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How to manage dissatisfied customers

How to manage dissatisfied customers

Dissatisfied customers are an important segment to focus on. While a satisfied customer might talk about your product with 3 people, a dissatisfied customer will talk about it with 10. Effectively managing customer dissatisfaction is becoming more and more important, as it also offers a significant opportunity to create value. Managing customer dissatisfaction effectively also...

Oct 02, 2019
Why and how to use open-ended questions?

Why and how to use open-ended questions?

Customer surveys primarily include closed-ended questions. It is more difficult to analyse the results of an open-ended question because of its qualitative nature. Yet, asking open-ended questions can prove to be very useful for getting to know your customers better. So, why and how should this type of questions be used? What purpose do open-ended...

Sep 24, 2019
How to improve your company&#039;s brand image?

How to improve your company&#039;s brand image?

In a highly competitive market, each company needs to find a way to differentiate themselves in their existing or potential customers’ eyes. This requires the enhancement of their brand image. How do you generate a brand image that is valued and sustainable over time? The benefits of customer knowledge and surveys are amongst the elements...

Sep 11, 2019
Enrich your Salesforce with customer satisfaction indicators?

Enrich your Salesforce with customer satisfaction indicators?

Performance monitoring is at the centre of any continuous improvement strategy. But too many companies focus exclusively on traditional sales KPIs, such as for example the average basket, the number of orders, the rate of active customers or revenue. Although they are essential, you can deepen your understanding of the activity with customer satisfaction indicators....

Sep 11, 2019
Advalo builds on AWS to become the strategic lever of retailers.

Advalo builds on AWS to become the strategic lever of retailers.

A major player in individualized marketing, Advalo granted Aithority an exclusive interview. Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.

Sep 06, 2019
SEAT France invests in AI and data with Advalo to increase its reputation and accelerate sales in France.

SEAT France invests in AI and data with Advalo to increase its reputation and accelerate sales in France.

The automotive brand SEAT, accompanied by its respective agency&nbsp; C14TORCE, has chosen Advalo the first individualized marketing platform to maximize the impact of its marketing and communication actions in France with its customers and prospects. By leveraging its omnichannel data, SEAT can detect purchase intention in real-time to customize its marketing actions to increase dealership...

Sep 03, 2019
Customer Satisfaction: Do you know the 4 key measures?

Customer Satisfaction: Do you know the 4 key measures?

When we have a great experience with a brand, we’re generally more inclined to trust them a second time. Positive ratings concerning one of your brand’s products or services are signs of a great customer satisfaction. This satisfaction, if maintained, will lead to customer loyalty and more sales. But how can we effectively measure customer...

Aug 28, 2019
How 10 Top Brands Collect Customer Feedback

How 10 Top Brands Collect Customer Feedback

You have one of two choices to make when deciding what customers want from your product. Either you engage in guesswork or reach out to them to find out what they need. As it turns out, it looks like many companies are still engaging in guesswork. A recent Hubspot study found that a full 42%...

Aug 25, 2019
Your Customers&#039; Needs Are Changing. Are You Keeping Up?

Your Customers&#039; Needs Are Changing. Are You Keeping Up?

Maintaining up-to-date customer information is essential for any online business. Knowing who your customers are and how they evolve over time enables you to: Gathering customer information should be an ongoing process.&nbsp; Regularly updating information about your customers – what they buy, how they found you, what they think of you – enables you to...

Aug 06, 2019
[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

With the Advalo platform, Eram&#8217;s teams have put personalization devices in place which send thematic newsletter campaigns to their clients.

Aug 06, 2019
[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.

Aug 06, 2019
[CLIENT TESTIMONY] Eram saw a fourfold increase in its communications by opening new digital points of contact with its customers

[CLIENT TESTIMONY] Eram saw a fourfold increase in its communications by opening new digital points of contact with its customers

With Advalo, Eram was able to avoid drops in contactability of its database and find its customers on new digital touchpoints thus increasing communications.

Aug 06, 2019

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