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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 Best Brand Ambassador Programs and What You Can Learn from Them

Article 11mn

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How to Partner with Micro‑Influencers Successfully?

Article 17mn

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Why Do Black Friday Campaigns Work Better With Micro-Influencers?

In short: why Black Friday campaigns work better with micro-influencers Black Friday campaigns work better with micro-influencers because shoppers facing hundreds of competing deals lean on trusted, niche recommendations rather than reach. Micro-influencers deliver that trust while Meta CPMs peaked 138% above their yearly average on Cyber Monday 2024, according to Gupta Media. Per Adobe,...

Article 12mn

How Moose Toys turned gifting into a scalable UGC and paid media engine

Cases study 3mn

How to use AI tools to scale your creator program without losing authenticity?

Scale and authenticity only trade off against each other if you point AI at the wrong layer. Used on the operations layer, briefing, matching and reformatting, AI tools let a creator program go from twenty creators to two thousand without changing the authentic content viewers see on camera. Used on the content layer, generating faces, voices or reviews, they destroy the exact thing that made the content work. This guide draws that line precisely, gives you the checks to run before a brief goes out, and covers what the FTC and the EU still require of you.

Article 16mn

How to use UGC for paid social ads that actually convert?

UGC can make paid social ads more effective but only when the content is built to perform. According to TikTok, UGC ads delivered a 21% higher conversion rate and 17% lower CPA than non-UGC ads. But getting those results takes more than handing a creator a brief: brands need the rights to edit and scale their content, and they need to brief for the hook, not just the video.This guide walks the five steps in order: lock rights before you brief anyone, set up whitelisting correctly on TikTok and Meta, brief for the first three seconds, build a creative testing system, then recycle what already works organically. It is written for product brands running their own paid media.

Article 17mn

Which UGC platform is best for a DTC beauty brand?

There is no single best UGC platform for a beauty brand. The right one casts creators across your full shade range and every skin type you sell to, produces multi-week before and after content, keeps its product messaging compliant, and generates written reviews alongside video UGC. Those four requirements do not appear in generic platform rankings, which is why beauty teams keep buying tools that suit a beverage brand. This guide gives you the six criteria that decide it, plus the questions to ask in your next demo.

Article 17mn

Social proof content: what drives consumers to trust brands?

Trust has become the scarce resource in consumer marketing, and social proof content is what buys it back. The short verdict: seven types of social proof exist, and each carries weight at a different moment in the decision. According to BrightLocal's 2026 consumer review survey, 97% of consumers read reviews before choosing what to buy. What they read, and whether they believe it, is the whole game.

Article 20mn

How to Do Influencer Outreach at Scale (Without Cold DMs)

Influencer outreach is the work of finding creators, contacting them, and convincing them to make content for your brand. Done by hand, it stops working somewhere around the fiftieth name on the list. Theargument is simple: the bottleneck is not your message. It is the playbook. Creators should be interesed enough in your campaigns to come to you instead of receiving one more cold DM from a brand they have never heard of.

Article 15mn

How Alpyn Beauty Scaled Creator Content to Generate 823K+ Impressions and $132K+ in EMV

Cases study 2mn

Product Seeding: How to Turn Influencer Gifting Into a Scalable Growth Channel

Here is a number that should make every growth marketer look twice: 83% of creators will post about a product for the gift alone, no fee required, if they genuinely like it, according to 2026 gifting data. That is the quiet engine behind product seeding, and it is why lean teams keep beating bigger paid budgets. ...

Article 12mn

GEO Is the New SEO: How to Optimize Your Brand for AI Search Answers?

Ask any shopper how they found their latest skincare buy or running shoe. A year ago, the answer was Google. Today, a growing share will tell you they asked an AI chat instead. Nearly 60% of US consumers now use generative AI tools somewhere in their shopping journey, and one in four already trust ChatGPT’s product picks over Google’s,...

Article 16mn

Creator Marketplaces for Brands: The 7 Best Platforms to Scale Creator Marketing in 2026

Influencer marketing crossed $44 billion in 2026, up 18% in a single year, according to industry tracking. Yet most growth teams still source creators the slow way: cold DMs, scattered spreadsheets, and a hope that creators actually post. That does not scale. A creator marketplace fixes the bottleneck. Instead of hunting one influencer at a time, you tap a vetted community of...

Article 15mn

Social Feeds Are the New Retail Shelf: The Creator Commerce Playbook for US Brands

The feed has replaced the shelf For most of retail history, the shelf decided what a shopper noticed first. Today that decision happens inside a social feed. A shopper scrolls, someone they follow holds up a product, the comment section fills with questions, and a sale happens before anyone opens a traditional search engine or walks into a store. That shift is why every brand now needs...

Article 36mn

AI Act Compliance AIChecklist for Influencer Marketing

Starting August 2, 2026, the EU AI Act’s transparency rules make disclosure of AI-generated or AI-modified content a legal requirement, with fines of up to €15M or 3% of global annual revenue for brands that get it wrong. For influencer marketing, that deadline raises a question most teams are not yet ready to answer with...

Article 7mn

How IVY Beauty Uses Authentic UGC to Drive a 24% Sales Lift

Cases study 5mn

What Influencer Gifting Really Is (and How to Make It Work)

Most brands track the wrong number. They count boxes shipped. The number that decides whether a program pays for itself is content back, and the distance between those two figures is where a lot of marketing budget quietly disappears. Gifting is supposed to close that gap: send a creator product, earn an authentic post in...

Article 18mn

How to Build a UGC Strategy That Algorithms Actually Reward?

There has never been more content, and there has never been less trust in it. AI can spin up a thousand product descriptions before lunch, which is exactly why a real person’s honest take is suddenly the scarcest thing in the feed. That scarcity is the opportunity. A UGC strategy built on real customer and...

Article 16mn

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5 of the Best Ways to Collaborate with Influencers

Influencer marketing is an awesome way for brands to reach a wider audience, create authentic user-generated content, and convert more customers. But it takes more than just reaching out to an influencer and asking them to promote your brand. Successful influencer partnerships are all about building relationships and collaboration between brands and influencers. Collaborating effectively...

Article 4mn

Weber customers share their passion for BBQ on video

Weber has been making and selling barbecues, grills, and cooking accessories since 1952. The brand was looking for a way to enrich the product pages on its e-commerce site to support the online customer journey. Find out how they achieved this with videos made by their community of customers. Discover the product as if you were...

Article 2mn

How Uber delivers an excellent customer experience

Falling in love is addictive. Those of us who have ever fallen in love find it hard to explain how it happened and why. It is undoubtedly one of the best feelings there is, and yet it is difficult to explain rationally. Many of us spend a large part of our lives looking for love,...

Article 8mn

6 Top Tips for Building Your Influencer Relationships

You’ve identified, vetted, and connected with influencers who are in your niche and have an engaged and loyal following. But once you find your VIP influencers, what happens next? Partnering with influencers doesn’t stop after you launch your first campaign together. Influencers are effective because they’re authentic and their followers trust them. When influencers promote...

Article 5mn

How Customer Surveys Help Apple Maintains Industry Leadership

Over the years, Apple has developed a hit-and-miss reputation for customer service. More than a few have faulted the company for its indifference to the customer who, at times, has seemed secondary to product and service. Critics typically cite as evidence Steve Jobs statement that “It’s really hard to design products by focus groups. A...

Article 4mn

How Are Brands Adapting Their Offline Influencer Activations Digitally?

When in-person plans have to shift online, brands have to adapt and find new ways to connect with customers and partners. Many companies that work with influencers use them for a variety of in-person events like product launches, master classes, and more. If these events are canceled, brands have to adjust the way they connect...

Article 5mn

Multi-channel, Cross-channel, Omni-channel: what's the difference

The marketing world has changed a lot in the past few decades, with computers and then mobile phones becoming our main resources for communication and exchange. As a result of our evolution into an interconnected society, our marketing tools and approaches have also evolved into better interconnected networks, using multiple channels to communicate and sell...

Article 5mn

Sol De Janeiro

How Sol de Janeiro increased brand awareness and sales thanks to YouTube and Instagram influencers. Catching Influencers’ Attention and Generating Sales The Goal Brazilian-inspired beauty brand, Sol de Janeiro, had two objectives: raise brand awareness and generate sales. With that in mind, the brand had to market the right products to the right audience. The...

Article 1mn

3 best practices to take your Zendesk use to the next level

Zendesk is a leader on the CRM market. The ticket management software allows you to manage customer interactions at your various brand touchpoints. A complete and powerful solution, Zendesk offers a wide range of products covering all the main CRM and marketing use cases. If you are reading this, you are probably looking for ways...

Article 7mn

Everything You Need to Know About eCommerce Reviews

Consumers today are savvy and they value recommendations from their peers. When customers are trying to decide whether or not to purchase a product, they’re looking for honest reviews. 93% of customers are influenced by product reviews and 91% of customers between the ages of 18 and 34 trust an online review just as much...

Article 5mn

Why You Need an Influencer Marketing Platform Now More Than Ever

Our day-to-day lives look different, both personally and at work. Businesses are changing plans and strategies to respond to the COVID-19 pandemic. For marketers, the show must go on, but it might not look exactly the same. As many companies have shifted to working remotely, marketers are having to manage their normal processes from home....

Article 4mn

Why Earned Media Value Isn't An Accurate Metric to Track

For all marketing tactics, including influencer marketing, tracking the metrics of your campaigns helps gauge their performance. But not all metrics are created equal and some hold less weight than others. Earned media value, or EMV, is social media exposure gained through recommendations, word-of-mouth conversations, or conversations about a brand. EMV can come from reviews,...

Article 3mn

What Are the Different Types of Influencers?

Influencers are individuals who have a loyal and engaged following on social media and who partner with brands and businesses to market products to their audience. Influencers focus on different topics and demographics and can have a range of followers from less than a thousand to over one million. You may have heard the terms...

Article 7mn

Why Influencer Marketing is Effective

Influencer marketing has reached brands from every corner of the internet. From smaller, independent brands to large corporations, everyone is getting in on the action and it’s not slowing down anytime soon. This new form of marketing has been used across many industries– from entertainment to shopping and dining–and is projected to hit $10 billion...

Article 4mn

What are socio-demographic characteristics used for in marketing?

Socio-demographic characteristics enable you to segment your customers according to their age, sex, profession, education, etc. They are essential when designing targeted marketing campaigns. Essential but sometimes insufficient, as we will see. The role of socio-demographic characteristics in segmentation To be able to target and personalise your marketing campaigns – whatever they may be –...

Article 5mn

10+ questions to ask customers after an interaction with your call centre

The first step to improving your Customer Service call centre is by measuring its performance. How? For a long time, companies have focused on traditional activity and productivity indicators; pick-up rate, average time before pick-up, average call duration, etc. These KPIs are no longer enough. Customer Service performance is increasingly measured by the quality of...

Article 10mn

6 criteria to recognise your brand ambassadors

It is often said, and rightly so, that customers keep a company alive. Your customers are your revenue. But some of them have a special role; they are your brand ambassadors. So, how do you recognise authentic ambassadors for a brand or company? What is a brand ambassador? In diplomacy, an ambassador is a...

Article 5mn

How 10 Top Brands Collect Customer Feedback

You have one of two choices to make when deciding what customers want from your product. Either you engage in guesswork or reach out to them to find out what they need. As it turns out, it looks like many companies are still engaging in guesswork. A recent Hubspot study found that a full 42%...

Article 13mn

Our tips for using Likert scales effectively in your surveys

Though you may have never heard of the Likert scale, you’ve almost certainly seen it before. The Likert scale is one of the most frequently used rating scales in studies and satisfaction surveys. This being said, how can you use this rating scale effectively in your own surveys? What is the Likert scale? Definition of...

Article 5mn

NPS: What to do once you have your data

So you took the advice of our previous blog posts telling you how useful NPS surveys are and decided to conduct one yourself. Congratulations! You are on your way to better customer relations and creating a better customer experience. But before you can reap the benefits of the NPS survey, there are a few steps...

Article 5mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Top Influencer Gifting Platforms Solutions for Brand Growth

5 Best Brand Ambassador Programs and What You Can Learn from Them

How to Partner with Micro‑Influencers Successfully?

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