product reviews and 91% of customers between the ages of 18 and 34 trust an online review just as much...

Apr 29, 2020

Retail: Which indicators to include in your management dashboard?

In Retail, as in any other industry, process improvements require continuous performance management. You can only improve what you can measure. The main thing to consider when building a management dashboard is which performance indicators to include. If you are in Retail and wondering which indicators you should include in your management dashboard, then this...

Apr 27, 2020