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6 Effective Channels to Deploy your Surveys

Surveys help you get to know your customers better and measure their satisfaction levels. When designing a survey, you can choose between one or several deployment channels/media: website, email, SMS, social media, QR-code, etc. Read on for our tips on how to deploy your surveys via the best-suited channels for your business. How to Deploy...

Jun 06, 2021

Snapchat adopts a Marketplace for brands and influencers

Snapchat, an application dedicated to sharing stories and instant photos, will soon celebrate its tenth anniversary. In 10 years, this media has maintained its position in the hearts of the Y and Z generations, despite the fact that it is strongly challenged by Instagram and TikTok. It is estimated that 69% of Snapchat users in...

Jun 03, 2021

Customer Centric – Definition and Benefits

Our articles often discuss customer centric actions or strategies. But what does it mean? How do you know if a company is centred around the customer? Like any aspect of organisational culture, customer centricity can be difficult to define. There isn’t a test or check-list to tell you whether or not you’re centred around your...

Jun 02, 2021

Tech industry: 10 hacks to take off with influencer marketing

The Tech sector is experiencing phenomenal growth. Startups, unicorns, and innovative technology companies are “disrupting” the market with connected objects, applications, and revolutionary products.

Jun 01, 2021

How to keep your Instagram followers over time?

Posting photos on social networks is not enough to stand out. In order to maintain your followers after an influencer campaign and maintain a good engagement rate, you need to know how to optimize your Instagram use. It is a complicated thing when so many settings and Instagram new features come into play every month...

May 25, 2021

When the M.A.C Cosmetics makeup artists share their tips on video

M·A·C is a top player in the global makeup industry thanks to unrivalled know-how in makeup artistry.  A member of the Estée Lauder group since 1994, M·A·C is sold in over 90 countries and launches around 50 collections each year. The brand wanted to allow its makeup artists to give pro tips on video to enrich its...

May 20, 2021

TikTok launches new platform to enlighten brands

TikTok, the social network specialized in videos, continues to break records: 2 billion times downloaded, with a consumption time that keeps increasing. In just a few months, the application has become THE must-have, ever-evolving media where brands want to be present.

May 18, 2021

Lead Generation: TikTok evolves to capture brands’ attention

TikTok is the killer app of 2021. Rise in popularity during 2020, the social network has now become a must-have for Internet users, brands, and influencers in equal measure. The network, with worldwide offices and excellent creative teams (who think of challenges, sounds, and different formats to keep its users engaged) is constantly thinking of...

May 14, 2021

ASICS Case study: how to optimize engagement through influencer campaigns

Generating engagement on social networks is not an easy task for brands. However, it is one of the main objectives of marketers and to achieve it, many of them collaborate with influencers and more specifically with micro or nano-influencers.

May 11, 2021

7 Best Practices for Customer Satisfaction Dashboards

How can you build effective customer satisfaction dashboards? How can you transform customer data into information that your teams can use? What are the best practices to put in place, and the mistakes to avoid? If you’re looking for answers to these questions, you’ve come to the right place. This article explains everything, whether you...

May 05, 2021

How Decathlon got their customers to present their bikes in video

Van Rysel is French sports giant Decathlon’s road bicycle brand. Convinced that its customers are its best ambassadors, Decathlon is always looking for new ways to leverage user-generated videos and engage its customers in content creation. In this article we explain how the brand is turning to its community of cyclists to produce relatable videos that build trust. Consumers...

May 04, 2021

Top Micro Mom Influencers You Should Collaborate With

While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a product in the family space, mom micro-influencers are the perfect option for authentic and effective influencer marketing. In fact, mothers in...

May 03, 2021

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