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Why Mitigating Churn is Vital to Growing a Healthy Startup

Startups rely on growth for their livelihood as customer growth is a key indicator of a successful business model. But if no one is using a new business’s product or service, there’s a good chance it’s not on the right track. There are a number of important metrics a startup can use to measure the...

Oct 12, 2015

How Paris City used VoC to improve travelers' experiences

According to multiple recent reports, Paris is a top travel destination in 2015. But the French travel sector has been in trouble for some time. It seems that for all its charms, pleasing customers hasn’t been high on France’s list. It all begins with customer dissatisfaction In recent years, Paris, and larger metropolitan France, has...

Sep 17, 2015

How satisfaction surveys improve e-commerce marketing

Few things hurt an e-business like bad customer service. But paying attention to what customers say about your product or service is an effective way to build and maintain a strong marketing strategy. Your e-businesses can improve and promote products and services by listening to customers share their needs and wants, and taking necessary steps...

Sep 11, 2015

How ecommerce businesses create happy customers with NPS

Do you know your promoters to detractors ratio? For an ecommerce business, understanding this ratio can make a big difference in establishing a vital client base and thriving business. But what is Net Promoter Score (NPS) all about? How do these businesses manage to create happy customers by using this metric? This article is here to...

Sep 08, 2015

How to maximize survey response rates with perfect wording

Satisfaction surveys work. Here are a few of the advantages. They provide better insights into customers which help improve business decisions. They help generate new products and services which meet customers’ needs and solve their problems. They track customers over time which makes it easier to build customer feedback profiles. Given all the benefits, you...

Sep 03, 2015

How to Turn Customers into Valuable Business Partners?

See the added value in your customers In today’s world, it is remarkably easy to gather information about customers. A proven and effective method for gauging customer satisfaction is through the use of smart surveys. A well-crafted smart survey will allow you to get to the core beliefs and values of your consumers. But even...

Aug 26, 2015

3 simple reasons to do customer satisfaction surveys now

Customer satisfaction surveys play a crucial role in running a healthy business. Surveys help measure satisfaction – and dissatisfaction – with products and services, build customer trust, and provide a business with opportunities to evaluate its overall performance. Of course, sales and profits are crucial to a business’s success, but so is customer perception. And,...

Aug 19, 2015

Millennials: The Customer-centric Generation

Millennials (80 million in the U.S. alone) are about to become your business’s most important customers. This cohort of young Americans born between 1980 and the mid-2000s represent roughly one-third of the U.S. population. But they are not only the largest generation in U.S. and world history; they’re on the cusp of commanding the largest spending power as...

Aug 06, 2015

Customer Centricity – What is it?

Our articles often discuss customer centric actions or strategies. But what does it mean? How do you know if a company is centred around the customer? Like any aspect of organisational culture, customer centricity can be difficult to define. There isn’t a test or check-list to tell you whether or not you’re centred around your...

Jan 01, 1970

Why and how to promote your brand on Pinterest with user-generated videos

When it comes to promoting a brand, Pinterest isn’t the first channel that comes to mind. And yet, the platform is growing at an unprecedented rate and attracts users with a strong purchase intent. The good news is that it’s possible to share videos on Pinterest. Pinterest offers a great opportunity to promote your brand...

Jan 01, 1970

SEO: 5 reasons why Google loves video

If you do a random search on Google (go on, open a new tab ), I bet at least one video will come up in the organic results. We searched for “Game of Thrones season 8” (we’ve got some fans on the team who are dying to see what happens next…) and smack in the...

Jan 01, 1970

7 KPIs to Measure Your Customer Experience

The quality of your customer experience is what sets you apart from the competition. To manage your customer experience, identify your strengths and detect problems and areas for improvement, you need to build a solid experience measurement system. Which brings us to the heart of this article: which indicators should you use to measure your...

Jan 01, 1970

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Uncategorized

Why Mitigating Churn is Vital to Growing a Healthy Startup

How Paris City used VoC to improve travelers&#039; experiences

How satisfaction surveys improve e-commerce marketing

How ecommerce businesses create happy customers with NPS

How to maximize survey response rates with perfect wording

How to Turn Customers into Valuable Business Partners?

3 simple reasons to do customer satisfaction surveys now

Millennials: The Customer-centric Generation

Customer Centricity &#8211; What is it?

Why and how to promote your brand on Pinterest with user-generated videos

SEO: 5 reasons why Google loves video

7 KPIs to Measure Your Customer Experience

How Paris City used VoC to improve travelers' experiences

Customer Centricity – What is it?