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3 best practices to take your Zendesk use to the next level

Zendesk is a leader on the CRM market. The ticket management software allows you to manage customer interactions at your various brand touchpoints. A complete and powerful solution, Zendesk offers a wide range of products covering all the main CRM and marketing use cases. If you are reading this, you are probably looking for ways...

May 11, 2020

Retail: Which indicators to include in your management dashboard?

In Retail, as in any other industry, process improvements require continuous performance management. You can only improve what you can measure. The main thing to consider when building a management dashboard is which performance indicators to include. If you are in Retail and wondering which indicators you should include in your management dashboard, then this...

Apr 27, 2020

Customer relationship management during a crisis: best practices

The current Coronavirus pandemic has had a severe impact on businesses. No one has been spared. Many companies have been forced to slow down or even stop their activity. Whereas others have found themselves faced with a surge of activity that they were not prepared for. In both cases, businesses’ customer relationship management has been...

Apr 07, 2020

Ecommerce: Optimize Your CRM for a Better Experience

Customer Relationship Management (CRM) platforms track your company’s interactions with all current and prospective customers. Your CRM system gathers and saves customer information – names, contact information, history – which can later be used to deliver a more relevant, personalised customer experience, seen as the top goal for 74% of all businesses who implement a CRM...

Mar 30, 2020

What To Do When Your Marketing Campaign Fails

So your marketing campaign failed. You spent weeks creating a detailed drip campaign about your company product, and you filled it with quality content and graphics. You even made sure to send it out at the idea email open times, and included easy to see CTA’s. However, after observing the analytics, you see that you...

Mar 22, 2020

How to make long-term improvements to your after-sales service?

Customers have increasingly high demands and expectations when it comes to after-sales service. Improving its performance and quality will have an impact on both revenue and customer loyalty. So, what can be done in practical terms to improve this service? Why after-sales service should be a pillar of your business After-sales service is a key...

Mar 02, 2020

The 3 major customer relationship challenges in e-commerce

The customer relationship is a key issue for any business, but the customer relationship levers and touchpoints differ from one industry to the next. This is particularly true of e-commerce, as discussed below. Let us begin by taking a look at the results of a recent Viavoo study, involving 22 retailers. It provides valuable information...

Feb 24, 2020

Measuring customer satisfaction in the energy industry

It is no secret that overall customer satisfaction with the “Big Six Energy Suppliers” (SSE, EDF Energy, British Gas, npower, E.ON UK and ScottishPower) in the United Kingdom may be improved. According to a Simply Switch study, there are lots of small energy suppliers offering viable alternatives to these companies, with much higher customer satisfaction...

Feb 10, 2020

Insurance: 7 reasons to use a smart survey solution

Under the Insurance Distribution Directive (IDD), insurance distributors are now required to collect data about prospective customers. They can thus prove that recommendations made to a consumer meet their needs as closely as possible. Customer knowledge is no longer just a marketing requirement to improve conversion rates, but a legal obligation. A smart survey solution...

Jan 29, 2020

How does Meetic improve its Customer Experience?

Meetic has been using MyFeelBack’s solution for almost two years. An opportunity to take a look at the famous online dating platform’s customer knowledge strategy. Meetic is the perfect example of how customer knowledge can play an essential role in the continuous improvement of customer service. Meetic’s customer knowledge and customer experience: a love affair...

Jan 21, 2020

Christmas: How Customer Knowledge Helps Predict Sales

It’s the most wonderful time of the year: for families, children, and companies who need a boost in their sales. With Christmas around the corner, there is no better time to be thinking about how to convert customers, bring back returning ones, and come up with original and interesting marketing techniques. When it comes to...

Dec 04, 2019

Beauty sector: How to improve the end-to-end customer experience

The clientele of beauty brands or retailers is demanding. They expect companies to deliver a high-level, rich, cross-channel and seamless end-to-end customer experience.  If your company operates in the Beauty sector, you should seek to improve the quality of this experience at all stages and points of contact throughout the customer journey. This is no...

Nov 12, 2019

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