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Use video in your Influencer Campaigns to increase your brand awareness

The video format has taken off in 2021, and this attractiveness for this format will persist and grow in 2022. Its format has seduced and influenced its users : 92% of users say they have taken an action (comment, follow a brand…) after watching a TikTok video (source : TikTok For Business). In addition, TikTok has encouraged...

Jan 26, 2022

How Go Sport is scaling awesome customer video creation

Go Sport is a leader in the French sporting goods market.    The retailer was looking for a way to improve conversions on its product pages and be more visible on social media. To achieve these goals, Go Sport decided to get its community of passionate customers on board to make authentic and relatable videos presenting...

Oct 11, 2021

How to use user-generated videos to talk about your brand?

If you’re reading this article, you’re already sold on user-generated videos and their potential for marketing. At least we hope so! Now, you’re looking for use cases and the best ways to leverage the videos made by your users and customers. E-commerce product pages, social media, newsletters… In this article, we look at some ideas...

Sep 09, 2021

Travel & Tourism: Increase your Bookings Thanks to UGC

Summer 2021 will be critical for the travel and tourism industries. To generate bookings, attract customers and reassure people in these challenging times, players in the tourism industry are having to double their efforts and are increasingly turning to User-Generated Content.  UGC is content that is created by the users of a brand, about a...

Jun 10, 2021

How to convert your influencer into brand ambassador?

Tired of invasive promotional stunts, consumers now more than ever yearn for authenticity. It’s the time for authentic and enthusiastic content creators to shine! They promote brands organically, beyond the margins of the mere marketing campaigns. However, how can we turn an influencer into a true brand ambassador? The burning question, answered in this article....

Apr 28, 2021

Brand-influencer partnership: tips for a perfect brief

As you probably already know, the brief plays a crucial role in the success of an influencer marketing campaign. To launch quality campaigns and reach the fixed objectives, content creators must be well-informed. Discover the secrets to create a perfect influencer brief and obtain amazing publications as part of your campaigns. Add context to the...

Apr 01, 2021

How to find and collaborate with nano influencers?

Small but powerful, nano influencers are very appreciated by brands nowadays. They are, above everything else, authentic consumers, and the central pilar of any customer centric strategy.  Discover how to collaborate with these niche agents and how to exploit their full potential.  What’s a nano influencer? A nano influencer is an individual with an audience...

Jan 26, 2021

How Netflix rose from the ashes by becoming customer-centric

Today we all know Netflix as a world-famous company and a branding guru, but it wasn’t always so. Discover how they did it! Netflix’s the worst year In 2011, no one could predict that Netflix, just two years later, would become the best performing stock of 2013 in Standard and Poor’s 500 index. The company had been given up for dead when...

Nov 30, 2020

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