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How to keep up with the last trends in influencer marketing?

Today, in order to launch successful and ROI-effective campaigns brands must curate content and keep a constant watch on it. The challenge is to remain competitive and attractive to consumers. Moreover, with the omnipresent innovation encouraged by social networks, some trends can be ephemeral, especially on TikTok through challenges, hence the importance of keeping up...

Jan 05, 2022

The 6 best practices in influencer marketing for 2022

Social networks are the medium for influencer marketing. In addition to offering the possibility of interacting with inspiring people, they allow users to discover new brands and products in a whole new way. This is where influencer marketing comes in. This strategy, based on the power of influencers known to be excellent opinion leaders, is...

Dec 29, 2021

The top 10 richest influencers on Instagram in 2021

For the fifth year in a row, planning tool Hopper HQ has published the rankings of the richest influencers on Instagram in 2021. So who are they this year? Make your predictions, then check out our blog post. We’ll reveal everything!

Dec 22, 2021

G2 Winter 2022 Report – Hivency by SKEEPERS gets in top rankings!

The leading software evaluation platform G2 helps many companies make purchasing decisions and publishes annual reports that give the reader a clear picture of the best technology solutions on the market.

Dec 21, 2021

SEO: 5 reasons why Google loves video

If you do a random search on Google (go on, open a new tab ), I bet at least one video will come up in the organic results. We searched for “Game of Thrones season 8” (we’ve got some fans on the team who are dying to see what happens next…) and smack in the...

Dec 15, 2021

Influencer marketing: everything you need to know for 2022

We are now just a few weeks away from 2022: so what can we expect? The health crisis has accelerated certain trends that are now turning into real marketing levers. TikTok has become the number one competitor of social networks, the development of collaborations via podcasts, the deepening of brand-influencer relationships… Hivency, the influencer platform,...

Dec 09, 2021

How to Handle Employee Experience After a Crisis

The Covid crisis isn’t over yet and new waves of the virus are surging around the world. However, we’ve learned a lot from the crisis over the past two years. Some sectors have been hit hard by the pandemic, particularly customer-facing ones, such as culture, tourism, hospitality… and of course healthcare. These industries have had...

Nov 24, 2021

Longitudinal Customer Studies: Why Should You Use Them?

The idea behind longitudinal customer studies is simple: a customer of group of customers’ preference, opinions and satisfaction evolve over time. The world is constantly changing, and so are your customers! Longitudinal customer studies enable you to monitor the changes in responses from one month to the next, or year, and incidentally to measure the effectiveness of...

Nov 17, 2021

The Christmas Customer Experience: How to Prepare this Year

Ho ho ho, the Christmas season is upon us! As a customer, you may have already started to think about what you’re going to buy during the holiday season, starting with Black Friday. But as a company, especially in the retail sector, preparations will already be well underway. However, businesses may face a number of...

Nov 17, 2021

When to launch a customer ratings and reviews campaign?

In just a few years, customer reviews have become a real compass for many of us. Star rating is indeed the first factor that users take into account when reading your product sheets (source: Brightlocal). And this phenomenon does not only concern e-commerce sites! Do you still go to a restaurant without first looking at...

Nov 17, 2021

How to get more positive consumer ratings and reviews on your products?

Customer reviews on the internet are a must. We no longer buy a product or service blindly, without knowing what to expect. Now, feedback from other consumers helps us make enlightened choices. Besides, online reviews are an essential milestone in the buying journey. 95% of consumers consult customer testimonials before making a purchase. Ratings and...

Nov 10, 2021

5 Reasons Why Customer Feedback Is Marketing Gold

Every successful business today already knows that customer feedback is the key to a successful marketing initiative. They understand that customer knowledge will provide everything they need to know in order to deliver a competitive experience which appeals to the broadest customer base possible. Designing more relevant marketing campaigns, delivering personalized offers, improving customer support,...

Nov 08, 2021

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