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Fashion: Why Should Brands Use Live Shopping?

Consumers want an experience, a close relationship with their favorite brands and to feel special, even when buying online. More and more brands are turning to live shopping because it adds a human touch and connects the brand to its consumers.   Who are your customers and what do they expect of you? How can you stand out...

Mar 22, 2023

How Can Fashion Brands Use Influencer Marketing?

Influencer campaigns have become a must for most fashion and beauty brands. But where do you begin when you’re new to the world of influencers and social media? Here are our tips to put into practice before and during your collaborations, whether you’re new to the market or looking to reinvent your brand and attract...

Mar 22, 2023

How to Choose a Live Shopping Platform as a Fashion Brand

Live session is an interactive and fun version of TV shopping. It has become a powerful driver to engage customers, enhance the shopping experience and boost online sales. It is expected to account for 10 to 20% of e-commerce sales by 2026 (McKinsey, 2021).   More and more fashion brands, such as IKKS, Printemps, Monoprix or...

Mar 17, 2023

Beauty: Boost Conversions with Live Shopping

By 2024, live shopping is expected to generate $35 billion dollars in global sales, double the amount in 2022. (Statista, 2022) This marketing channel presents multiple benefits, including:   What About the Beauty Industry?                 How can the beauty industry contribute to this ambitious challenge? What are its assets? How can it adopt and leverage this engaging...

Mar 17, 2023

Live Shopping : What is it?

Live shopping is a new trend imported from China, where it recorded a 280% growth between 2017 and 2020 (source: McKinsey, 2022), that is rapidly expanding in Europe. 70% of European consumers say that they are interested in live shopping, including 67% of French people (source: Forrester Consulting study, 2022).  But what exactly is livestream?...

Mar 10, 2023

Fashion: influencer marketing, much more than product placement

The fashion sector has been particularly affected by the sanitary crisis we have living through. This very particular year of 2020 has forced influencers and brands to adapt and rethink their marketing strategy. A great number of fashion shows have been cancelled, and emblematic fashion brands have pulled back from Fashion Week for ethical reasons...

Mar 09, 2023

Live Shopping: Good and Bad Practices

Did you know that 70 % of European consumers are interested in live shopping? For brands, it’s a key solution to promote their products. But you need to understand how it works and how to use it. Read on to discover our 6 best practices and 5 things to avoid at all costs!  Live Shopping:...

Mar 03, 2023

Top 5 Ways to Boost Your Visibility with Influencers

Are you a young brand looking to make yourself known? To reach a younger audience, boost your new online store’s visibility, or simply raise your brand awareness?  In 2022, 90% of marketers stated that influencer marketing was an excellent way to boost visibility (source: Influencer Marketing Hub). Here are our five tips to help you...

Feb 16, 2023

Multilingual Customer Care for a Successful Customer Experience

The world of e-commerce is on the crest of a wave of rapid expansion, and cross-border e-commerce in particular is increasingly the driving force behind this. Indeed, what we are witnessing is global expansion, particularly prominent in Europe, which continues to break down borders by connecting consumers and businesses across national frontiers.  Consider, for example,...

Jun 28, 2022

Why & how to combine Influencer Marketing and Live Shopping?

In the field of e-commerce, live shopping is a small revolution. This interactive teleshopping, which is broadcasted directly on the Internet, is a huge success. In China, where it appeared in the 2010s, 67% of consumers say they have already made a purchase via this channel (source: Alix Partners). In Europe, this marketing device is also gaining popularity: Kohl’s, Lancôme, Xiaomi and Tommy...

Jun 24, 2022

Is Email Marketing Dead?Key Figures & Best Practices

For several years now, we’ve heard that email marketing is a thing of the past. Dead, even.  But email marketing still has many years ahead and remains the n°1 communication channel for most companies. Why? Because an email marketing campaign is cheap, with a high ROI, as long as the best practices are applied.  In...

Jun 07, 2022

A Customer Journey Trend: Social Media as a Sales Channel

To build or improve your customer experience strategy, you need to start with the customer journey. Journey mapping is a valuable tool for designing and improving the customer experience, as this article will demonstrate.  We will also focus on one of today’s biggest customer journey trends, the growing importance of social media as a powerful...

May 27, 2022

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