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Banking sector: Why and How to Improve Customer Experience?

The world of personal banking is changing. In previous decades, bankers would find a branch in their town and bank there for their whole lives. Bankers would deposit checks and withdraw money at the welcome counter, open savings accounts with the help of a friendly representative, and set up their loved ones with joint accounts...

Oct 02, 2017

How to Keep your Customers' Data Secure?

Converting and retaining customers is all about one thing: trust. When your customers trust you, they will purchase with you, repeat purchase with you, recommend you to friends, and advocate for you. This concept of trust is especially important when it comes to online purchases and customer relations. In the online marketplace, it can be...

Sep 04, 2017

Public Sector: Why and How Organizations Should Collect Data

There is a lot of talk of “customer knowledge” in the business world these days. Companies are reaching out to get to know their customers: their wants, needs, challenges, habits; in order to better understand them and better serve them. Companies do this for a myriad of reasons, mainly because customer knowledge is a key...

Aug 28, 2017

7 things I wish I knew before choosing a CRM

When I was first getting started with my business, I made a lot of mistakes. One of the biggest mistakes I made, and one that costs me the most progress and money, was choosing the wrong CRM system to manage my marketing. I chose a CRM system based on my tight budget and lack of...

Aug 07, 2017

Who Benefits from Customer Knowledge? (Hint: everyone!)

Customer knowledge may seem like a very new concept, but in reality, it’s been around as long as businesses have been collecting data on customers. Whenever a marketer, salesperson, CMO, or customer service rep takes the time to find out who their customers are and what they need, they are in the process of collecting...

Jul 10, 2017

Using Your Marketing To Carve Out a Niche

Competition sucks. Whether you are just breaking into an industry, or you’ve been in an industry for years, competitors are never a welcome presence in your business experience. Newcomers try to knock you out with discounts, and big giants in your industry always seem to be able to offer faster, cheaper service. These days, markets...

Jun 12, 2017

3 Ways To Keep Your Product Innovative in a Changing Industry

What makes a successful company? Is it being better than the competition at what you do? Is it having the cheapest prices? According to this article from Harvard Business Review, what makes a successful company these days is its ability to grow, learn, and adapt. We live in a time when innovations and technology is...

May 22, 2017

7 Advantages of a Cross-Channel Approach into Your Business

In the age of technology, your clients are everywhere. They use multiple channels of communication and multiple devices. Companies are adapting to this changing approach to client relations by creating a “cross channel customer experience.” something that will soon be a basic element of customer satisfaction and maintaining a good ROI. Here are 7 advantages...

May 15, 2017

Why A CRM Manager Needs To Be On Social Media

As a CRM Manager, it is your job to protect your company’s relationship with its customers. This means anticipating problems as well as effectively dealing with them when they do arise (which, inevitably, they will.) One of the best ways to do this is through social media. In this post we will discuss four reasons...

Apr 12, 2017

15 Ways to MacGyver Your Customer Experience

MacGyver, the American secret agent able to solve complex problems without breaking a sweat. Always resourceful, he can find his way out of any jam using the tools at hand. Do you have what it takes to be the MacGyver of your business’s customer experience? Let’s find out. #1 You always encourage feedback. Customers are...

Apr 03, 2017

The Secret to Knowing Your Customers Before They Purchase

Business is all about knowing your customers. When you know your customer, you are able to market to them in the language that they speak. This is essential in order to make the emotional connection necessary to build the trust and loyalty that leads to repeat business. This goal of knowing your customer is why...

Mar 13, 2017

The Secret to Building a Killer Brand Identity (& How to do it!)

We’ve all spent weeks, if not months, brainstorming ways to improve our company’s brand identity. It goes along with the territory of being a marketer. You want to have the company that everyone relates to: one that has an appealing, effortless image; one that suggests being more than a company. A good brand feels like...

Feb 26, 2017

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