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How to improve the customer experience in B2B?

When you think about customer success stories, the first ones that come to mind are likely to be from B2C companies. Though the subject is often talked about in connection with B2C, it is far from exclusive to this type of business. In this article, we’ll be looking at why it is just as important...

Dec 09, 2018

3 Crucial Steps to Creating a Customer Centric Business

Although much has been written about the benefits of customer-centricity, less clear is how to actually create a business culture that is truly consumer-centric. In theory, it could seem like a fairly straightforward process. It seems like a simple concept to understand and apply: being customer-centric means making decisions while always keeping in mind the effect...

Dec 05, 2018

Our tips for using Likert scales effectively in your surveys

Though you may have never heard of the Likert scale, you’ve almost certainly seen it before. The Likert scale is one of the most frequently used rating scales in studies and satisfaction surveys. This being said, how can you use this rating scale effectively in your own surveys? What is the Likert scale? Definition of...

Nov 14, 2018

Create effective satisfaction surveys for your training programs

If you work with a training centre or organization, you know how important it is to assess the quality your training programs. Over 90% of organizations rely on these evaluations. In this article, we’ll explain the importance of satisfaction surveys, as well as offer more than 40 examples of questions to include, covering all of the...

Nov 08, 2018

Does Your CRM Provide a 360-Degree View of the Customer?

In a Forrester Research survey, marketers identified obtaining a single, 360-degree view of customers across channels as more important than acquiring new customers or retaining existing ones. These marketers understand that obtaining a clear, 360-degree view of their customers brings many advantages, chief among them: The ability to improve each interaction with a customer, effectively...

Oct 25, 2018

How to easily integrate new customer data into Adobe Campaign

Our Adobe Campaign (formerly Neolane) connector offers a simple and efficient way to link your Adobe Campaign account with Skeepers. Here are some of the key ways that this can benefit your customer knowledge and marketing initiatives. Skeepers makes it easy to add new customer data to the Adobe Campaign CRM How effectively you can...

Oct 15, 2018

How Internal Communications Contributes to Customer Satisfaction

Internal communications plays a key role in developing a customer-centric company culture. It enables everyone in the company to work towards the ambitious yet extremely important goal of ensuring customer satisfaction.   Why is effective internal communications important? The quality of a company’s internal communications plays a key role in their company dynamics. Through internal communications,...

Oct 10, 2018

The 7 keys to offer the best customer service

When you think about the most important facets of your business, you are probably forgetting an essential aspect of it. While your products and services are certainly key, they will not be able to thrive in the market without the help of a third factor that is a pillar of lasting success. Your marketing team may...

Jul 31, 2018

3 criteria for a perfect customer segmentation of your database

The performance of a marketing campaign depends heavily on the astuteness and relevance of the targeting. To target your operations, it is necessary to segment your customer database. An efficient segmentation makes it possible to better know its customers and is therefore part of a customer knowledge process. Here is a summary of the main...

Jul 25, 2018

How to Create the perfect Survey Invitation Email?

So you’ve read up on how useful surveys are for increasing your ROI and improving your customer experience and you’ve decided to send out a customer feedback survey or an NPS. You spent days crafting carefully targeted questions and decided on the data you hope to acquire. The question now is, how do you get...

Jul 10, 2018

The Hidden Value of Customer Criticism

Companies are always on the battlefied, trying to provide their customers with a good experience and service, in order to increase global customer satisfaction. But sometimes things don’t go so well and customer criticism occurs. Your NPS survey score didn’t go as planned? Perhaps you received an angry email from a dissatisfied customer… Don’t panic! When you...

Jun 27, 2018

The benefits of synchronising Skeepers and Microsoft Dynamics

You can add data from your Microsoft Dynamics account using Skeepers’ connector. This connector makes it possible, among other things, to automatically add all the data collected from questionnaires distributed to your customers back into your CRM. In addition, it indirectly improves your marketing campaigns’ ROI. We’ll explain how synchronising works and its main benefits...

Jun 04, 2018

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