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Build a relationship of trust with customers

Importance of Authentic Content in the Gen Z World

Authentic content for Gen Z is all about crafting stories that resonate with their core values—think transparency, relatability, and straight-up honesty. They’re all about content that comes off real and raw, rather than something that feels like it’s straight out of a corporate playbook. They prefer messages that are personal, a bit rough around the...

Aug 07, 2024

With Meta’s ad-free paid subscription, UGC becomes even more valuable

Meta now offers Facebook and Instagram users ad-free paid subscriptions. Meaning that the reach and performance of traditional advertising campaigns on these social media platforms will inevitably decrease in the coming months. This revolution in the world of digital marketing is forcing brands to rethink their strategy and build new approaches to promoting their products...

Dec 06, 2023

Fashion: Why Should Brands Use Live Shopping?

Consumers want an experience, a close relationship with their favorite brands and to feel special, even when buying online. More and more brands are turning to live shopping because it adds a human touch and connects the brand to its consumers.   Who are your customers and what do they expect of you? How can you stand out...

Mar 22, 2023

Fashion: influencer marketing, much more than product placement

The fashion sector has been particularly affected by the sanitary crisis we have living through. This very particular year of 2020 has forced influencers and brands to adapt and rethink their marketing strategy. A great number of fashion shows have been cancelled, and emblematic fashion brands have pulled back from Fashion Week for ethical reasons...

Mar 09, 2023

SKEEPERS: Create Value by and for Your Customers!

SKEEPERS is the European leader in customer engagement. We help brands generate incremental business by creating value by and for the customer. SKEEPERS offers a wide range of levers on a single platform, such as customer reviews, video UGC, influencer marketing to increase brand visibility and conversion, customer feedback for continuous improvement of the customer...

Mar 14, 2022

Customer First: A Focus on the U.S. Government's Strategy

Late last year, the U.S. government announced its commitment to improving the customer experience for all U.S. citizens who use government services. “The President will sign an Executive Order, Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government, directing that Government leaders account for the experiences of the public in seeking Government...

Feb 03, 2022

Customer Surveys: What are Filter Questions?

Filter questions, otherwise known as contingency questions, are used in studies and surveys to target respondents and route them to questions that apply to them. This classic targeting method has been used for decades. Over the past few years, a more modern approach has emerged: highly targeted surveys. So, what is a filter question? What...

Feb 03, 2022

5 Rules of Logic to Follow for Your Surveys

How coherent and organised your surveys are impacts your response rate and the quality of the answers you collect. Here are certain rules of logic to follow, some obvious, others less so. Read on for 5 rules that are easy to apply.   Rule n°1: Ensure Your Questions Unfold in a Logical Order Your questions...

Feb 03, 2022

4 Questions to Ask Before Collecting Customer Data

You want to implement a system to collect more customer data. You understand how important customer data is to personalise your customer experience and communications. You’re don’t need convincing. But you’re looking for some advice about how to do it. Am I right? If you’re reading this article, you’re probably in that very situation. Or...

Feb 02, 2022

3 Tips to Convince Your Customers to Share Personal Information

Customers are sometimes reluctant to share their personal details, especially on the Internet. Yet, this information is important. It enables you to get to know them better and to target the offers you send them. So, how can you make your customers less reluctant and obtain their personal information? Read on for our three tips....

Feb 02, 2022

Focus on 3 good practices to enrich your Efficy CRM (ex-E-deal)

Efficy (formerly known as ‘E-Deal’) provides a high quality CRM ecosystem. You are perhaps already a user of this software. If so, read on. This article will introduce you to 3 good practices to enrich your CRM and improve your customer experience. 1 – Integrate customer satisfaction data (NPS, CES…) As I am sure you...

Aug 31, 2020

Ecommerce: Optimize Your CRM for a Better Experience

Customer Relationship Management (CRM) platforms track your company’s interactions with all current and prospective customers. Your CRM system gathers and saves customer information – names, contact information, history – which can later be used to deliver a more relevant, personalised customer experience, seen as the top goal for 74% of all businesses who implement a CRM...

Mar 30, 2020

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Build a relationship of trust with customers

Importance of Authentic Content in the Gen Z World

With Meta&#8217;s ad-free paid subscription, UGC becomes even more valuable

Fashion: Why Should Brands Use Live Shopping?

Fashion: influencer marketing, much more than product placement

SKEEPERS: Create Value by and for Your Customers!

Customer First: A Focus on the U.S. Government&#039;s Strategy

Customer Surveys: What are Filter Questions?

5 Rules of Logic to Follow for Your Surveys

4 Questions to Ask Before Collecting Customer Data

3 Tips to Convince Your Customers to Share Personal Information

Focus on 3 good practices to enrich your Efficy CRM (ex-E-deal)

Ecommerce: Optimize Your CRM for a Better Experience

With Meta’s ad-free paid subscription, UGC becomes even more valuable

Customer First: A Focus on the U.S. Government's Strategy