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Cultura

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07 feb. 2023

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Using AI to Connect Your Brand with the Right Influencers

Influencer marketing is bigger than ever but finding the right creators still feels like dating without a good algorithm. With thousands of profiles and countless variables to consider, matchmaking can be messy, time-consuming, and hit-or-miss. That’s where AI steps in. By turning gut instinct into data-driven insight, brands can now discover, select, and activate the...

How Nano and Micro Influencers Are Fueling Social Commerce

Brands are Going Beyond the Megaphone! When it comes to influence in social commerce, small voices are winning. Brands that once funneled large budgets into mega influencers are now rethinking the metrics that matter. Reach might get you visibility, but relevance gets you conversions. That’s where nano (1K–10K followers) and micro influencers (10K–100K) are quietly...

TikTok Spark Ads, Simplified: The Ultimate Guide with Skeepers

It’s not new! TikTok has been thriving under the influence of GenZ/millennials, fueled by UGC, influencer content and a scroll-stopping algorithm. And to be honest, both brands and creators are cashing in on the hype. At the heart of its advertising success is Spark Ads, a native ad format that lets brands boost organic content...