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6 reasons why you should use Employee Generated Content

What do Leroy Merlin, Petit Bateau and M·A·C Cosmetics have in common? All three of these retailers had the great idea of getting their employees to make videos showcasing their brand’s products. This is what’s called an employee-generated content (or EGC) strategy. And as you will see here, it gets results! But before we present...

Sep 09, 2021

New-in: TikTok is now available on the Hivency platform

From now on, the Hivency influencer platform provides TikTok, the red-hot social network among young people for brands’ use, several months after testing it. 

Sep 08, 2021

What is the Average Satisfaction Survey Response Rate?

Have you ever wondered what the average response rate to a satisfaction survey is, or more generally, to an online survey? There are few published statistics on the topic. But it’s still an important question, essential even, to know whether your campaign response rate is satisfactory or in need of improvement. To make up for...

Aug 26, 2021

5 tips from influencer marketing experts to optimize your social media strategy

The very exclusive Clubhouse platform, launched in April 2020, has quickly become the new trendy social network. A novelty presenting a new format, without messaging system, without photos or videos, the network is used with closed eyes since it communicates only by voice.

Aug 24, 2021

Consumer Reviews websites: How to Manage E-Reputation

Are you looking to optimise your e-reputation? Then you need to manage customer reviews on the Internet and social media. And for good reason, customer reviews are now the main vector of a brand’s digital reputation. This article will explain why and present a few customer review platforms to manage customer feedback at all levels:...

Aug 18, 2021

4 tips to follow for a successful influencer campaign as a digital marketing agency

Being a Client Manager, Creative and Influence Director, Head of Social Media or even Project Manager within a digital marketing, advertising or communication agency is not an easy job. The success responsibility of a project lies with you: you are the voice and face of the customer. Thus, this agency-client relationship must be transparent, clear...

Aug 17, 2021

What to do when the results of my influencer campaign are not good?

In a few years, influencer marketing has established itself as an essential marketing strategy: 80% of marketers consider influence to be effective and 89% say that its return on investment is as good as that of other marketing levers, or even better!

Aug 10, 2021

Measuring Customer Satisfaction After a Product Return

Retailers with an excellent reputation in customer experience all share one thing: outstanding product returns management. The product returns process is a moment of truth in the relationship between your customers and your brand. Which is why it’s so important to optimise this step if you want to improve your customer experience. A poor returns...

Aug 05, 2021

How to do a rebranding thanks to influencer marketing ?

In today’s increasingly multi-technology society, where needs and attitudes are constantly evolving, brands have no choice but to adapt to these changes to keep consumers happy. Rebranding is a popular approach in this context, defined as the transformation of the image of a company’s product or service. This process can indeed tackle a variety of...

Aug 03, 2021

Everything you need to know before working with nano-influencers

For many brands, influencer marketing has become an essential lever in their digital communication strategy. Indeed, influencer marketing is constantly evolving: macro, middle, micro or even nano-influencers, the choice is wide, it is sometimes difficult for brands to find the right influencer.

Jul 27, 2021

Guide: co-creation between brands and influencers

By 2022, the influencer marketing industry will be worth $15 billion. But as partnerships between brands and influencers multiply, it becomes urgent to distinguish yourself from the competition. Co-creation with an influencer is a good answer to this problem. Indeed, deep collaborations between companies and content creators capture consumers’ attention and effectively convert them into...

Jul 20, 2021

Consumer reviews: 5 benefits for your brand

Phergal Laboratories, known mainly in Spain and internationally as Phergal Laboratorios, is a dermopharmaceutical company. As a client of the Hivency influencer platform, it communicates through micro-influencers for several of its leading brands in order to increase awareness throughout Europe and the world.

Jul 13, 2021

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