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What are the keys to setting up an retail-specific omnichannel strategy?

For its fifth edition, Paris Retail Week entirely revamped itself. To personalize the customer experience, the event put a brand new thematic program run by eight mentors in place. As recognized experts in their field, they, therefore, will be points of reference for professionals seeking answers to their daily problems. For retailers, the challenge is...

Jun 18, 2019

3 axes for better omnichannel efficiency

Testimonials from Bensimon, Total Direct Energie, UGC, and Klépierre. How to create a virtuous omnichannel ecosystem that generates growth?

Jun 17, 2019

10 tips for collecting feedback after an event

If you’ve ever organized an event, you definitely know how much work goes into the process. Finding a venue, deciding on a theme, inviting speakers, promoting the event – there’s always a long list of things to do! Once your event is over, take a moment to celebrate its success, but remember that there’s still...

Jun 11, 2019

How to integrate the Net Promoter Score into the Salesforce CRM

If you use Salesforce to centralize your customer information, you may wish to include your NPS results to enrich the data available in this CRM. Read on to learn more about this process. The Net Promoter Score (NPS) is an essential customer satisfaction indicator. In this article, we’ll be looking why collecting this data is...

Jun 04, 2019

[CLIENT TESTIMONIAL] Identify and prioritize the most value-generating marketing actions: Bocage

Using Advalo’s analysis of the Bocage database and its evolution over time. Bocage marketing teams were able to identify priority strategies to adapt to generate maximum additional revenue for future seasons.

May 29, 2019

3 steps for putting customer satisfaction into action

Customer satisfaction isn’t a new concept. It’s been with us since the dawn of commerce and while the way we gather customer feedback and ensure customer satisfaction has changed a lot, the sole concept has remained the same as it was centuries ago. Today, there are myriad customer touchpoints at which your potential or existing...

May 28, 2019

[INTERVIEW CLIENT] Advalo as seen by Grain de Malice : First hand experiences from CRM Manager Laurent Bacquaert and Customer Marketing Manager Marion Landry

Read this article to learn more about the collaboration between Advalo and ready to wear woman’s brand Grain de Malice from CRM Manager Laurent Bacquaert, and Customer Marketing Manager Marion Landry.

May 22, 2019

Why Measuring Customer Loyalty Has Never Been More Important

Aside from a few exceptions, top brands are finding it harder and harder to retain their status as market leaders for long periods of time. A once loyal customer base can easily disappear before they know it. This is today’s reality: few customers stay loyal to one particular brand. And why should they? The internet has...

May 16, 2019

CSAT Works! Customer Experience is a High-Priority Metric

CSAT is a customer experience metric that measures customer satisfaction with your product or service. It also helps you identify specific pain points in your customer journey in order to see which aspects of the journey should be improved. Given the importance of maintaining customer happiness, many businesses are adopting CSAT, a relatively frictionless way...

May 10, 2019

Synchronize Skeepers with Adobe Campaign

Skeepers is the first Enterprise Feedback Management (EFM) solution that can be synchronized with both Adobe Campaign Classic and Adobe Campaign Standard. Here’s how you can use this feature to enrich your contacts in Adobe Campaign and improve the performance of your marketing campaigns. Skeepers is the first EFM platform that can be connected with...

Apr 29, 2019

How to use verbatim analysis to turn customer comments into kpis

We are pleased to announce that Skeepers CX has added a new feature to its platform: a tool to analyze comments and suggestions collected via survey text fields. Verbatim analysis can help you better understand your customers’ comments, while offering a new perspective on feedback provided via open questions in your surveys. In this article,...

Apr 22, 2019

Luxury sector: why and how to improve customer experience?

When marketing to customers of a luxury brand, delivering an enjoyable customer experience is one of the most important things to consider. When selling a luxury item or service, you are well aware that you are selling an experience and convenience just as much as you are selling a good or service. This means that...

Apr 10, 2019

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