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How to find and collaborate with nano influencers?

Small but powerful, nano influencers are very appreciated by brands nowadays. They are, above everything else, authentic consumers, and the central pilar of any customer centric strategy.  Discover how to collaborate with these niche agents and how to exploit their full potential.  What’s a nano influencer? A nano influencer is an individual with an audience...

Jan 26, 2021

Social media shopping: the trend to watch out for in 2021

Social media apps are actively working to become centralised shopping channels for customers. For quite a few years now, social media has been indispensable to attract new customers to websites and physical stores (drive-to-store).

Jan 21, 2021

2021 G2 reports are published – Hivency named as leader.

Every year, G2 helps many companies make purchasing decisions for their software. In addition to offering more than 1.2 million evaluations, G2 publishes annual reports that give the reader a clear picture of the best technology solutions on the market. In the latest report published in July 2021, Hivency received six new awards.

Jan 13, 2021

5 Reasons to use Buyer Persona in your Marketing

There are proven reasons why knowing who you are marketing to is extremely important to getting your message heard and reaching your audience in an effective way. Despite the fact that this is a relatively well accepted fact in the marketing world, it seems like many companies are still behind when it comes to utilizing...

Jan 10, 2021

How to use Instagram Guides in your influencer marketing strategy ?

“Guides” is Instagram’s latest novelty and its format ressembles that of traditional blogs. The new function allows users to group publications that relate to a common topic. How can brands take advantage of this new tool in their influencer marketing campaigns ?

Jan 05, 2021

Influencer Marketing: TOP 6 trends for 2021 by Hivency

Predictions for 2021 in the influencer marketing field are that many more functionalities are going to appear on social media, and new trends are going to start emerging. Along with social media and influence experts, Hivency reveals the next trends, tips and tricks to optimise your influence marketing strategy. From multimedia reviews, to the increase...

Dec 30, 2020

How to Effectively Fight Cart Abandonment?

Marketers spend their careers trying to get their customers to buy products. Knowing this, it is no surprise that one of the most frustrating things for a marketer to see is an abandoned cart. Abandoned carts essentially say to the marketer, “you were so close to a sale, what happened?” This is why it is...

Dec 28, 2020

Take Advantage of Christmas to Get to Know Your Customers

Christmas is a strategic period for the e-commerce sector, anticipated by online shops looking to maximise their end-of-year sales. Did you know that you can also take advantage of Christmas to get to know your customers better? Here are 5 tips to expand your customer knowledge during the end-of-year celebrations. Ensure that visitors have found...

Dec 08, 2020

How Netflix rose from the ashes by becoming customer-centric

Today we all know Netflix as a world-famous company and a branding guru, but it wasn’t always so. Discover how they did it! Netflix’s the worst year In 2011, no one could predict that Netflix, just two years later, would become the best performing stock of 2013 in Standard and Poor’s 500 index. The company had been given up for dead when...

Nov 30, 2020

Digital Transformation Acceleration in Banking & Insurance

Like many other sectors, banks and insurance companies have been hit hard by the Covid-19 crisis, lockdown and health measures taken by the government. Today, these companies are faced with new challenges, including digital transformation. Although this digital transformation has been underway for several years, the crisis has accelerated it. This article takes a look...

Nov 23, 2020

CDP (Customer Data Platform) vs CRM – What's the Difference?

Today, more than ever, companies need a tool to centralise and unify their customer data. This could be CRM software (Customer Relationship Management) or CDP (Customer Data Platform). You’ve probably already heard of CRM, maybe your company already uses one. CDP on the other hand is a more recent and less well-known tool. Some believe...

Nov 03, 2020

How the Customer Experience has Changed Post-Covid

The health and economic crisis caused by Covid-19 has strongly impacted certain aspects of the customer relationship and experience. This in turn entails transformations and changes, some of which are structural. It is important that your company adapts its strategy to these changes and new customer experience standards. This article will present the very interesting...

Oct 28, 2020

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