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SEO Like A Pro: Soar Your Ranking With Customer Feedback

Customer feedback improves your SEO ranking. Roughly 85% of consumers report reading online reviews prior to doing business with a company, reading – on average – six different reviews across a variety of channels: Facebook, Twitter, e-commerce websites to name just a few of the most common. These reviews serve two related purposes: They differentiate...

Sep 26, 2016

Instantly Recover Your Failing Business With an NPS Survey

Business leaders know that understanding customers’ needs and wants are critical to developing a competitive customer experience. A recent study of 162 executives found that 64% of business leaders strongly agree customer insights are crucial to their success. And, yet, 97% of online businesses fail, in part, because they don’t know who their customers are...

Sep 12, 2016

68% of Marketers Agree the Secret to Customer Feedback is…

Not all customer feedback surveys are created equal, but there is one thing you can do to make sure yours gets the responses you need to drive the customer experience you want to deliver. Make sure your survey is mobile optimized. B2C reports that in the next few years 80% of email users are expected...

Sep 08, 2016

The Secret to Becoming a High Performing CRM Manager

When customers are emotionally connected to a brand, they are twice as likely to purchase a product or service, and are four-times as likely to spread positive word-of-mouth about their purchase experience. And customer relationship management (CRM) is one of the most effective technologies businesses of all sizes use to organize, automate, and synchronize every...

Aug 29, 2016

The Truth About Your NPS Promoters, Detractors and Passives

The Truth About Your NPS Promoters, Detractors and Passives Many companies have found the Net Promoter Score (NPS) to be the ideal customer feedback tool because it’s simple, keeps the customer at the forefront, and enables a business to take quick, decisive action, closing the customer feedback loop. An NPS survey asks customers one basic...

Aug 24, 2016

Customer Feedback Success: Strike While the Iron is Hot

Customer feedback surveys work! Business which regularly elicit feedback see big pay offs which include: Reduced customer churn About three-fourths of all U.S. customers (73%) report switching companies as a result of poor customer service, making it the number one cause of churn. And while they will generally tell a business when they are happy,...

Aug 07, 2016

4 Tips for Retailers Who Hate to Lose Customers

To remain competitive, today’s retailers need to embrace both a data-centric business strategy and a consumer centric mindset.  Data allows retailers to identify, track and understand their customers at a deeper, more personal level, increasing their relevance, customer engagement and, of course, revenue.  An interactive, ever-evolving knowledge database about individual customers before, during, and after...

Aug 03, 2016

3 Ways Customer Knowledge Will Curb Cart Abandonment

How can ecommerce retailers prevent shopping cart abandonment?  Cart abandonment is, after all, the single biggest hurdle ecommerce retailers must overcome. And what a hurdle it is:  One of the main differences between online and traditional window-shopping is that ecommerce customers are more likely to toss items into a virtual shopping cart and then abandon...

Jul 31, 2016

Top 5 Insights Customer Feedback Provides Your Business

Smart businesses know that customer feedback is key to success. McKinsey reports that marketers who put customer knowledge at the center of marketing decisions improve their marketing return on investment by 15 – 20%. And a 2013 Aberdeen Group study of 347 businesses saw that top-performing companies across all industries rely on customer knowledge to...

Jul 27, 2016

Customer Feedback Answers Your 5 Most Pressing Questions

How can you design products and services differently so that customer needs are central to the process? How do you know which aspects of your customer experience customers value most? What exactly do you need to do to improve that experience for each customer? Questions like these plague businesses everyday. But if you take the...

Jul 25, 2016

Want to be truly customer centric? End each day like this!

Customer centricity and brand competitiveness go hand-in-hand. After all, what reason are you giving customers to stick with you if your business isn’t centered on catering to their wants and needs? To be competitive and ensure continued customer loyalty, it’s necessary to create a robust picture of who your customers are in order to develop...

Jul 19, 2016

The 4 CX Mistakes Damaging Your Online Reputation

The number one reason online customers don’t make a purchase isn’t price; it’s trust. Market research group Taylor Nelson Sofres has found that customers cancel 70% of online purchases due to lack of trust. Brick and mortar store have the advantage with shoppers because they can offers opportunities to see and touch a product, instilling...

Jul 18, 2016

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