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How Nano and Micro Influencers Are Fueling Social Commerce

Brands are Going Beyond the Megaphone! When it comes to influence in social commerce, small voices are winning. Brands that once funneled large budgets into mega influencers are now rethinking the metrics that matter. Reach might get you visibility, but relevance gets you conversions.  That’s where nano (1K–10K followers) and micro influencers (10K–100K) are quietly...

Jun 25, 2025

5 Ways to Collect Travel UGC

What is the first thing you do when you plan a vacation? Raise your hand if you said research! You go to your favorite search engine and look for what people are saying about the destination, about your choice of hotel, and your mode of transport. Where are they eating, what are they doing, what...

Jan 28, 2025

How to Improve Social Footprint with UGC?

User-Generated Content (UGC) has become the focal point of marketing strategies across industries, especially on social media platforms. Any content—whether it be images, videos, text, or reviews—created by people, rather than brands qualifies as UGC. It isn’t just light on the pockets but is also perceived as more authentic and trustworthy by consumers. Leveraging UGC...

Aug 07, 2024

How Do Reviews Boost Conversion Rate?

Today customer reviews have become a cornerstone of shopper engagement strategies, significantly impacting consumer behavior and business success. This post delves into the key role that reviews play in boosting conversion rates, transforming casual browsers into committed buyers.  By understanding the power of customer feedback, businesses can unlock new levels of engagement and sales effectiveness....

Aug 06, 2024

Billboards to TikTok: The Shift towards Creator Economy

Creator Economy, a digital ecosystem fostering entrepreneurship through online platforms, has reshaped the marketing landscape, transitioning from traditional methods like billboards to a dynamic space led by influencers and content creators on platforms such as YouTube and TikTok. This evolution is characterized by a shift towards authentic, user-generated content, challenging conventional corporate-driven messaging. For businesses,...

Jan 29, 2024

Why Influencer Marketing is Key to New Product Launch?

A successful product launch is a critical milestone for any brand. With competition fiercer than ever and consumers overwhelmed with choices, new products are burdened to make a strong first impression. This is where influencer marketing comes into play. In today’s digital landscape, influencers have significant power over consumer decisions. From YouTube unboxings to Instagram...

Jan 04, 2024

How Can Fashion Brands Use Influencer Marketing?

Influencer campaigns have become a must for most fashion and beauty brands. But where do you begin when you’re new to the world of influencers and social media? Here are our tips to put into practice before and during your collaborations, whether you’re new to the market or looking to reinvent your brand and attract...

Mar 22, 2023

Top 5 Ways to Boost Your Visibility with Influencers

Are you a young brand looking to make yourself known? To reach a younger audience, boost your new online store’s visibility, or simply raise your brand awareness?  In 2022, 90% of marketers stated that influencer marketing was an excellent way to boost visibility (source: Influencer Marketing Hub). Here are our five tips to help you...

Feb 16, 2023

14 figures to know about influencer marketing in 2022

Trends in influencer marketing have exploded in the last quarter of 2021: TikTok, social commerce, live shopping, video format… The influencer platform by SKEEPERS has compiled for you 14 key figures to know and take into account to build a solid influencer marketing strategy in 2022. Let’s get started! Influencer marketing, customer reviews and e-commerce:...

Feb 22, 2022

UGC and Influencer Marketing: How Will They Complete in 2022?

UGC (User-Generated Content) and influencer marketing are the new fields of expression for brands today.  But should brands start creating all kinds of UGC in 2022? And how can UGC complement influencer marketing? 92% of marketers believe that the majority of brand content they create is perceived as authentic by their audience… Yet, 51% of...

Feb 10, 2022

Analyze the competition on Instagram step by step

Whatever your sector is, you have to be clear about one thing: It is crucial to carry out a good analysis of your competitors, follow them closely, and analyze their online and offline strategies. Companies used to keep track of their competitors for products or services, but few paid attention to their competitors on social...

Feb 03, 2022

Co-branding: how to use micro-influence?

More and more companies are engaging in influencer marketing. In fact 63% of marketers want to increase their budget for this purpose in 2022 (source: Influencer Marketing Hub). In addition, in order to carry out their campaigns, companies do not hesitate to join forces, in particular by implementing a co-branding strategy that creates positive synergies. ...

Feb 02, 2022

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