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Spring

Nov 16, 2021

The best strategy for your customer review campaign

Nov 15, 2021

Garancia

Nov 15, 2021

Diversity and Inclusion in Customer Surveys – A How-to Guide

Customer surveys are dialogue tools. They convey your values, your principles. Are inclusiveness, equality, diversity and respect values that you hold close to heart and that are part of your company DNA? Then, let’s take a look at how to incorporate these values into your surveys. Read on for all our tips and best practices...

Nov 12, 2021

How to take advantage of TikTok’s success thanks to influencers

Nov 12, 2021

How to promote your brand on Pinterest with user-generated videos

When it comes to promoting a brand, Pinterest isn’t the first channel that comes to mind. And yet, the platform is growing at an unprecedented rate and attracts users with a strong purchase intent. The good news is that it’s possible to share videos on Pinterest. Pinterest offers a great opportunity to promote your brand...

Nov 11, 2021

New Ways of Working & Satisfaction at Work

As the song says, “The Times They Are a-Changin”. Times are changing and new ways of working are emerging. Some suddenly appear unexpectedly, such as remote working, whereas others are slower to appear, but just as relevant. These are the NWOW (New Ways of Working) to use the term that is trending today. The Covid-19...

Nov 05, 2021

USE Survey – Why and How Should You Use this UX Survey?

There are many standardized tools and surveys that measure a product or digital service’s user experience: software, mobile app, website etc. The “USE survey” is one of them. This article outlines what the USE survey consists of, its uses, its structure and the different questions that make it up. If you’re publishing a product or...

Nov 04, 2021

Target the Gen-Z thanks to micro-influence

Generation Z (people born after 1997), also known as the digital natives, has very attractive qualities for a brand that wants to rejuvenate its target. Indeed, between a very interesting purchasing power and a significant presence on social networks which amounts to about 2h55 on the networks per day, the young generation is the target...

Nov 03, 2021

5 Ideas to Increase Your Online Black Friday Sales

5 Ideas to Increase Your Online Black Friday Sales October 20, 2021 5 Ideas to Increase Your Online Black Friday Sales October 20, 2021 The customer journey has undergone major changes over the past two years, especially after the pandemic. Most customer journeys have been digitalized, and hybrid customer journeys have emerged in a lot...

Oct 22, 2021

Why focus on a long-term relationship with influencers?

It’s no longer a matter of proof, influencers generate a higher rate of engagement than brands that are won over by their content. As a result, brands are no longer hesitating to launch influencer campaigns in 2021, going from 1,575 to 2,901 campaigns in 6 months (source: HubSpot). From simple product placement, to brand ambassadors,...

Oct 20, 2021

Hybrid Customer Journeys: The Future of CX?

October 14, 2021 The customer journey has undergone major changes over the past two years, especially after the pandemic. Most customer journeys have been digitalized, and hybrid customer journeys have emerged in a lot of industries. But what is a hybrid customer journey? To put it simply, it is a customer journey that seamlessly blends...

Oct 15, 2021