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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 Best Brand Ambassador Programs and What You Can Learn from Them

Article 11mn

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How to Partner with Micro‑Influencers Successfully?

Article 17mn

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Why Do Black Friday Campaigns Work Better With Micro-Influencers?

In short: why Black Friday campaigns work better with micro-influencers Black Friday campaigns work better with micro-influencers because shoppers facing hundreds of competing deals lean on trusted, niche recommendations rather than reach. Micro-influencers deliver that trust while Meta CPMs peaked 138% above their yearly average on Cyber Monday 2024, according to Gupta Media. Per Adobe,...

Article 12mn

How Moose Toys turned gifting into a scalable UGC and paid media engine

Cases study 5mn

How to use AI tools to scale your creator program without losing authenticity?

Scale and authenticity only trade off against each other if you point AI at the wrong layer. Used on the operations layer, briefing, matching and reformatting, AI tools let a creator program go from twenty creators to two thousand without changing the authentic content viewers see on camera. Used on the content layer, generating faces, voices or reviews, they destroy the exact thing that made the content work. This guide draws that line precisely, gives you the checks to run before a brief goes out, and covers what the FTC and the EU still require of you.

Article 16mn

How to use UGC for paid social ads that actually convert?

UGC can make paid social ads more effective but only when the content is built to perform. According to TikTok, UGC ads delivered a 21% higher conversion rate and 17% lower CPA than non-UGC ads. But getting those results takes more than handing a creator a brief: brands need the rights to edit and scale their content, and they need to brief for the hook, not just the video.This guide walks the five steps in order: lock rights before you brief anyone, set up whitelisting correctly on TikTok and Meta, brief for the first three seconds, build a creative testing system, then recycle what already works organically. It is written for product brands running their own paid media.

Article 17mn

Which UGC platform is best for a DTC beauty brand?

There is no single best UGC platform for a beauty brand. The right one casts creators across your full shade range and every skin type you sell to, produces multi-week before and after content, keeps its product messaging compliant, and generates written reviews alongside video UGC. Those four requirements do not appear in generic platform rankings, which is why beauty teams keep buying tools that suit a beverage brand. This guide gives you the six criteria that decide it, plus the questions to ask in your next demo.

Article 17mn

Social proof content: what drives consumers to trust brands?

Trust has become the scarce resource in consumer marketing, and social proof content is what buys it back. The short verdict: seven types of social proof exist, and each carries weight at a different moment in the decision. According to BrightLocal's 2026 consumer review survey, 97% of consumers read reviews before choosing what to buy. What they read, and whether they believe it, is the whole game.

Article 20mn

How to Do Influencer Outreach at Scale (Without Cold DMs)

Influencer outreach is the work of finding creators, contacting them, and convincing them to make content for your brand. Done by hand, it stops working somewhere around the fiftieth name on the list. Theargument is simple: the bottleneck is not your message. It is the playbook. Creators should be interesed enough in your campaigns to come to you instead of receiving one more cold DM from a brand they have never heard of.

Article 15mn

How Alpyn Beauty Scaled Creator Content to Generate 823K+ Impressions and $132K+ in EMV

Cases study 3mn

Product Seeding: How to Turn Influencer Gifting Into a Scalable Growth Channel

Here is a number that should make every growth marketer look twice: 83% of creators will post about a product for the gift alone, no fee required, if they genuinely like it, according to 2026 gifting data. That is the quiet engine behind product seeding, and it is why lean teams keep beating bigger paid budgets. ...

Article 12mn

GEO Is the New SEO: How to Optimize Your Brand for AI Search Answers?

Ask any shopper how they found their latest skincare buy or running shoe. A year ago, the answer was Google. Today, a growing share will tell you they asked an AI chat instead. Nearly 60% of US consumers now use generative AI tools somewhere in their shopping journey, and one in four already trust ChatGPT’s product picks over Google’s,...

Article 16mn

Creator Marketplaces for Brands: The 7 Best Platforms to Scale Creator Marketing in 2026

Influencer marketing crossed $44 billion in 2026, up 18% in a single year, according to industry tracking. Yet most growth teams still source creators the slow way: cold DMs, scattered spreadsheets, and a hope that creators actually post. That does not scale. A creator marketplace fixes the bottleneck. Instead of hunting one influencer at a time, you tap a vetted community of...

Article 15mn

Social Feeds Are the New Retail Shelf: The Creator Commerce Playbook for US Brands

The feed has replaced the shelf For most of retail history, the shelf decided what a shopper noticed first. Today that decision happens inside a social feed. A shopper scrolls, someone they follow holds up a product, the comment section fills with questions, and a sale happens before anyone opens a traditional search engine or walks into a store. That shift is why every brand now needs...

Article 36mn

AI Act Compliance AIChecklist for Influencer Marketing

Starting August 2, 2026, the EU AI Act’s transparency rules make disclosure of AI-generated or AI-modified content a legal requirement, with fines of up to €15M or 3% of global annual revenue for brands that get it wrong. For influencer marketing, that deadline raises a question most teams are not yet ready to answer with...

Article 7mn

How IVY Beauty Uses Authentic UGC to Drive a 24% Sales Lift

Cases study 3mn

What Influencer Gifting Really Is (and How to Make It Work)

Most brands track the wrong number. They count boxes shipped. The number that decides whether a program pays for itself is content back, and the distance between those two figures is where a lot of marketing budget quietly disappears. Gifting is supposed to close that gap: send a creator product, earn an authentic post in...

Article 18mn

How to Build a UGC Strategy That Algorithms Actually Reward?

There has never been more content, and there has never been less trust in it. AI can spin up a thousand product descriptions before lunch, which is exactly why a real person’s honest take is suddenly the scarcest thing in the feed. That scarcity is the opportunity. A UGC strategy built on real customer and...

Article 16mn

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Why Influencer Marketing is Key to New Product Launch?

A successful product launch is a critical milestone for any brand. With competition fiercer than ever and consumers overwhelmed with choices, new products are burdened to make a strong first impression. This is where influencer marketing comes into play. In today’s digital landscape, influencers have significant power over consumer decisions. From YouTube unboxings to Instagram...

Article 6mn

5 Reasons to Use UGC in Retail

User-generated Content (UGC) is your customer voice, whether reviews, Instagram photos, or customer testimonial videos. Customer reviews have a significant impact on product pages’ conversion rates. But that’s not the only reason to use UGC in retail. Let’s take a look at the 5 main reasons for using and leveraging UGC. UGC as a trust-building...

Article 5mn

A Complete Guide to TikTok Influencer Marketing for Businesses

Why TikTok Is a Game-Changer for Influencer Marketing? 41% of consumers purchase a product after discovering it on TikTok and 79% of users create how to or unboxing videos tagging the brand on the platform. The platform has redefined how businesses connect with new customers. With over a billion active users and an algorithm that...

Article 18mn

Live Shopping : What is it?

Live shopping is a new trend imported from China, where it recorded a 280% growth between 2017 and 2020 (source: McKinsey, 2022), that is rapidly expanding in Europe. 70% of European consumers say that they are interested in live shopping, including 67% of French people (source: Forrester Consulting study, 2022). But what exactly is livestream?...

Article 8mn

Cabi Case Study

How Clothing Brand Cabi Used Octoly To Supercharge Brand Awareness And Find Its Most Enthusiastic Influencers Scaling Influencer Marketing and Boosting Brand Discoverability The Brand Cabi was founded in 2002 with the goal of providing women with a better way to shop and work. At the heart of this clothing and accessories brand are the...

Article 4mn

Why & how to combine Influencer Marketing and Live Shopping?

In the field of e-commerce, live shopping is a small revolution. This interactive teleshopping, which is broadcasted directly on the Internet, is a huge success. In China, where it appeared in the 2010s, 67% of consumers say they have already made a purchase via this channel (source: Alix Partners). In Europe, this marketing device is also gaining popularity: Kohl’s, Lancôme, Xiaomi and Tommy...

Article 7mn

Influencer Marketing: 3 Reasons to Use Instagram

Since the beginning of 2022, 26 million people use Instagram in France (Statista, 2022). The social media platform has become key for brands, consumers, influencers, etc., and acts as a digital showcase for all. Whether to share promotional photos, instant videos or to bring influencer marketing campaigns to life, Instagram has become “the place to...

Article 4mn

Customer Surveys: What are Filter Questions?

Filter questions, otherwise known as contingency questions, are used in studies and surveys to target respondents and route them to questions that apply to them. This classic targeting method has been used for decades. Over the past few years, a more modern approach has emerged: highly targeted surveys. So, what is a filter question? What...

Article 4mn

5 Key Opportunities for Online Retailers

E-commerce is a booming industry in the entire world, but also highly competitive. To stand out from the competition, it is essential to innovate and follow new trends and opportunities. Here are 5 opportunities to seize. E-Commerce: A Booming Industry FEVAD (Federation of e-commerce and distance selling) regularly publishes detailed e-commerce statistics. The key...

Article 5mn

3 Actions to Demonstrate the ROI of Your Customer Experience

Most things in life need specific ingredients to function properly. If you’ve ever forgotten to put eggs in a cake, you’ll know what I mean! If your recipe to demonstrate the ROI of your customer experience doesn’t include the 3 types of actions (ingredients) listed below, then it simply won’t work. And with no ROI on the menu,...

Article 5mn

SEO: 5 reasons why Google loves video

If you do a random search on Google (go on, open a new tab ), I bet at least one video will come up in the organic results. We searched for “Game of Thrones season 8” (we’ve got some fans on the team who are dying to see what happens next…) and smack in the...

Article 6mn

Longitudinal Customer Studies: Why Should You Use Them?

The idea behind longitudinal customer studies is simple: a customer of group of customers’ preference, opinions and satisfaction evolve over time. The world is constantly changing, and so are your customers! Longitudinal customer studies enable you to monitor the changes in responses from one month to the next, or year, and incidentally to measure the effectiveness of...

Article 4mn

The best strategy for your customer review campaign

Article 7mn

How to use data to identify influencers and optimize your campaigns?

Partnerships with KOLs and influencers on social media are well established in the marketing habits of many brands, however the market is constantly evolving. Indeed, brands must continuously adapt their strategies accordingly. Influencer marketing is rapidly expanding so different types of influencers have multiplied, including content creators occupying certain niches and even sub-niches. Each of...

Article 4mn

The Types of Questions to Avoid in a Survey

The Types of Questions to Avoid in a Survey October 1, 2021 The Types of Questions to Avoid in a Survey October 1, 2021Surveys are essential tools to enrich your CRM and measure customer satisfaction. But to collect actionable answers, it is really important to avoid biased questions. Here are a few examples of biased...

Article 6mn

Customer Satisfaction Score (CSAT) – How to Use?

How to Use the Customer Satisfaction Score (CSAT) September 29, 2021 How to Use the Customer Satisfaction Score (CSAT) September 29, 2021 CSAT is probably the most straightforward indicator out there. Yet despite its simplicity, CSAT remains a key satisfaction indicator that most companies use. Here is a complete overview of CSAT, to understand...

Article 4mn

Evereden

How Family Skincare Brand Evereden Increased Efficiency And Reduced Costs With Octoly Engage With New Audiences At Scale The Brand Evereden makes safe baby, kids and mom (pregnancy and postpartum) skincare products formulated with natural ingredients, including their bestselling Golden Belly Serum, a new collection of Multi-Vitamin Kids Skincare, baby bath products and more. The...

Article 3mn

4 Simple Ideas to Quickly Satisfy your Customers

4 Simple Ideas to Quickly Satisfy your Customers 23 July 2021 4 Simple Ideas to Quickly Satisfy your Customers 23 July 2021 Customer satisfaction is key to keeping your customers. It is also a highly cost-effective investment because retaining a customer is 25 times cheaper than acquiring a new one. But how can you satisfy...

Article 4mn

Glow Recipe

Article 3mn

Caudalie

How Caudalie raised 18k interactions on social networks in a single campaign Make your brand stand out on Instagram with nano and micro-influencers The Goal At the heart of the Bordeaux vineyards in 1995, Mathilde and Bertrand Thomas were about to discover the antioxidant potential of grape seeds. After their first encounter with this powerful...

Article 4mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Top Influencer Gifting Platforms Solutions for Brand Growth

5 Best Brand Ambassador Programs and What You Can Learn from Them

How to Partner with Micro‑Influencers Successfully?

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