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Influencer marketing: the main strategy to launch your brand

Influencer marketing: the main strategy to launch your brand

Influencer marketing is now worth 13.8 billion dollars. This ROI strategy has developed considerably in recent years (source: HubSpot). Indeed, 93% of marketers have an influencer marketing strategy. B2C brands are now very familiar with this strategy with multiple benefits, but it is also proving its worth with B2B brands. Moreover, far from being reserved...

Jan 13, 2022
Customer Experience Leaders, an Essential Function

Customer Experience Leaders, an Essential Function

Customer experience leader has become a key function in companies. According to Forrester, customer experience leaders will make up more than a third of B2B marketing functions in 2022. So, what does this function involve? What does a customer experience leader do? What are their tasks? Read on to find out! In 2022, 35% of...

Jan 12, 2022
UGC: 7 Rules to Engage Your Community

UGC: 7 Rules to Engage Your Community

Brands are more and more aware of the benefits of UGC &#8211; User Generated Content, i.e. content produced by customers or the community (videos, reviews, photos, etc.). Which is great news!&nbsp;UGC&nbsp;is an excellent complement to content produced by brands themselves (brand content). Communicating is no longer enough, it’s important that brands give their communities a...

Jan 04, 2022
SEO: 5 reasons why Google loves video

SEO: 5 reasons why Google loves video

If you do a random search on Google (go on, open a new tab ), I bet at least one video will come up in the organic results. We searched for “Game of Thrones season 8” (we’ve got some fans on the team who are dying to see what happens next&#8230;) and smack in the...

Dec 15, 2021
Influencer marketing and brand storytelling: the perfect match?

Influencer marketing and brand storytelling: the perfect match?

Influencer marketing does not only occur through product placements. As outstanding storytellers, influencers are also excellent relays when it comes to telling a brand&#8217;s story and highlighting its know-how. Here are some explanations.

Dec 15, 2021
Influencer marketing and brand storytelling: the perfect match?

Influencer marketing and brand storytelling: the perfect match?

Influencer marketing does not only occur through product placements. As outstanding storytellers, influencers are also excellent relays when it comes to telling a brand&#8217;s story and highlighting its know-how. Here are some explanations.

Dec 15, 2021
All about shoppable content: the trend that&#039;s changing retail

All about shoppable content: the trend that&#039;s changing retail

If you keep on top of new consumer buying behaviours, the “shoppable content” approach will no doubt have caught your attention. But what is it, exactly? And how is it revolutionizing online retail? In this comprehensive guide, we’re going to look at what’s hiding behind this expression and present the basics you need to know...

Dec 07, 2021
How did TikTok transform the food industry?

How did TikTok transform the food industry?

The phenomenon app TikTok, which allows users to share short music videos, has seen a resurgence in popularity in recent years, as a third of the world is confined due to COVID-19, the network has propelled its number of users in search of new pursuits and inspiration. Today, 48% of American people aged between 18...

Dec 01, 2021
Norauto – A Successful Customer Knowledge Strategy!

Norauto – A Successful Customer Knowledge Strategy!

Norauto has perfectly understood the benefits of customer knowledge. Getting to know your customers better and measuring their satisfaction enables you to better serve them and build loyalty. Norauto chose Skeepers CX Management to deploy its customer knowledge strategy. Let’s take a look back at their objectives, experience and future projects. Norauto Decides to Focus on Customer...

Nov 30, 2021
4 social media features for your collaboration with influencers

4 social media features for your collaboration with influencers

Social networks continue to evolve and disrupt sectors such as retail, developing tools for shopping without leaving social networks. The competition has raged throughout this year, not least because of the impact of TikTok on the social networking world. All the platforms wanted to launch or develop their short video format. A wise choice that...

Nov 24, 2021
Adding videos to your Amazon product pages

Adding videos to your Amazon product pages

Do you sell on Amazon? Well, Amazon now lets you add videos to your product pages. If you’re looking to boost conversion on your Amazon product pages and up your e-commerce game, this is something you should seriously consider! Why add videos to Amazon product pages? What types of videos? How do you upload the...

Nov 18, 2021
Moon Juice

Moon Juice

How Moon Juice Utilized Octoly Reviews to Educate Customers on beauty from the inside out and outside in Educating Customers Through Customer Reviews The Brand Moon Juice was born from the mission of the founder, Amanda Chantal Bacon—who put her autoimmune condition into remission after educating herself on the healing effects of plants. Bridging the...

Nov 18, 2021