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C.O. Bigelow

How the oldest apothecary in America utilized Octoly’s influencers to increase their brand awareness online. Garner authentic UGC and drive online sales The Brand C.O. Bigelow is the oldest apothecary in America, founded by Vermont Physician Dr. Galen Hunter in 1838. The brand, based in New York, continues to keep its apothecary traditions alive in...

Mar 22, 2021

Free Your Employees' Potential & Boost Your Customer Experience

There is a lot of talk about customer experience, but much less about employee experience. Wrongly so! Both are closely linked and “work” together. This article aims to: Present the interesting results of a survey conducted by CX Lab on employee experience and how it is perceived by employees. Together, we will discover today’s main...

Mar 18, 2021

The Dos and Don’ts of Communicating with Influencers

Influencers are a powerful force that marketers can use to reach a larger audience, launch new products, and increase brand awareness. But before developing a partnership, brands have to reach out to influencers to get the ball rolling. Starting off your influencer marketing program on the right foot means communicating the right way and avoiding...

Mar 16, 2021

Shoppable Live Streams Will Be All the Rage in Beauty #OctolyPredicts

If 2020 was the year for live streaming, with the feature seeing a 70% increase in use in the US on Instagram during the start of lockdowns, 2021 is set to be the year for shoppable livestreaming. Already immensely successful in China (where it reached $61 billion in sales in 2019) through platforms like Taobao,...

Mar 11, 2021

How to Write Scale Questions

Scale questions are among the most frequently used in surveys. They aim to capture a respondent’s opinion or feeling by presenting them with a series of options. Not only are they less time-consuming for the respondent, but they are also easy to analyse. For quality customer insights or satisfaction measurement though, you need to know...

Mar 10, 2021

Influencer marketing: 6 pro tips to stand out

In this increasingly saturated and competitive field, it’s up to brands to deploy all their talent in order to attract the attention of influencers and conquer the hearts of their followers. To help you in this long road, here are 6 pro tips that will allow you to stand out from the competition.

Mar 09, 2021

Infographics: the influencer pyramid

For many years, celebrities were thought of as the only influencers. Nowadays, we can easily count four different types of influencers: the all-stars (celebrities), the macro influencers, the micro influencers and the nano influencers.  Discover who they are through our infographic, what sets them appart and what each of their strengths are. 

Feb 25, 2021

How to Use the System Usability Scale (SUS) to Measure User Experience

As you probably already know, assessing a service is much more difficult than a physical product. Luckily, an easy-to-deploy survey can help you collect qualified customer feedback about the usability of your company’s services. This survey is the System Usability Scale (SUS). What is the Purpose of the System Usability Scale (SUS) ? Definition of the...

Feb 24, 2021

9 essential Instagram KPIs to analyse your brand account in 2021

If you use Instagram for your brand and are wondering how to measure the success of your campaigns and ensure your ROI, keep reading! Of all the social media platforms, Instagram is the one that keeps growing massively, and that’s not about to change in 2021. To ensure that you are not wasting time and...

Feb 23, 2021

5 tips to attract influencer’s attention!

Influencer marketing is the all-in-one tool that will enable a brand to increase its notoriety, gain visibility and even generate more sales. Thanks to the passion micro influencers put into their work and the brands they collaborate with, they’re the best possible brand ambassadors to achieve all the aforementioned goals.

Feb 17, 2021

What to do when you lose a customer

You spend time and effort making sure your customers are happy and thriving. You are constantly brainstorming new products and ideas to keep them satisfied and to keep those retention rates high. And yet, inevitably, no matter how much you put into your customer care, sometimes you will lose a customer, and it hurts. So...

Feb 16, 2021

Paid Media vs. Influencer marketing, which tool to prioritize

The majority of consumers have more faith in other consumers than in advertisement. Does that mean we should abandon payed supports and solely focus on communicating via influencers, who are closer to consumers?