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With Meta’s ad-free paid subscription, UGC becomes even more valuable

Meta now offers Facebook and Instagram users ad-free paid subscriptions. Meaning that the reach and performance of traditional advertising campaigns on these social media platforms will inevitably decrease in the coming months. This revolution in the world of digital marketing is forcing brands to rethink their strategy and build new approaches to promoting their products...

Dec 06, 2023

How Go Sport is scaling awesome customer video creation

Go Sport is a leader in the French sporting goods market.    The retailer was looking for a way to improve conversions on its product pages and be more visible on social media. To achieve these goals, Go Sport decided to get its community of passionate customers on board to make authentic and relatable videos presenting...

Oct 11, 2021

How to use user-generated videos to talk about your brand?

If you’re reading this article, you’re already sold on user-generated videos and their potential for marketing. At least we hope so! Now, you’re looking for use cases and the best ways to leverage the videos made by your users and customers. E-commerce product pages, social media, newsletters… In this article, we look at some ideas...

Sep 09, 2021

6 reasons why you should use Employee Generated Content

What do Leroy Merlin, Petit Bateau and M·A·C Cosmetics have in common? All three of these retailers had the great idea of getting their employees to make videos showcasing their brand’s products. This is what’s called an employee-generated content (or EGC) strategy. And as you will see here, it gets results! But before we present...

Sep 09, 2021

When the M.A.C Cosmetics makeup artists share their tips on video

M·A·C is a top player in the global makeup industry thanks to unrivalled know-how in makeup artistry.  A member of the Estée Lauder group since 1994, M·A·C is sold in over 90 countries and launches around 50 collections each year. The brand wanted to allow its makeup artists to give pro tips on video to enrich its...

May 20, 2021

How Decathlon got their customers to present their bikes in video

Van Rysel is French sports giant Decathlon’s road bicycle brand. Convinced that its customers are its best ambassadors, Decathlon is always looking for new ways to leverage user-generated videos and engage its customers in content creation. In this article we explain how the brand is turning to its community of cyclists to produce relatable videos that build trust. Consumers...

May 04, 2021

How to convert your influencer into brand ambassador?

Tired of invasive promotional stunts, consumers now more than ever yearn for authenticity. It’s the time for authentic and enthusiastic content creators to shine! They promote brands organically, beyond the margins of the mere marketing campaigns. However, how can we turn an influencer into a true brand ambassador? The burning question, answered in this article....

Apr 28, 2021

How Castorama is using awesome videos made by its customers

Castorama, a major retailer specializing in hardware and home improvement, is recognized as a leader in the French DIY landscape. ️ The retail chain wanted videos of its customers talking about its store brands, to build trust and add more of a human touch to its content. Find out how it did this with help from...

Mar 31, 2021

Leroy Merlin uses employee generated content to help customers

Leroy Merlin is a major French retailer specializing in home improvement, gardening and DIY.    The brand was exploring ways to help beginner DIYers with their renovation and construction projects. One avenue was to deliver its customers high-value how-to video content, a win-win solution since this would also generate new sources of on and offline...

Feb 23, 2021

The impact of user-generated videos on conversion, SEO and sales

Content creation should always be backed by ROI tracking. To align to our clients’ targets we track the performance of their videos from the moment they’re posted online.  Some brands need branding and reputation, some focus on generating revenue, and others use videos to improve their customer experience and after-sales service… In this article we analyzed...

Sep 15, 2020