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How To Win Back Dormant Customers

One of the best moments as a marketer or salesperson is converting a potential customer into a sale. But just as importantly as converting visitors into customers, marketers need to be on the lookout for making sure that customers stay customers. Dormant customers are a bummer for any business, and it’s important as CMO to...

Jul 17, 2019

The voice is Data

82% of French people are not aware that their voice is considered personal data protected bythe RGPD.

Jul 12, 2019

B2B: Social networks are increasingly influencing sales

B2B: Social networks are increasingly influencing sales The corporate world seems to succumb to the siren calls of Social Selling: according to a study,the impact of social networks on the BtoB act of purchasing would have more than tripled in ayear …According to the 2nd edition of the Social Selling Barometer conducted by La Poste...

Jul 09, 2019

Digital Maturity the strengths and weakness of France

Training, infrastructures, politics, data, innovations … A BCG study highlights the strengths andweaknesses of France with regard to digital transformation … During the 5th edition of the University of digital technology, the MEDEF, as part of itscommission “Technological changes and societal impacts” chaired by Christian Nibourel, andthe BCG revealed a comprehensive and unprecedented analysis of...

Jul 08, 2019

How Brands invest in E-commerce?

How brands invest in E-commerce?KPMG and Fevad present a reflection on brands in the era of e-commerce. This study on innovation in e-commerce is based on the testimony of the main players in the French ecosystem. In recent times, the Fevad has noted the arrival among its new members of many brands, said Marc Lolivier,...

Jul 05, 2019

[CLIENT TESTIMONY] Develop an omni-channel vision of consumer journeys to understand the impact of digital on store sales: Gémo and Bocage

Develop an omnichannel vision of your consumer’ journeys to understand the impact of Digitalon store sales: Gémo & Bocage

Jun 26, 2019

Data Revolution

There is no opting out:  so-called artificial intelligence is broadly defined, in all media. It scares people, fascinates them, and blows them away, but is going into forced circuits in companies. According to Gartner, it will be embedded in 50% of analytical applications within 3-5 years.

Jun 24, 2019

What are the keys to setting up an retail-specific omnichannel strategy?

For its fifth edition, Paris Retail Week entirely revamped itself. To personalize the customer experience, the event put a brand new thematic program run by eight mentors in place. As recognized experts in their field, they, therefore, will be points of reference for professionals seeking answers to their daily problems. For retailers, the challenge is...

Jun 18, 2019

3 axes for better omnichannel efficiency

Testimonials from Bensimon, Total Direct Energie, UGC, and Klépierre. How to create a virtuous omnichannel ecosystem that generates growth?

Jun 17, 2019

10 tips for collecting feedback after an event

If you’ve ever organized an event, you definitely know how much work goes into the process. Finding a venue, deciding on a theme, inviting speakers, promoting the event – there’s always a long list of things to do! Once your event is over, take a moment to celebrate its success, but remember that there’s still...

Jun 11, 2019

[CLIENT TESTIMONIAL] Identify and prioritize the most value-generating marketing actions: Bocage

Using Advalo’s analysis of the Bocage database and its evolution over time. Bocage marketing teams were able to identify priority strategies to adapt to generate maximum additional revenue for future seasons.

May 29, 2019

3 steps for putting customer satisfaction into action

Customer satisfaction isn’t a new concept. It’s been with us since the dawn of commerce and while the way we gather customer feedback and ensure customer satisfaction has changed a lot, the sole concept has remained the same as it was centuries ago. Today, there are myriad customer touchpoints at which your potential or existing...

May 28, 2019

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