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Eva NYC

How the sustainable haircare brand used user-generated content from Octoly influencers to create shoppable content on their website. Communicating a Relaunch Through Influencer Marketing The Brand Eva NYC is a Brooklyn-based sustainable, affordable and effective hair care brand. In February 2021, Eva NYC re-launched their haircare portfolio in 100% recyclable aluminum. All of the products...

Sep 22, 2021

Customer-Centricity: Turn Your Customers into Value Contributors

Customer-Centricity: Turn Your Customers into Value Contributors September 17, 2021 Customer-Centricity: Turn Your Customers into Value Contributors September 17, 2021 It’s no secret, the health crisis has led to new emerging and accelerated customer journeys, particularly digital ones. So, how can you incorporate these new customers into a customer-driven strategy and turn them into value...

Sep 21, 2021

Recommendation marketing: what are the benefits for my brand?

How many times have you heard that there is no better marketing than word of mouth ? In other words, the information that is transmitted among the brand’s own consumers. As if it is a friend, we tend to trust consumers who have already tried a product or service more than the information we receive...

Sep 14, 2021

Top 10 Wellness Influencers on Octoly

Sep 13, 2021

What is Symmetry of Attention and How To Apply it?

What is Symmetry of Attention and How Can You Apply it to your Company? September 10, 2021 What is Symmetry of Attention and How Can You Apply it to your Company? September 10, 2021 The quality of the customer relationship has become a major concern for many companies. It generates customer satisfaction, which is in...

Sep 10, 2021

How to use user-generated videos to talk about your brand?

If you’re reading this article, you’re already sold on user-generated videos and their potential for marketing. At least we hope so! Now, you’re looking for use cases and the best ways to leverage the videos made by your users and customers. E-commerce product pages, social media, newsletters… In this article, we look at some ideas...

Sep 09, 2021

9 user-generated content to leverage in your marketing strategy

User-generated content (or UGC) is any content created by web users and shared online, via social media platforms, for example. Brand content, on the other hand, is content that is traditionally created by the brands themselves. When a web user posts a photo, a video, a comment, a review, or an answer on a forum...

Sep 09, 2021

Measuring Customer Satisfaction Following an Order Cancellation

There are two ways to react to an unpleasant event: complain or try to understand what happened. In Retail, order cancellations can represent a significant loss of revenue. A customer orders a product and decides, for whatever reason, to cancel it. Why? The best way to find out is to ask them directly with a...

Sep 07, 2021

Why is an influencer platform the ideal ally for an agency?

You’ve probably heard it before: influencer marketing is one of the few levers that empower brands to achieve their goals. This sector is moreover more efficient and more precise than conventional advertising.

Sep 07, 2021

12 Questions to Improve your E-Commerce Buyer's Journey

12 Questions to Improve your E-Commerce Buyer’s Journey September 2, 2021   12 Questions to Improve your E-Commerce Buyer’s Journey September 2, 2021 The simplicity, security and quality of your buyer’s journey determines, in part, your e-commerce website’s performance, i.e., its conversion rate. Which is why it is important to fully optimise this journey. The...

Sep 02, 2021

METLIFE – The voice of the customer: the strategic focus and tactical strength of MetLife’s competitiveness

METLIFE – The voice of the customer: the strategic focus and tactical strength of MetLife’s competitiveness Download the case study

Aug 31, 2021

How to integrate influencer content into your social media strategy?

On social media, posts and the success of content creator accounts can turn a lot of brands off. For many years, they have been investing in social platforms to grow their community, gain engagement and turn their subscribers into customers.

Aug 31, 2021