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How to implement a Data strategy that supports customer knowledge ?

This is explained by an obvious problem: The volume of data generated by consumers is growing, so much so that it is now impossible for humans to process this data. The number of data sources has also increased tenfold with the spread of smartphones and connected objects.

Aug 19, 2021

Consumer Reviews websites: How to Manage E-Reputation

Are you looking to optimise your e-reputation? Then you need to manage customer reviews on the Internet and social media. And for good reason, customer reviews are now the main vector of a brand’s digital reputation. This article will explain why and present a few customer review platforms to manage customer feedback at all levels:...

Aug 18, 2021

10 Things to Know About Your Customers

10 Things to Know About Your Customers August 18, 2021   10 Things to Know About Your Customers August 18, 2021In a difficult and competitive economic environment, it has become more important than ever to know your customers well in order to increase loyalty and, more generally, increase sales. All the large companies have understood...

Aug 18, 2021

5 Tips to Reactivate Dormant Customers

  All companies have dormant customers, i.e. customers who no longer respond to their solicitations and don’t buy anything new. “Waking up” or “reactivate” a dormant customer is more profitable than acquiring new ones. Here a few tips to help you achieve this. Dormant Customers: an Invisible Scourge, Especially in E-Commerce While companies are becoming...

Aug 12, 2021

Which Survey Should you Choose to Measure UX?

There are dozens of survey models out there that assess the “usability” of a website, mobile app or software. This article will provide you with an overview of the main UX surveys available to you and introduce you to the 4 models you should know. Read on to find out more! Summary of the Main...

Aug 10, 2021

3 Simple Tips to Keep your Customers Interested

3 Simple Tips to Keep your Customers Interested August 6, 2021 3 Simple Tips to Keep your Customers Interested August 6, 2021 Companies should always be working towards two complementary but distinct objectives: seeking to acquire new customers (1) and building a relationship with existing customers to develop their interest and loyalty (2). This second...

Aug 07, 2021

Travel: evolving towards individualized marketing

The travel industry has been shaken up by the digital world, this has in return completely transformed the customer journey. It is therefore essential for the professionals of the travel and the hotel industry, to capture the interest of its prospects when they are in search phase. Predictive Marketing Activation puts individualized marketing to the...

Aug 07, 2021

Evereden

How Family Skincare Brand Evereden Increased Efficiency And Reduced Costs With Octoly Engage With New Audiences At Scale The Brand Evereden makes safe baby, kids and mom (pregnancy and postpartum) skincare products formulated with natural ingredients, including their bestselling Golden Belly Serum, a new collection of Multi-Vitamin Kids Skincare, baby bath products and more. The...

Aug 02, 2021

How to become customer-centric: Natixis' method for multi-brand

Natixis is made up of several entities. What do they all have in common? A growth strategy centred around the customer relationship. So, Natixis rose to the challenge and became a customer-centric company! But how do you deploy a customer-centric strategy and culture in a company made up of several entities with different organisations, ecosystems,...

Jul 29, 2021

4 Simple Ideas to Quickly Satisfy your Customers

4 Simple Ideas to Quickly Satisfy your Customers 23 July 2021 4 Simple Ideas to Quickly Satisfy your Customers 23 July 2021 Customer satisfaction is key to keeping your customers. It is also a highly cost-effective investment because retaining a customer is 25 times cheaper than acquiring a new one. But how can you satisfy...

Jul 23, 2021

Measuring Customer Satisfaction with QR Codes

The current health crisis has brought QR codes back to the forefront. There’s no doubt that this technology will make a big comeback over the next few months. QR codes can be used in many ways. Did you know that you can use QR codes to deploy your customer satisfaction surveys? This article explores why...

Jul 21, 2021

Glow Recipe

Jul 20, 2021