Thematic

Resources

Blog

Thematic

How Nano and Micro Influencers Are Fueling Social Commerce

Brands are Going Beyond the Megaphone! When it comes to influence in social commerce, small voices are winning. Brands that once funneled large budgets into mega influencers are now rethinking the metrics that matter. Reach might get you visibility, but relevance gets you conversions.  That’s where nano (1K–10K followers) and micro influencers (10K–100K) are quietly...

Jun 25, 2025

5 Ways to Collect Travel UGC

What is the first thing you do when you plan a vacation? Raise your hand if you said research! You go to your favorite search engine and look for what people are saying about the destination, about your choice of hotel, and your mode of transport. Where are they eating, what are they doing, what...

Jan 28, 2025

The Role of Micro and Nano Influencers in Product Reviews

There was a time (emphasis on was)  when influencer marketing meant hiring a big time celebrity to hold your product next to their face and get photographed. But times are not the same and influencer marketing is not what it used to be. For every Kylie Jenner that charges $1.8M per post, there are numerous...

Jan 20, 2025

Top UGC Trends to Watch in 2025

As we step into the new year, how can we not talk about the up and coming trends in UGC? 2025 promises to be the year when consumer voices take center stage. UGC has become the backbone of e-commerce success, with reviews, visual proof, and authentic feedback driving trust, engagement, and conversions like never before. ...

Dec 10, 2024

Amplify Customer Voices: Collect UGC Before the Holiday Rush

The holiday season is a critical time for e-commerce, with brands vying for attention in an exceptionally competitive landscape. Shoppers are bombarded with choices, so capturing their trust and standing out is more challenging than ever. UGC in this case showcases real experiences that strengthen social proof, making it a powerful tool to boost engagement...

Oct 29, 2024

Boosting Sales with Authentic Content: A Guide

In recent years, the demand for authenticity in marketing has grown, particularly among younger demographics like Millennials and Gen Z, who prefer brands that uphold transparency and sincerity. These consumers are more likely to engage with a brand that shares their real experiences, acknowledges imperfections, and communicates openly. As the field of content becomes increasingly...

Aug 07, 2024

Importance of Authentic Content in the Gen Z World

Authentic content for Gen Z is all about crafting stories that resonate with their core values—think transparency, relatability, and straight-up honesty. They’re all about content that comes off real and raw, rather than something that feels like it’s straight out of a corporate playbook. They prefer messages that are personal, a bit rough around the...

Aug 07, 2024

How to Improve Social Footprint with UGC?

User-Generated Content (UGC) has become the focal point of marketing strategies across industries, especially on social media platforms. Any content—whether it be images, videos, text, or reviews—created by people, rather than brands qualifies as UGC. It isn’t just light on the pockets but is also perceived as more authentic and trustworthy by consumers. Leveraging UGC...

Aug 07, 2024

How Do Reviews Boost Conversion Rate?

Today customer reviews have become a cornerstone of shopper engagement strategies, significantly impacting consumer behavior and business success. This post delves into the key role that reviews play in boosting conversion rates, transforming casual browsers into committed buyers.  By understanding the power of customer feedback, businesses can unlock new levels of engagement and sales effectiveness....

Aug 06, 2024

Customer Reviews: Key Insights from our 2024 Study

We have analyzed more than 26 million brand and product reviews published between October 2021 and November 2023 to identify the main trends. The results speak for themselves. Customer reviews are more important than ever, and there is no doubt that they influence purchasing decisions. This applies to all the sectors covered in our study: Fashion & Apparel,...

Feb 20, 2024

From Unboxing to Reviews: The Evolution of E-Commerce Video Content

E-commerce video content has emerged as a dominant force in e-commerce, reshaping the way consumers engage with brands and products online. With the proliferation of smartphones and social media platforms, consumers are increasingly turning to video to inform their purchasing decisions. From product demonstrations to testimonials, video content offers a dynamic and immersive way for...

Feb 15, 2024

Navigating the Do’s and Don’ts of Gifted Reviews

In recent times, consumers heavily rely on the recommendations of others when making purchasing decisions, whether it’s choosing a smartphone, selecting cookware, or booking accommodations. Before making a purchase, they prioritize reading reviews to ensure a thorough understanding of both the positives and negatives associated with a product. This is where gifted reviews come handy....

Feb 02, 2024

1 2 3 … 22 »

How Nano and Micro Influencers Are Fueling Social Commerce

5 Ways to Collect Travel UGC

The Role of Micro and Nano Influencers in Product Reviews

Top UGC Trends to Watch in 2025

Amplify Customer Voices: Collect UGC Before the Holiday Rush

Boosting Sales with Authentic Content: A Guide

Importance of Authentic Content in the Gen Z World

How to Improve Social Footprint with UGC?

How Do Reviews Boost Conversion Rate?

Customer Reviews: Key Insights from our 2024 Study

From Unboxing to Reviews: The Evolution of E-Commerce Video Content​

Navigating the Do’s and Don’ts of Gifted Reviews

From Unboxing to Reviews: The Evolution of E-Commerce Video Content