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Customer Scoring: Definition and Benefits

Each of your customers are different: some make larger purchases, purchase more frequently, or are more receptive to your marketing efforts than others. With customer scoring, each of your customers is given a score based on criteria specific to your business. Scoring helps to improve your marketing performance by focusing your efforts on customers with...

Mar 10, 2020

Five Things Influencers Want Brands to Know About Working With Them

When I started my blog in 2012, I never imagined that I’d still be working on it in 2020 or that I’d get to work with some amazing brands on paid collaborations. I got my first paid brand collaboration in 2015 while I was in college and in the last five years a lot has...

Mar 09, 2020

What to Know About Reach and Impressions for Your Next Influencer Campaign

Before embarking on any kind of influencer campaign, it’s important to learn an influencer’s potential and actual reach on their accounts to learn what audience is most drawn to their pages and what kind of content can make the biggest impression. What is the definition of reach? The overarching definition of reach is the audience...

Mar 09, 2020

What Is Engagement Rate and Why Is It Important for Influencer Marketing

Follower count may be the most widely-known influencer marketing metric, but it’s not necessarily the most important one. If you’re hiring influencers for sponsored campaigns, you’ll want to look beyond the hundreds of thousands of followers and dig deeper. An influencer’s engagement rate is a key part of casting and bringing home the best ROI....

Mar 06, 2020

[TRIBUNE] David Le Douarin : “Data-driven marketing provides concrete solutions to act against the drops of in-store traffic”

The Internet and new technologies have changed the way consumers perpare and make their purchases. Customer journeys are turned upside down: previously mainly inspired by advertising and made in-store, 85% are now made online, drastically reducing the ability of the store sales force to act and influence purchasing decision.

Mar 03, 2020

Why It Works: Octoly’s Influencer Pull Method and Credit System

A key part of working with influencers is developing a plan for how to get your products into their hands. This usually means reaching out to an influencer, developing a relationship, getting their mailing information, and shipping the package out yourself. Sending DMs back and forth and running to the post office can take up...

Mar 03, 2020

[USECASE] BodemerAuto: + 4.40% re-engagement rate on a second leads thanks to the Advalo platform

The automobile purchasing journey is not immune to the upheavals induced by digitalization. The advisory role and expertise of manufacturers and dealers are gradually disappearing in favor of buyers who are now completely autonomous in terms of their purchasing project. Things are also going faster, and it has become crucial for car brands to act...

Mar 02, 2020

Influencer Gifting Made Easy with Octoly

You know you need an influencer marketing program and you have the approval to get started, which means it’s time to start thinking about your gifting program. Sending gifts to influencers can be confusing and stressful–especially if you’re trying to do it at scale. What kind of gifts should you send and when? How do...

Feb 26, 2020

Brice Renvoizé, SEAT France and Olivier Marc, Advalo co-founder spoke at the AI PARIS Show – June 12 2019

Brice Renvoizé, SEAT France and Olivier Marc, co-founder of Advalo spoke at the AI PARIS show – June 12, 2019 The theme: Artificial Intelligence providing service to marketers: How SEAT has been able to improve the use of its data for business Brice Renvoizé testified about how artificial intelligence and individualized marketing campaigns can accelerate...

Feb 25, 2020

Data and AI : The ethical implications and recommendations of CNIL the National Commission on Informatics and Liberty

Even before the promulgation of the GDPR the CNIL initiated a work of reflection on the good uses of artificial intelligence and the need to supervise these practices in 2017.

Feb 25, 2020

[CUSTOMER INTERVIEW] Advalo as seen by Grain de Malice: feedback from Laurent Bacquaert, CRM Manager and Marion Landry, Client Marketing Manager

Overview of the collaboration rich in developments with Grain de Malice and Advalo with Laurent Bacquaert, CRM Manager and Marion Landry, Customer Marketing Manager for the ready-to-wear brand.

Feb 24, 2020

How Much to Pay Influencers on YouTube as a Brand

As the second-most visited site on the web boasting 1 billion hours worth of content watched per day, YouTube is a video behemoth. If used correctly and effectively, a single YouTube video can give brands massive exposure in the form of thousands of engaged eyes. Hiring a YouTuber for a sponsored video requires looking beyond...