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Using AI to Connect Your Brand with the Right Influencers

Influencer marketing is bigger than ever but finding the right creators still feels like dating without a good algorithm. With thousands of profiles and countless variables to consider, matchmaking can be messy, time-consuming, and hit-or-miss.  That’s where AI steps in. By turning gut instinct into data-driven insight, brands can now discover, select, and activate the...

Jun 26, 2025

TikTok Spark Ads, Simplified: The Ultimate Guide with Skeepers

It’s not new! TikTok has been thriving under the influence of GenZ/millennials, fueled by UGC, influencer content and a scroll-stopping algorithm. And to be honest, both brands and creators are cashing in on the hype.   At the heart of its advertising success is Spark Ads, a native ad format that lets brands boost organic content...

May 26, 2025

How to Sell Smarter with TikTok Shop and UGC

Let’s be honest, people don’t come to TikTok to be sold to. They come to be entertained, inspired, and influenced. But somewhere between a GRWM and a product review, a new kind of commerce has taken hold. One that turns authenticity into sales and creators into storefronts.  TikTok Shop and user-generated content (UGC) is a...

May 16, 2025

How Are Beauty Brands Making the Most Out of Influencer Gifting?

In the beauty world trends move fast and shoppers crave real results before they commit. Influencer gifting has therefore become more than just a goodwill gesture. It’s a strategic engine for content, conversion, and community.  The beauty category is uniquely visual and emotionally charged. Consumers want to see products in action, understand how they perform...

Apr 03, 2025

How to Use TikTok Analytics to Supercharge Your Campaigns

TikTok has become a goldmine for user-generated content, making it a go-to platform for brands running UGC campaigns. With Gen Z and millennials driving trends, authenticity is the currency and TikTok is where those real voices thrive. TikTok analytics gives you the visibility you need to understand what content is sparking engagement, who’s driving conversions,...

Mar 31, 2025

What’s the Industry Standard for Survey Response Rate & How UGC Can Improve Yours

Customer feedback is one of the most valuable assets a brand can collect. It offers real-time insight into how your products, services, and customer experiences are being perceived helping you make informed decisions that lead to better business outcomes. But here’s the catch: most brands struggle to get customers to actually respond to surveys. According...

Mar 26, 2025

Fashion’s New Reality: How Social Commerce is Changing the Customer Journey

The way people shop for fashion has changed and it’s not just about e-commerce anymore. Social commerce has exploded in popularity, turning platforms like Instagram, TikTok, and Pinterest into full-fledged shopping destinations. What was once a space for scrolling and inspiration is now is now an essential part of the customer journey in fashion, where customers discover, engage with,...

Mar 25, 2025

Transform Your Customer Reviews with AI

Customer reviews are a key pillar in modern marketing. 98% of consumers check reviews before making a purchase and a 70% increase in conversions is attributed to reviews. These numbers prove that their impact is undeniable. However, the volume of reviews businesses must manage is growing exponentially, making it more difficult to engage meaningfully and...

Feb 26, 2025

Nano, Micro, Macro Influencers: Who to Choose for Your Campaign?

Influencers have become the heartbeat of modern marketing campaigns, playing a crucial role in connecting brands with their audiences in authentic and meaningful ways. With the rise of social media, influencers have grown into powerful brand ambassadors, capable of driving awareness, trust, and even sales. But with so many influencers to choose from, how do...

Feb 19, 2025

How to Send Influencer PR Package that Stands Out?

Sending out a PR package is much like serving a gourmet dish, it’s all about the presentation and the experience. Influencer PR packages allow brands to connect with influencers and boost product visibility. But with so many brands vying for attention, how do you ensure your PR package stands out?  The secret lies in creating...

Feb 14, 2025

Why Integrate an Influencer Gifting Platform into Your Marketing?

Did you know that influencer marketing is projected to surpass $480 billion in value by 2027? More than 50 million people around the world call themselves influencers as per Goldman Sachs. 57% GenZ want to become influencers with 53% looking at this as a logical career option. This trend shows that consumers are changing the way they find, check...

Feb 13, 2025

How to Find Influencers Looking for Brands?

The influencer marketing industry is expected to hit a staggering $48 billion by 2027. That’s huge! And it’s easy to see why. For eCommerce brands, partnering with influencers is a key strategy to boost brand visibility and drive sales. They help promote your brand and move your products.  But where do you find the right influencers for...