Manage influencer marketing - Page 3 of 28

Resources

Blog

Manage influencer marketing

How to include social selling into your influencer marketing campaigns?

Social selling was initially reserved for B2B, in other words business to business. However, its functionalities, which by definition aim to sell through social media, quickly became of interest to influencer campaigns, particularly with the advent of live shopping. Different factors come into play here to trigger the act of purchase among consumers: the attractiveness...

Jan 19, 2022

Influencer marketing: the main strategy to launch your brand

Influencer marketing is now worth 13.8 billion dollars. This ROI strategy has developed considerably in recent years (source: HubSpot). Indeed, 93% of marketers have an influencer marketing strategy. B2C brands are now very familiar with this strategy with multiple benefits, but it is also proving its worth with B2B brands. Moreover, far from being reserved...

Jan 13, 2022

How to keep up with the last trends in influencer marketing?

Today, in order to launch successful and ROI-effective campaigns brands must curate content and keep a constant watch on it. The challenge is to remain competitive and attractive to consumers. Moreover, with the omnipresent innovation encouraged by social networks, some trends can be ephemeral, especially on TikTok through challenges, hence the importance of keeping up...

Jan 05, 2022

The 6 best practices in influencer marketing for 2022

Social networks are the medium for influencer marketing. In addition to offering the possibility of interacting with inspiring people, they allow users to discover new brands and products in a whole new way. This is where influencer marketing comes in. This strategy, based on the power of influencers known to be excellent opinion leaders, is...

Dec 29, 2021

The top 10 richest influencers on Instagram in 2021

For the fifth year in a row, planning tool Hopper HQ has published the rankings of the richest influencers on Instagram in 2021. So who are they this year? Make your predictions, then check out our blog post. We’ll reveal everything!

Dec 22, 2021

G2 Winter 2022 Report – Hivency by SKEEPERS gets in top rankings!

The leading software evaluation platform G2 helps many companies make purchasing decisions and publishes annual reports that give the reader a clear picture of the best technology solutions on the market.

Dec 21, 2021

Influencer marketing: everything you need to know for 2022

We are now just a few weeks away from 2022: so what can we expect? The health crisis has accelerated certain trends that are now turning into real marketing levers. TikTok has become the number one competitor of social networks, the development of collaborations via podcasts, the deepening of brand-influencer relationships… Hivency, the influencer platform,...

Dec 09, 2021

How to get more positive consumer ratings and reviews on your products?

Customer reviews on the internet are a must. We no longer buy a product or service blindly, without knowing what to expect. Now, feedback from other consumers helps us make enlightened choices. Besides, online reviews are an essential milestone in the buying journey. 95% of consumers consult customer testimonials before making a purchase. Ratings and...

Nov 10, 2021

4 tips for maintaining your brand-influencer relationship

In a previous article, we explained why it is important to have a long-term relationship with influencers, now Hivency gives you 4 tips for nurturing this relationship. It may seem obvious, but in order to have a good relationship with influencers and ensure a long-lasting collaboration, you need to maintain that relationship throughout the year....

Oct 27, 2021

How to use data to identify influencers and optimize your campaigns?

Partnerships with KOLs and influencers on social media are well established in the marketing habits of many brands, however the market is constantly evolving. Indeed, brands must continuously adapt their strategies accordingly. Influencer marketing is rapidly expanding so different types of influencers have multiplied, including content creators occupying certain niches and even sub-niches. Each of...

Oct 06, 2021

Hivency joins SKEEPERS Group alongside Octoly

The Hivency team, Europe’s leading influencer and review collection platform, is proud and happy to announce that it has joined the leading French engagement, customer experience and one-to-one marketing group, SKEEPERS. In this adventure, the French-American platform Octoly joins us. Together, we become the global leader and bring together nano and micro-influencers and consumers from...

Oct 05, 2021

Which social network to quickly increase my brand awareness?

For a brand, awareness is defined as being known by consumers and perceived by them positively. Increasing brand awareness is essential to generate leads and convert them into customers. It is therefore a crucial issue for any business. Interested in this topic? Hivency, an influencer marketing platform, gives you some tips to increase your company’s...

Sep 29, 2021

« 1 2 3 4 5 … 7 »