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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 Best Brand Ambassador Programs and What You Can Learn from Them

Article 11mn

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How to Partner with Micro‑Influencers Successfully?

Article 17mn

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Why Do Black Friday Campaigns Work Better With Micro-Influencers?

In short: why Black Friday campaigns work better with micro-influencers Black Friday campaigns work better with micro-influencers because shoppers facing hundreds of competing deals lean on trusted, niche recommendations rather than reach. Micro-influencers deliver that trust while Meta CPMs peaked 138% above their yearly average on Cyber Monday 2024, according to Gupta Media. Per Adobe,...

Article 12mn

How Moose Toys turned gifting into a scalable UGC and paid media engine

Cases study 4mn

How to use AI tools to scale your creator program without losing authenticity?

Scale and authenticity only trade off against each other if you point AI at the wrong layer. Used on the operations layer, briefing, matching and reformatting, AI tools let a creator program go from twenty creators to two thousand without changing the authentic content viewers see on camera. Used on the content layer, generating faces, voices or reviews, they destroy the exact thing that made the content work. This guide draws that line precisely, gives you the checks to run before a brief goes out, and covers what the FTC and the EU still require of you.

Article 16mn

How to use UGC for paid social ads that actually convert?

UGC can make paid social ads more effective but only when the content is built to perform. According to TikTok, UGC ads delivered a 21% higher conversion rate and 17% lower CPA than non-UGC ads. But getting those results takes more than handing a creator a brief: brands need the rights to edit and scale their content, and they need to brief for the hook, not just the video.This guide walks the five steps in order: lock rights before you brief anyone, set up whitelisting correctly on TikTok and Meta, brief for the first three seconds, build a creative testing system, then recycle what already works organically. It is written for product brands running their own paid media.

Article 17mn

Which UGC platform is best for a DTC beauty brand?

There is no single best UGC platform for a beauty brand. The right one casts creators across your full shade range and every skin type you sell to, produces multi-week before and after content, keeps its product messaging compliant, and generates written reviews alongside video UGC. Those four requirements do not appear in generic platform rankings, which is why beauty teams keep buying tools that suit a beverage brand. This guide gives you the six criteria that decide it, plus the questions to ask in your next demo.

Article 17mn

Social proof content: what drives consumers to trust brands?

Trust has become the scarce resource in consumer marketing, and social proof content is what buys it back. The short verdict: seven types of social proof exist, and each carries weight at a different moment in the decision. According to BrightLocal's 2026 consumer review survey, 97% of consumers read reviews before choosing what to buy. What they read, and whether they believe it, is the whole game.

Article 20mn

How to Do Influencer Outreach at Scale (Without Cold DMs)

Influencer outreach is the work of finding creators, contacting them, and convincing them to make content for your brand. Done by hand, it stops working somewhere around the fiftieth name on the list. Theargument is simple: the bottleneck is not your message. It is the playbook. Creators should be interesed enough in your campaigns to come to you instead of receiving one more cold DM from a brand they have never heard of.

Article 15mn

How Alpyn Beauty Scaled Creator Content to Generate 823K+ Impressions and $132K+ in EMV

Cases study 5mn

Product Seeding: How to Turn Influencer Gifting Into a Scalable Growth Channel

Here is a number that should make every growth marketer look twice: 83% of creators will post about a product for the gift alone, no fee required, if they genuinely like it, according to 2026 gifting data. That is the quiet engine behind product seeding, and it is why lean teams keep beating bigger paid budgets. ...

Article 12mn

GEO Is the New SEO: How to Optimize Your Brand for AI Search Answers?

Ask any shopper how they found their latest skincare buy or running shoe. A year ago, the answer was Google. Today, a growing share will tell you they asked an AI chat instead. Nearly 60% of US consumers now use generative AI tools somewhere in their shopping journey, and one in four already trust ChatGPT’s product picks over Google’s,...

Article 16mn

Creator Marketplaces for Brands: The 7 Best Platforms to Scale Creator Marketing in 2026

Influencer marketing crossed $44 billion in 2026, up 18% in a single year, according to industry tracking. Yet most growth teams still source creators the slow way: cold DMs, scattered spreadsheets, and a hope that creators actually post. That does not scale. A creator marketplace fixes the bottleneck. Instead of hunting one influencer at a time, you tap a vetted community of...

Article 15mn

Social Feeds Are the New Retail Shelf: The Creator Commerce Playbook for US Brands

The feed has replaced the shelf For most of retail history, the shelf decided what a shopper noticed first. Today that decision happens inside a social feed. A shopper scrolls, someone they follow holds up a product, the comment section fills with questions, and a sale happens before anyone opens a traditional search engine or walks into a store. That shift is why every brand now needs...

Article 36mn

AI Act Compliance AIChecklist for Influencer Marketing

Starting August 2, 2026, the EU AI Act’s transparency rules make disclosure of AI-generated or AI-modified content a legal requirement, with fines of up to €15M or 3% of global annual revenue for brands that get it wrong. For influencer marketing, that deadline raises a question most teams are not yet ready to answer with...

Article 7mn

How IVY Beauty Uses Authentic UGC to Drive a 24% Sales Lift

Cases study 5mn

What Influencer Gifting Really Is (and How to Make It Work)

Most brands track the wrong number. They count boxes shipped. The number that decides whether a program pays for itself is content back, and the distance between those two figures is where a lot of marketing budget quietly disappears. Gifting is supposed to close that gap: send a creator product, earn an authentic post in...

Article 18mn

How to Build a UGC Strategy That Algorithms Actually Reward?

There has never been more content, and there has never been less trust in it. AI can spin up a thousand product descriptions before lunch, which is exactly why a real person’s honest take is suddenly the scarcest thing in the feed. That scarcity is the opportunity. A UGC strategy built on real customer and...

Article 16mn

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The Predictive Marketing Activation platform: AI at the core of your marketing ecosystem

More than just a Customer Data Platform (CDP), the Predictive Marketing Activation platform reconciles and enriches your online and offline data to transform it into customer knowledge that can be immediately acted upon within individualized and omnichannel, value-generating campaigns. 1. Reconcile Data

Article 2mn

Customer Service: 7 KPIs to Measure Your Performance

Wait Time, First Contact Resolution, Net Promoter Score, CES, Satisfaction Score, Average Call Handling Time… Discover the key KPIs to measure your customer service performance, motivate your teams and improve your quality of customer service. The Key KPIs to Measure Customer Service Performance 1. First Contact Resolution Rate First Contact Resolution is a KPI that...

Article 6mn

Brand-influencer partnerships: what are the regulations in Europe?

On the old continent as elsewhere, influencer marketing is a fast-growing market. On Instagram, YouTube, Pinterest, TikTok, Twitter or Twitch, partnerships between brands and influencers are legion. Yet, the rules applicable to these collaborations remain unclear. One question, in particular, is agitating advertisers and content creators: how to identify sponsored posts on social networks. To...

Article 8mn

Why does a Phygital strategy make sense?

In addition to a digital strategy, opening a physical store or partnering with a distributor makes sense for proximity, credibility, and commitment with customers. Could hyper digitization, often sought after by brands, be altered and turned towards a more human receptive experience? “Placing encounters at the center of our activities, improving the product experience and...

Article 6mn

6 Effective Channels to Deploy your Surveys

Surveys help you get to know your customers better and measure their satisfaction levels. When designing a survey, you can choose between one or several deployment channels/media: website, email, SMS, social media, QR-code, etc. Read on for our tips on how to deploy your surveys via the best-suited channels for your business. How to Deploy...

Article 5mn

Customer Centric – Definition and Benefits

Our articles often discuss customer centric actions or strategies. But what does it mean? How do you know if a company is centred around the customer? Like any aspect of organisational culture, customer centricity can be difficult to define. There isn’t a test or check-list to tell you whether or not you’re centred around your...

Article 5mn

20 Tips for a Successful Voice of the Customer Programme

In this article, we will present our best practices to build or improve your Voice of the Customer programme, with the help of Arnaud Allesant, Director at Eurogroup Consulting. Together, we have compiled a list of 20 practical tips to bring your Voice of the Customer project to fruition. Think of this article as a...

Article 12mn

ASICS Case study: how to optimize engagement through influencer campaigns

Generating engagement on social networks is not an easy task for brands. However, it is one of the main objectives of marketers and to achieve it, many of them collaborate with influencers and more specifically with micro or nano-influencers.

Article 1mn

Top Micro Mom Influencers You Should Collaborate With

While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a product in the family space, mom micro-influencers are the perfect option for authentic and effective influencer marketing. In fact, mothers in...

Article 6mn

User Generated Content (UGC) / Customer Generated Content (CGC): the secret weapon

After the celebrities, the macro-influencers and the micro-influencers, it is now time for the nano-influencers and the consumer-ambassadors. Brands are now focusing on marketing that is close to their customers, authentic and focused on their needs.

Article 7mn

Brand ambassadors vs. influencers, what’s the difference?

What’s the difference between brand ambassadors and influencers? Spoiler alert: being an influencer and being a brand ambassador isn’t all that different. As a physical brand or a brand in e-commerce, it’s highly advisable to take advantage of influencers-ambassadors for your influencer marketing campaigns. Let us tell you why.

Article 6mn

How to Write Scale Questions

Scale questions are among the most frequently used in surveys. They aim to capture a respondent’s opinion or feeling by presenting them with a series of options. Not only are they less time-consuming for the respondent, but they are also easy to analyse. For quality customer insights or satisfaction measurement though, you need to know...

Article 4mn

Company Culture: 25 questions to ask your employees

Company culture goes beyond the norms and rules defined by management and is reflected by the values, standards, and myths that all company members share and experience on a daily basis. In some cases, corporate culture can be represented by 2 separate visions: To ensure that your desired and perceived images are aligned, and...

Article 5mn

Infographics: the influencer pyramid

For many years, celebrities were thought of as the only influencers. Nowadays, we can easily count four different types of influencers: the all-stars (celebrities), the macro influencers, the micro influencers and the nano influencers. Discover who they are through our infographic, what sets them appart and what each of their strengths are.

Article 2mn

How to Present Your Survey Results

You need to present your employees or superiors with customer survey results, but you’re not sure how to go about it… Sound familiar? Then read on to discover all our tips for efficient survey result presentations. 1 – Outline Your Survey Goal and Formulate a Problem Statement Begin your presentation by explaining why you decided...

Article 6mn

Influencer Marketing: key data to know for 2021

The year 2020 has been key for influencer marketing: the sanitary crisis that has gripped the world has also changed our consuming habits, our way of communicating, of interacting with one another and even of marketing. All the underlaying trends have been accelerated in response to the demand of rapid adaptation the sanitary health crisis...

Article 5mn

How to optimize SEO with influencer marketing?

Having a good SEO is essential for any company that wants to be visible on the Internet and boost its e-commerce. To be well referenced on Google, the content must be optimised so that it is favoured by its algorithm.

Article 5mn

What are ratings and reviews and what can they do for your brand?

If you’ve been paying attention to marketing trends lately, you will have surely come across this term more than once. “Ratings and reviews” sounds like a magical spell that has become unavoidable whenever you look at reports for the future (and present) of marketing.

Article 6mn

How Netflix rose from the ashes by becoming customer-centric

Today we all know Netflix as a world-famous company and a branding guru, but it wasn’t always so. Discover how they did it! Netflix’s the worst year In 2011, no one could predict that Netflix, just two years later, would become the best performing stock of 2013 in Standard and Poor’s 500 index. The company had been given up for dead when...

Article 5mn

Enrich your analytics solution with your Skeepers survey data

We are delighted to announce a new Skeepers feature, Tracking Analytics. This feature enables you to integrate survey data into your analytics solutions, such as Google Analytics, Content Square, AT internet, Adobe Analytics, etc. This new integration was designed to: Enrich your analysis of your website customer journey. Identify areas for improvement in these journeys....

Article 4mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Top Influencer Gifting Platforms Solutions for Brand Growth

5 Best Brand Ambassador Programs and What You Can Learn from Them

How to Partner with Micro‑Influencers Successfully?

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