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How Nano and Micro Influencers Are Fueling Social Commerce

Brands are Going Beyond the Megaphone! When it comes to influence in social commerce, small voices are winning. Brands that once funneled large budgets into mega influencers are now rethinking the metrics that matter. Reach might get you visibility, but relevance gets you conversions.  That’s where nano (1K–10K followers) and micro influencers (10K–100K) are quietly...

Jun 25, 2025

The Role of Micro and Nano Influencers in Product Reviews

There was a time (emphasis on was)  when influencer marketing meant hiring a big time celebrity to hold your product next to their face and get photographed. But times are not the same and influencer marketing is not what it used to be. For every Kylie Jenner that charges $1.8M per post, there are numerous...

Jan 20, 2025

Amplify Customer Voices: Collect UGC Before the Holiday Rush

The holiday season is a critical time for e-commerce, with brands vying for attention in an exceptionally competitive landscape. Shoppers are bombarded with choices, so capturing their trust and standing out is more challenging than ever. UGC in this case showcases real experiences that strengthen social proof, making it a powerful tool to boost engagement...

Oct 29, 2024

How to Improve Social Footprint with UGC?

User-Generated Content (UGC) has become the focal point of marketing strategies across industries, especially on social media platforms. Any content—whether it be images, videos, text, or reviews—created by people, rather than brands qualifies as UGC. It isn’t just light on the pockets but is also perceived as more authentic and trustworthy by consumers. Leveraging UGC...

Aug 07, 2024

Navigating the Do’s and Don’ts of Gifted Reviews

In recent times, consumers heavily rely on the recommendations of others when making purchasing decisions, whether it’s choosing a smartphone, selecting cookware, or booking accommodations. Before making a purchase, they prioritize reading reviews to ensure a thorough understanding of both the positives and negatives associated with a product. This is where gifted reviews come handy....

Feb 02, 2024

Billboards to TikTok: The Shift towards Creator Economy

Creator Economy, a digital ecosystem fostering entrepreneurship through online platforms, has reshaped the marketing landscape, transitioning from traditional methods like billboards to a dynamic space led by influencers and content creators on platforms such as YouTube and TikTok. This evolution is characterized by a shift towards authentic, user-generated content, challenging conventional corporate-driven messaging. For businesses,...

Jan 29, 2024

The Impact of UGC on Consumer Decision-Making in 2024

The consumer of 2024 is not merely a passive observer but an active participant in the decision-making process. Their behaviours and shopping patterns are driven by reviews and recommendations from peers and fellow shoppers. Shopping is no longer a mere transaction, but an immersive journey guided by the collective wisdom of a global community.  User-Generated...

Jan 05, 2024

Why Influencer Marketing is Key to New Product Launch?

A successful product launch is a critical milestone for any brand. With competition fiercer than ever and consumers overwhelmed with choices, new products are burdened to make a strong first impression. This is where influencer marketing comes into play. In today’s digital landscape, influencers have significant power over consumer decisions. From YouTube unboxings to Instagram...

Jan 04, 2024

How to make the most of gifted reviews in Paid Ads?

Social proof is a powerful driver in paid ads, as consumers trust the experiences and opinions of others. Gifted reviews become the human proof that consumers are looking for. It is where customers receive a product in exchange for their honest feedback and offer a unique way to showcase authentic experiences. Unlike organic reviews, which...

Jan 03, 2024

UGC: new drivers of influence

Customer reviews, consumer videos, influencer posts, verbatims… User Generated Content (UGC) is everywhere. This type of content has the greatest impact on consumer purchasing decisions. This article takes a look at why and how you should build a marketing strategy based on User Generated Content.  UGC, the king of marketing content  Over the past few...

Dec 13, 2023

How Can Fashion Brands Use Influencer Marketing?

Influencer campaigns have become a must for most fashion and beauty brands. But where do you begin when you’re new to the world of influencers and social media? Here are our tips to put into practice before and during your collaborations, whether you’re new to the market or looking to reinvent your brand and attract...

Mar 22, 2023

Fashion: influencer marketing, much more than product placement

The fashion sector has been particularly affected by the sanitary crisis we have living through. This very particular year of 2020 has forced influencers and brands to adapt and rethink their marketing strategy. A great number of fashion shows have been cancelled, and emblematic fashion brands have pulled back from Fashion Week for ethical reasons...

Mar 09, 2023

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