Does Your CRM Provide a 360-Degree View of the Customer?
In a Forrester Research survey, marketers identified obtaining a single, 360-degree view of customers across channels as more important than acquiring new customers or retaining existing ones. These marketers understand that obtaining a clear, 360-degree view of their customers brings many advantages, chief among them: The ability to improve each interaction with a customer, effectively...
Oct 25, 2018