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Manage influencer marketing

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Fashion: influencer marketing, much more than product placement

Fashion: influencer marketing, much more than product placement

The fashion sector has been particularly affected by the sanitary crisis we have living through. This very particular year of 2020 has forced influencers and brands to adapt and rethink their marketing strategy. A great number of fashion shows have been cancelled, and emblematic fashion brands have pulled back from Fashion Week for ethical reasons...

Mar 09, 2023
Top 5 Ways to Boost Your Visibility with Influencers

Top 5 Ways to Boost Your Visibility with Influencers

Are you a young brand looking to make yourself known? To reach a younger audience, boost your new online store’s visibility, or simply raise your brand awareness?&nbsp; In 2022, 90% of marketers stated that influencer marketing was an excellent way to boost visibility (source: Influencer Marketing Hub). Here are our five tips to help you...

Feb 16, 2023
Influencer Marketing: 3 Reasons to Use Instagram

Influencer Marketing: 3 Reasons to Use Instagram

Since the beginning of 2022, 26 million people use Instagram in France (Statista, 2022). The social media platform has become key for brands, consumers, influencers, etc., and acts as a digital showcase for all.&nbsp;&nbsp; Whether to share promotional photos, instant videos or to bring influencer marketing campaigns to life, Instagram has become “the place to...

May 11, 2022
14 figures to know about influencer marketing in 2022

14 figures to know about influencer marketing in 2022

Trends in influencer marketing have exploded in the last quarter of 2021: TikTok, social commerce, live shopping, video format&#8230; The influencer platform by SKEEPERS has compiled for you 14 key figures to know and take into account to build a solid influencer marketing strategy in 2022. Let&#8217;s get started! Influencer marketing, customer reviews and e-commerce:...

Feb 22, 2022
Reach all generations through influencer marketing

Reach all generations through influencer marketing

Whether they&#8217;re dancing on TikTok, posing on Instagram or vlogging their days on YouTube, young people are everywhere on social media. However, 20 years after the advent of Facebook, the profile of social network users is becoming more diverse. The platforms have become commonplace and now attract an audience and influencers &#8220;from 7 to 77...

Feb 16, 2022
UGC and Influencer Marketing: How Will They Complete in 2022?

UGC and Influencer Marketing: How Will They Complete in 2022?

UGC (User-Generated Content) and influencer marketing are the new fields of expression for brands today.&nbsp; But should brands start creating all kinds of UGC in 2022? And how can UGC complement influencer marketing? 92% of marketers believe that the majority of brand content they create is perceived as authentic by their audience&#8230; Yet, 51% of...

Feb 10, 2022
Why and how to combine influencer marketing and live shopping?

Why and how to combine influencer marketing and live shopping?

In the field of e-commerce, live shopping is a small revolution. This interactive teleshopping, which is broadcasted directly on the Internet, is a huge success. In China, where it appeared in the 2010s, 67% of consumers say they have already made a purchase via this channel (source: Alix Partners). In Europe, this marketing device is...

Feb 09, 2022
Analyze the competition on Instagram step by step

Analyze the competition on Instagram step by step

Whatever your sector is, you have to be clear about one thing: It is crucial to carry out a good analysis of your competitors, follow them closely, and analyze their online and offline strategies. Companies used to keep track of their competitors for products or services, but few paid attention to their competitors on social...

Feb 03, 2022
Analyze the competition on Instagram step by step

Analyze the competition on Instagram step by step

Whatever your sector is, you have to be clear about one thing: It is crucial to carry out a good analysis of your competitors, follow them closely, and analyze their online and offline strategies. Companies used to keep track of their competitors for products or services, but few paid attention to their competitors on social...

Feb 03, 2022
Co-branding: how to use micro-influence?

Co-branding: how to use micro-influence?

More and more companies are engaging in influencer marketing. In fact 63% of marketers want to increase their budget for this purpose in 2022 (source: Influencer Marketing Hub). In addition, in order to carry out their campaigns, companies do not hesitate to join forces, in particular by implementing a co-branding strategy that creates positive synergies. 

Feb 02, 2022
Co-branding: how to use micro-influence?

Co-branding: how to use micro-influence?

More and more companies are engaging in influencer marketing. In fact 63% of marketers want to increase their budget for this purpose in 2022 (source: Influencer Marketing Hub). In addition, in order to carry out their campaigns, companies do not hesitate to join forces, in particular by implementing a co-branding strategy that creates positive synergies. ...

Feb 02, 2022
Use video in your Influencer Campaigns to increase your brand awareness

Use video in your Influencer Campaigns to increase your brand awareness

The video format has taken off in 2021, and this attractiveness for this format will persist and grow in 2022. Its format has seduced and influenced its users : 92% of users say they have taken an action (comment,  follow a brand&#8230;) after watching a TikTok video (source : TikTok For Business). In addition, TikTok has encouraged...

Jan 26, 2022

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