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5 Rules of Logic to Follow for Your Surveys

How coherent and organised your surveys are impacts your response rate and the quality of the answers you collect. Here are certain rules of logic to follow, some obvious, others less so. Read on for 5 rules that are easy to apply.   Rule n°1: Ensure Your Questions Unfold in a Logical Order Your questions...

Feb 03, 2022

Analyze the competition on Instagram step by step

Whatever your sector is, you have to be clear about one thing: It is crucial to carry out a good analysis of your competitors, follow them closely, and analyze their online and offline strategies. Companies used to keep track of their competitors for products or services, but few paid attention to their competitors on social...

Feb 03, 2022

5 Key Tips to Segment your Customer Base

Create Homogenous Customer Groups A customer database contains hundreds, thousands or even tens of thousands of pieces of information about your customers. Segmentation is a great technique to put some order into all this data. Segmentation consists in grouping your customers together into several homogenous groups, making them easier to find in your CRM, but...

Feb 02, 2022

Co-branding: how to use micro-influence?

More and more companies are engaging in influencer marketing. In fact 63% of marketers want to increase their budget for this purpose in 2022 (source: Influencer Marketing Hub). In addition, in order to carry out their campaigns, companies do not hesitate to join forces, in particular by implementing a co-branding strategy that creates positive synergies.

Feb 02, 2022

5 Key Opportunities for Online Retailers

E-commerce is a booming industry in the entire world, but also highly competitive. To stand out from the competition, it is essential to innovate and follow new trends and opportunities. Here are 5 opportunities to seize. E-Commerce: A Booming Industry FEVAD (Federation of e-commerce and distance selling) regularly publishes detailed e-commerce statistics. The key...

Feb 02, 2022

Co-branding: how to use micro-influence?

Feb 02, 2022

4 Questions to Ask Before Collecting Customer Data

You want to implement a system to collect more customer data. You understand how important customer data is to personalise your customer experience and communications. You’re don’t need convincing. But you’re looking for some advice about how to do it. Am I right? If you’re reading this article, you’re probably in that very situation. Or...

Feb 02, 2022

3 Tips to Convince Your Customers to Share Personal Information

Customers are sometimes reluctant to share their personal details, especially on the Internet. Yet, this information is important. It enables you to get to know them better and to target the offers you send them. So, how can you make your customers less reluctant and obtain their personal information? Read on for our three tips....

Feb 02, 2022

Use video in your Influencer Campaigns to increase your brand awareness

The video format has taken off in 2021, and this attractiveness for this format will persist and grow in 2022. Its format has seduced and influenced its users : 92% of users say they have taken an action (comment, follow a brand…) after watching a TikTok video (source : TikTok For Business). In addition, TikTok has encouraged...

Jan 26, 2022

Key dates for launching influencer marketing campaigns in 2022

A new year means a new calendar! In order to efficiently prepare your influencer campaigns, the SKEEPERS influencer marketing solution, combining the Octoly and Hivency influencer platforms, offers you its 2022 influencer campaign calendar. Accompanied by the key dates that will punctuate this new year, you can find ideas for collaborations with influencers and our...

Jan 24, 2022

How to include social selling into your influencer marketing campaigns?

Social selling was initially reserved for B2B, in other words business to business. However, its functionalities, which by definition aim to sell through social media, quickly became of interest to influencer campaigns, particularly with the advent of live shopping. Different factors come into play here to trigger the act of purchase among consumers: the attractiveness...

Jan 19, 2022

Influencer marketing: the main strategy to launch your brand

Influencer marketing is now worth 13.8 billion dollars. This ROI strategy has developed considerably in recent years (source: HubSpot). Indeed, 93% of marketers have an influencer marketing strategy. B2C brands are now very familiar with this strategy with multiple benefits, but it is also proving its worth with B2B brands. Moreover, far from being reserved...

Jan 13, 2022

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