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4 tips to improve customer retention

The weight of competition that companies have to face on a daily basis can sometimes seem overwhelming. For a lot of businesses, avoiding the loss of customers is a major strategic goal. So, how exactly can you prevent losing part of your customer base to your rivals? How can you convince your customers to stay...

Oct 23, 2019

Customer Satisfaction: Do you know the 4 key measures?

When we have a great experience with a brand, we’re generally more inclined to trust them a second time. Positive ratings concerning one of your brand’s products or services are signs of a great customer satisfaction. This satisfaction, if maintained, will lead to customer loyalty and more sales. But how can we effectively measure customer...

Aug 28, 2019

Top 3 use cases for customer data enrichment with Salesforce

CRM is the driving force behind relationship marketing, fuelled by customer data. The enrichment of customer data allows you to increase the power of your Salesforce CRM and to implement new marketing channels. Why? How? That is precisely what we will explore throughout this article. Segmentation, NPS, customer knowledge; discover three use cases for the...

Jul 02, 2019

Get the Right KPIs Now for a Superior Customer Satisfaction!

One of the most common mistakes businesses make is their failure to consistently gather feedback throughout their customers’ lifespan. Many businesses overlook the importance of asking customers what they think, leveraging the feedback to not only deliver an experience which caters to their needs and wants but also guides future marketing campaigns and improves products and...

Jun 22, 2019

How to integrate the Net Promoter Score into the Salesforce CRM

If you use Salesforce to centralize your customer information, you may wish to include your NPS results to enrich the data available in this CRM. Read on to learn more about this process. The Net Promoter Score (NPS) is an essential customer satisfaction indicator. In this article, we’ll be looking why collecting this data is...

Jun 04, 2019

How to send a satisfaction survey via Salesforce CRM?

Do you use Salesforce CRM to centralise your customer data and manage your email campaigns? Would you like to enrich your customer knowledge with the help of customer surveys? Then this article is for you! We will take a look below at how to send a satisfaction survey directly via your Salesforce CRM campaigns and...

May 20, 2019

CSAT Works! Customer Experience is a High-Priority Metric

CSAT is a customer experience metric that measures customer satisfaction with your product or service. It also helps you identify specific pain points in your customer journey in order to see which aspects of the journey should be improved. Given the importance of maintaining customer happiness, many businesses are adopting CSAT, a relatively frictionless way...

May 10, 2019

Synchronize Skeepers with Adobe Campaign

Skeepers is the first Enterprise Feedback Management (EFM) solution that can be synchronized with both Adobe Campaign Classic and Adobe Campaign Standard. Here’s how you can use this feature to enrich your contacts in Adobe Campaign and improve the performance of your marketing campaigns. Skeepers is the first EFM platform that can be connected with...

Apr 29, 2019

Enriching your personas in Adobe Campaign Standard (ACS)

Adobe Campaign Standard (ACS) enables you to create ultra-targeted marketing campaigns — but to do this, you’ll need to have enough information about your contacts. The more data you have, the more complete your personas (or audience segments) in Adobe Campaign will be. As you’ll see in this article, surveys are a valuable tool that...

Mar 14, 2019

Retail: Create your ideal customer satisfaction barometer

Retail professionals are aware of the importance of customer satisfaction and a positive in-store customer experience. In order to increase customer loyalty and grow their client base through word-of-mouth. For some brands, monitoring customer satisfaction has become equally as important as tracking turnover or net earnings. When creating your customer satisfaction strategy, it is essential...

Feb 12, 2019

Measuring Customer Satisfaction Across Communication Channels

For a business to succeed, it has to adapt to the evolving behavior of its customers. Over the past few years, customers have rapidly become cross channel customers, meaning they use multiple communication channels to interact, communicate, and purchase. Therefore, in order to keep up, when measuring customer satisfaction, you need to develop a cross...

Feb 07, 2019

A Complete Guide to the Net Promoter Score (NPS)

If your company has implemented strategies to measure customer satisfaction and loyalty, you’ve almost certainly heard of the Net Promoter Score (NPS). This method is well-known as a practical way to predict revenue and profit growth. In fact, research shows a correlation between high NPS scores and greater customer loyalty, leading to an increase in...

Jan 29, 2019

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