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Turning Events into a Lead Generation Extravaganza

In recent years, collecting leads has become a largely online process. However, tradeshows and other events are one of the places where businesses can take advantage of face-to-face time with their potential leads, and that makes it an important marketing opportunity. The golden rule of face to face marketing is this: You are as successful...

Jul 03, 2017

7 Advantages of a Cross-Channel Approach into Your Business

In the age of technology, your clients are everywhere. They use multiple channels of communication and multiple devices. Companies are adapting to this changing approach to client relations by creating a “cross channel customer experience.” something that will soon be a basic element of customer satisfaction and maintaining a good ROI. Here are 7 advantages...

May 15, 2017

Why A CRM Manager Needs To Be On Social Media

As a CRM Manager, it is your job to protect your company’s relationship with its customers. This means anticipating problems as well as effectively dealing with them when they do arise (which, inevitably, they will.) One of the best ways to do this is through social media. In this post we will discuss four reasons...

Apr 12, 2017

The Secret to Building a Killer Brand Identity (& How to do it!)

We’ve all spent weeks, if not months, brainstorming ways to improve our company’s brand identity. It goes along with the territory of being a marketer. You want to have the company that everyone relates to: one that has an appealing, effortless image; one that suggests being more than a company. A good brand feels like...

Feb 26, 2017

How To Address Changes in Customer Expectations?

From the first commercial websites, back in 1990s, the advancements in technology have been giving convenience and power to customers. This proliferation of digital channels and technology in general has given customers new ways to gain information, communicate, and collaborate with each other. While many companies have realized the importance of responding and adapting to...

Feb 19, 2017

5 Bad Marketing Habits You Need to Ditch Now

Here at Skeepers, we try to share a lot of tips and tricks to make sure you are making the most of your marketing and understanding all of the great things that surveys can offer you in regard to your clients. However, in this post, we’re going to switch gears in order to discuss some...

Feb 07, 2017

New integration: connect Microsoft Dynamics CRM with MyFeelBack

We’re excited to announce our new integration with Microsoft Dynamics CRM. With this new connector, you’ll be able to empower your sales and support teams with actionable real time insights, right from Microsoft Dynamics CRM. A fluid and more open customer feedback management With this new connector, any information collected via your smart surveys is...

Jan 31, 2017

How do leading insurance companies use customer knowledge?

Within the last decade, customer knowledge has become a significant marketing resource used to support research, promote innovation, and help uncover new market opportunities. As defined in several books about customer-centric marketing, customer knowledge refers to understanding your customers, their needs, wants and aims as essential for aligning your processes, products and services in order to build real customer relationships. Since the...

Jan 17, 2017

6 Best Practices for Getting the Most from Your CRM

The better prepared you are to use your CRM to understand your customers’ needs and preferences, and to be able access that information anywhere anytime, the more likely it is you will be able to generate better customer loyalty, long-term business success, and steadier revenue. As one study has found: Businesses which employ a CRM...

Dec 29, 2016

Banking industry: 3 Keys to improving your customer retention

It is a fact, everything in life changes. Unlike nature, where changes can be defined as a gradual process; businesses, markets, and technology are changing in a rapid and erratic way. Not so long ago, people planned their trips to the bank days earlier. Today, the phrase “banking hours” has become the thing of the...

Dec 26, 2016

10 Brilliant Questions To Gauge Your E-commerce Health

“Millennials are at the start of their careers and are just starting to form their households. On the other hand, oldest members of Generation Z are now graduating college and entering the workforce,” said Patrick Dodd, president of Nielsen’s Global Retailer Vertical. These two generations are starting to shape the economy worldwide and will continue...

Nov 07, 2016

Feedback Surveys: A Proven Method for Customer Loyalty

Keeping the customers you already have is, without question, considerably less expensive than acquiring new ones. But the only way to keep your existing customers is to make sure they remain satisfied with your business, that you are delivering exactly what they want each and every time they come to you. But therein lies the...

Oct 05, 2016

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